2011 Innovate - X.commerce Identity

X.commerce Identity
Jonathan LeBlancDeveloper Evangelist
Twitter: @jcleblanc
Damon HouglandGM of Identity and Informatics
Twitter: @DamonHougland

PayPal Access Web - OpenID
Overview
2 Use Cases
Sign Up
Sign In
Simple PHP integration
Magento Community Edition Extension
Details
Visit x.com/identity to integrate
Payment login restriction lifted in Q1 (3rd use case: checkout)

PayPal Access Mobile Web – OAuth Beta
Overview
OAuth 2.0
Beta experience
Same experience as OpenID
Details
Visit x.com/identity to integrate
Currently does not support PayPal Mobile + PIN login

Magento Recommendation Widget
Overview
Free plug-in to help you increase sales and cart size
Community Edition Extension
Automatic inventory categorization
Details
Does not impact your customization
Go to Magento Connect to install

Give us your feedback and win!
Share your feedback
Visit www.paypal-access.com
Qualify to win a pair of Bose QC15 headphones
Visit our X.commerce booth
Give feedback on our future design directions
Qualify to win an iPad 2
Integrate your site today and receive a free t-shirt !

What We’re Going to Cover
The Problem with Current Open Identity Systems
How We’re Trying to Change Identification
The Current State of X.commerceIdentity
What Are Our Next Steps and Features?
Final Information

The Problem With Current Open IdentityOpenID Support
Lack of significant user data from providers
Just defines an account state,
not a trust rating
23 %of customers abandoned carts when asked to register. (Forrester)
45 % left a site when they couldn’t remember their password. (Blue Inc)

The Problem With Current Open IdentityAuthentication VS Authorization
+
VS

Final Information

How We’re Trying to Change IdentityWhat Needs to be Changed
Identity provides very little usable information
Most current solutions do not implement additional levels of security
Identity is not geared towards Ecommerce

How We’re Trying to Change IdentityBuilding a Trust System
Control the information shared with merchants
User / merchant trust ratings
Privacy protection
2.0

How We’re Trying to Change IdentityMobile and Web Support

How We’re Trying to Change IdentityThe Developer Value
Build extensible applications off of real user history and habits
Use purchasing history to define a whole new level of trust
Deliver an integrated payment system directly into user identity
Make it easier for your users to buy from you!

How We’re Trying to Change IdentityThe Developer Value
Access to 100M+ active, verified consumers
45M events per day processed
600M credit cards
600M email addresses

Final Information

The Current State of X.commerce Identity What’s Available to You
OpenID mechanism for authentication
OAuth 2 support for application permission authorization

The Current State of X.commerce Identity OpenID Authentication System
Simple Registration (SREG)
Attribute Exchange (AX)
Provider Authentication Policy Extension (PAPE)

The Current State of X.commerce Identity OpenID Support
Discovery endpoint: identity.x.com

The Current State of X.commerce Identity OAuth Authorization
OAuth 2 Integration
Permissioned Applications
Enhance the Ecommerce experience

The Current State of X.commerce Identity OAuthAuthorization
http://www.paypal-access.com

Final Information

Next Steps and Features What We’re Exploring
How do we ensure that the user is always identified on a site and include a simple sign on experience?
Can we make purchasing easier by providing a seamless checkout experience?
Can identity information be used to make checkout easier and provide merchants with a solid social architecture?
Can we socialize the buying experience?

Next Steps and Features The User Is Always Identified

Next Steps and Features One Click Payments

Next Steps and Features Identity for Easy Form Completion
SHIP TO THIS ADDRESS

Next Steps and Features Purchasing History? User Identity? Applications?

Next Steps and Features Social Integration
!
Recommendation Systems
Social Container Integration
Share Mechanisms

Final Information

YOU
X.commerce wants
YOU
x.com/developers

http://www.slideshare.net/jcleblanc/2011-innovate-xcommerce-identity
?
Questions
Jonathan LeBlanc
Twitter: @jcleblanc
E-Mail: jleblanc@x.com
Damon HouglandTwitter: @DamonHougland
E-Mail: d@x.com

2011 Innovate - X.commerce Identity

by Jonathan LeBlanc on Oct 12, 2011

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2011 Innovate - X.commerce Identity — Presentation Transcript

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