2011 Innovate - X.commerce Identity

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Talk given on October 13th, 2011 at X Innovate in San Francisco (Moscone West).

This talk covers the new identity systems behind PayPal Access.

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  • NIST Level 1
  • The last thing you want is for your users asking themselves, “Do I really want this?”
  • The last thing you want is for your users asking themselves, “Do I really want this?”
  • 2011 Innovate - X.commerce Identity

    1. 1.
    2. 2. X.commerce Identity<br />Jonathan LeBlancDeveloper Evangelist<br />Twitter: @jcleblanc<br />Damon HouglandGM of Identity and Informatics<br />Twitter: @DamonHougland<br />
    3. 3. PayPal Access Web - OpenID<br />Overview<br /><ul><li>2 Use Cases
    4. 4. Sign Up
    5. 5. Sign In
    6. 6. Simple PHP integration
    7. 7. Magento Community Edition Extension</li></ul>Details<br /><ul><li>Visit x.com/identity to integrate
    8. 8. Payment login restriction lifted in Q1 (3rd use case: checkout)</li></li></ul><li>PayPal Access Mobile Web – OAuth Beta<br />Overview<br /><ul><li>OAuth 2.0
    9. 9. Beta experience
    10. 10. Same experience as OpenID</li></ul>Details<br /><ul><li>Visit x.com/identity to integrate
    11. 11. Currently does not support PayPal Mobile + PIN login</li></li></ul><li>Magento Recommendation Widget<br />Overview<br /><ul><li>Free plug-in to help you increase sales and cart size
    12. 12. Community Edition Extension
    13. 13. Automatic inventory categorization</li></ul>Details<br /><ul><li>Does not impact your customization
    14. 14. Go to Magento Connect to install</li></li></ul><li>Give us your feedback and win!<br />Share your feedback <br /><ul><li>Visit www.paypal-access.com
    15. 15. Qualify to win a pair of Bose QC15 headphones </li></ul>Visit our X.commerce booth <br /><ul><li>Give feedback on our future design directions
    16. 16. Qualify to win an iPad 2</li></ul>Integrate your site today and receive a free t-shirt !<br />
    17. 17. What We’re Going to Cover<br />The Problem with Current Open Identity Systems<br />How We’re Trying to Change Identification<br />The Current State of X.commerceIdentity<br />What Are Our Next Steps and Features?<br />Final Information<br />
    18. 18. What We’re Going to Cover<br />The Problem with Current Open Identity Systems<br />How We’re Trying to Change Identification<br />The Current State of X.commerceIdentity<br />What Are Our Next Steps and Features?<br />Final Information<br />
    19. 19. The Problem With Current Open IdentityOpenID Support<br />Lack of significant user data from providers<br />Just defines an account state, <br />not a trust rating<br />23 %of customers abandoned carts when asked to register. (Forrester)<br />45 % left a site when they couldn’t remember their password. (Blue Inc)<br />
    20. 20. The Problem With Current Open IdentityAuthentication VS Authorization<br />+<br />VS<br />
    21. 21. What We’re Going to Cover<br />The Problem with Current Open Identity Systems<br />How We’re Trying to Change Identification<br />The Current State of X.commerceIdentity<br />What Are Our Next Steps and Features?<br />Final Information<br />
    22. 22. How We’re Trying to Change IdentityWhat Needs to be Changed<br />Identity provides very little usable information<br />Most current solutions do not implement additional levels of security<br />Identity is not geared towards Ecommerce<br />
    23. 23. How We’re Trying to Change IdentityBuilding a Trust System<br />Control the information shared with merchants<br />User / merchant trust ratings<br />Privacy protection<br />2.0<br />
    24. 24. How We’re Trying to Change IdentityMobile and Web Support<br />
    25. 25. How We’re Trying to Change IdentityThe Developer Value<br />Build extensible applications off of real user history and habits<br />Use purchasing history to define a whole new level of trust<br />Deliver an integrated payment system directly into user identity<br />Make it easier for your users to buy from you!<br />
    26. 26. How We’re Trying to Change IdentityThe Developer Value<br />Access to 100M+ active, verified consumers<br />45M events per day processed<br />600M credit cards<br />600M email addresses<br />
    27. 27. What We’re Going to Cover<br />The Problem with Current Open Identity Systems<br />How We’re Trying to Change Identification<br />The Current State of X.commerceIdentity<br />What Are Our Next Steps and Features?<br />Final Information<br />
    28. 28. The Current State of X.commerce Identity What’s Available to You<br />OpenID mechanism for authentication<br />OAuth 2 support for application permission authorization <br />
    29. 29. The Current State of X.commerce Identity OpenID Authentication System<br />Simple Registration (SREG)<br />Attribute Exchange (AX)<br />Provider Authentication Policy Extension (PAPE)<br />
    30. 30. The Current State of X.commerce Identity OpenID Support<br />Discovery endpoint: identity.x.com<br />
    31. 31. The Current State of X.commerce Identity OAuth Authorization<br />OAuth 2 Integration<br />Permissioned Applications<br />Enhance the Ecommerce experience<br />
    32. 32. The Current State of X.commerce Identity OAuthAuthorization<br />http://www.paypal-access.com<br />
    33. 33. What We’re Going to Cover<br />The Problem with Current Open Identity Systems<br />How We’re Trying to Change Identification<br />The Current State of X.commerceIdentity<br />What Are Our Next Steps and Features?<br />Final Information<br />
    34. 34. Next Steps and Features What We’re Exploring<br />How do we ensure that the user is always identified on a site and include a simple sign on experience?<br />Can we make purchasing easier by providing a seamless checkout experience?<br />Can identity information be used to make checkout easier and provide merchants with a solid social architecture?<br />Can we socialize the buying experience?<br />
    35. 35. Next Steps and Features The User Is Always Identified<br />
    36. 36. Next Steps and Features One Click Payments<br />
    37. 37. Next Steps and Features Identity for Easy Form Completion<br />SHIP TO THIS ADDRESS<br />
    38. 38. Next Steps and Features Purchasing History? User Identity? Applications?<br />
    39. 39. Next Steps and Features Social Integration<br />!<br />Recommendation Systems<br />Social Container Integration<br />Share Mechanisms<br />
    40. 40. What We’re Going to Cover<br />The Problem with Current Open Identity Systems<br />How We’re Trying to Change Identification<br />The Current State of X.commerceIdentity<br />What Are Our Next Steps and Features?<br />Final Information<br />
    41. 41. YOU<br />X.commerce wants<br /> YOU<br />x.com/developers<br />
    42. 42. http://www.slideshare.net/jcleblanc/2011-innovate-xcommerce-identity<br />?<br />Questions<br />Jonathan LeBlanc<br />Twitter: @jcleblanc<br />E-Mail: jleblanc@x.com<br />Damon HouglandTwitter: @DamonHougland<br />E-Mail: d@x.com<br />
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