This workshop dives into the depths of how a person can be identified online, allowing for the delivery of highly personalized experiences. This will cover a few topics, including:
Building the identity foundation using authentication systems like BrowserID, PayPal Access and Facebook Connect.
Understanding how cultural identity concepts like tribalism play into how people group themselves innately online.
Building personality and interest profiles for users by tracking actions using keyword density scraping and categorization.
Clipping is a handy way to collect important slides you want to go back to later.