2012 Jiveworld: Building Successful Apps and Platforms

Building Successful Apps & Platforms The OpenSocial Lessons Jonathan LeBlanc Developer Evangelist (PayPal) jleblanc@paypal.com Twitter: @jcleblanc Github: github.com/jcleblanc

The Application is Dead

The Draining Application Industry

Embedded Experiences are the New Apps User Feed Contextual Events Other Services

My Social Background Author of Programming Social Applications Emmy award winner for Outstanding Achievement in Advanced Media Technology Helped build Yahoo’s social platform

The Lineup The Sordid History of OpenSocial Security Versus Usability Relationships and Gamification Abstracting out the Icky Bits Why Applications Fail & Prevention

The Beginning +

The “We’re Everything” Days

The Social Days vs

The Current State A Renewed Focus on Businesses and the Enterprise - OpenSocial State of the Union 2012 (Portland, OR)

Why OpenSocial? Open source initiatives provide an excellent “get started quickly” technology base. Multiple company base and security hardened over years of development

Heavy Security Model: Caja / Stripping

Manual Security Model: Checking Apps

How Things Currently Work Enterprise Security Model Iframe + API / SDK Embedded Experiences

Outreach Channels for Growth

Data Information Channels and Hooks

The Platform for App Gamification

Relationships / Gamification Lessons Not all outreach channels can be treated the same way Understanding your users and their behaviors is a key to success

User Authentication / Authorization OAuth 2 OpenID and OpenID Connect Persona

User Information Management

Personalization

Abstraction Lessons Abstract out difficult to implement technologies with SDKs / APIs Focus on several core features of your technology offerings, not the entire stack

Re-inventing the Wheel “I have a great idea! Let’s just build our own application platform!” - That guy (you know who I’m talking about!)

Ignoring Existing Users “If you build it, they will come” - The Management Team

Ignoring Usability “We have the most secure platform out there” - The architect who has never built an application

Ignoring Your Community “We don’t need to spend resources supporting forums, our developers will help each other out” - The misguided development team

It All Comes Together Build your platform / application to scale and change easily Understand your users and their habits Pay attention to outreach!

Thank You! Any Questions? http://www.slideshare.net/jcleblanc Jonathan LeBlanc Developer Evangelist (PayPal) jleblanc@paypal.com Twitter: @jcleblanc Github: github.com/jcleblanc

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2012 Jiveworld: Building Successful Apps and Platforms

by Jonathan LeBlanc on Oct 09, 2012

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2012 Jiveworld: Building Successful Apps and Platforms Presentation Transcript