Building Viral Social Experiences

http://shop.oreilly.com/product/0636920014201.doFoundation for socializing applications andwebsites.Open Source foundation.

Building relevant social & interest graphs

Follower ModelConnection ModelGroup Model

http://code.google.com/p/webfinger/

finger jleblanc@x.comLogin name: jleblancIn real life: Jonathan LeBlancHome phone: 123-4567Office: San Jose, CALast Login: Tue Oct 4 12:41 on ttys000jleblanc@x.comhttp://www.jcleblanc.com

curl http://gmail.com/.well-known/host-meta<XRD xmlns=http://docs.oasis-open.org/ns/xri/xrd-1.0 xmlns:hm=http://host-meta.net/xrd/1.0> <hm:Host xmlns=http://host-meta.net/xrd/1.0> gmail.com</hm:Host> <Link rel=lrdd template= http://www.google.com/s2/webfinger/?q={uri}> <Title>Resource Descriptor</Title> </Link></XRD>

curl http://www.google.com/s2/webfinger/?q=nakedtechnologist@g mail.comThe User Profile: http://www.google.com/profiles/nakedtechnologistThe portable contacts link: http://www-opensocial.googleusercontent.com/api/people/118167121283215553793/The public Google Buzz feed:https://www.googleapis.com/buzz/v1/activities/118167121283215553793/@public

Making user identity work for you

https://browserid.org/

http://openid.net/ https://developers.facebook.com/

http://www.x.com/identity

Increasing your product reach

The Opt-in ModelThe Opt-out Model

http://code.google.com/p/pubsubhubbub/

www.salmon-protocol.org

• Is the content coming from a trusted source?• How does the publisher prevent spam or abuse?• How does the publisher ensure the quality of the updates?

1. Subscriber sends signed request to publisher (e.g. using acct:johndoe@subscriber.example.com).1. Publisher performs discovery on endpoint to verify identity provider. • Webfinger • LRDD (Link-based Resource Descriptor)2. Provider verifies signature via public keys obtained during discovery.

Using the work that other companies have invested in

http://ogp.me/

Geo<span class="geo"> <span class="latitude">52.48</span>, <span class="longitude">-1.89</span></span>vCard<div class="vcard"> <div class="fn">Joe Doe</div> <div class="org">The Example Company</div> <div class="tel">604-555-1234</div> <a class="url" href="http://site.com/">http://site.com/</a></div>

<html xmlns:og="http://ogp.me/ns#"><head><title>Restaurant at Wente Vineyards – Livermore</title><meta property="og:url" content="http://www.yelp.com/biz/gATFcG9HTaXJpg"><meta property="og:type" content="restaurant"><meta property="og:title" content="The Restaurant at Wente Vineyards"><meta property="og:image" content="http://media2.px.yelpcdn.com/iVSnIs">...</head>...</html>

• Basic Metadata• Location• Contact Information• Video Data• Audio Data• Objects • Activities • People • Businesses • Places • Groups • Products and Entertainment • Organizations • Websites

Jonathan LeBlanc Twitter: @jcleblanc E-Mail: jleblanc@x.comhttp://www.slideshare.net/jcleblanc

Building Viral Social Experiences

by Jonathan LeBlanc on Nov 16, 2011

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Building Viral Social Experiences — Presentation Transcript