Dziękuję solidarności


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The aim of the Thank You Solidarity campaign was to create a new image of the heritage of Solidarity – the social movement of 10 million people, that helped topple communism in Eastern Europe. The campaign was the first step of reconciling a divided society, the result of political involvement in this aspect of Polish history. Its aim was the commemoration of the 30th anniversary of the worker’s strikes, which resulted in securing autonomous trade unions and creating the first structures of an independent government. The results of the campaign in the media were impressive: articles describing the campaign appeared in all four main Polish daily newspapers. Poland’s largest free daily – Metro – dedicated its entire front page to the campaign (with pictures of people with badges and “Thank you Solidarity” notes.

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Dziękuję solidarności

  1. 1. Thank you Solidarity<br />by<br />
  2. 2. SITUATION<br />
  3. 3. 30 YEARS AGO…<br />Solidarity, full name: IndependentSelf-governingTrade Union "Solidarity" is a Polish trade union federation founded in September 1980 at the Gdańsk Shipyard, and originally led by Lech Walesa<br />
  4. 4. 30 YEARS AGO…<br /><ul><li>Solidarity was the first non- communist party-controlled trade union in a Warsaw Pact country
  5. 5. In the 1980s it constituted a broad anti-bureaucratic social movement
  6. 6. The government attempted to destroy the union during the period of martial law in the early 1980s
  7. 7. In the end it was forced to start negotiating with the union</li></ul> <br />
  8. 8. EUROPEAN CENTER OF SOLIDARITY<br /><ul><li>The European Solidarity Centre (ECS) is a </li></ul>multifunctional cultural institution combining scientific <br />and educational functions<br /><ul><li>The main purpose of the ECS is to preserve the </li></ul>heritage and retain a fond memory of Solidarity movement<br /><ul><li>European Solidarity Centre was organizing </li></ul>the celebrations commemorating the 30th Anniversary <br />of the Solidarity Movement which will take place on 31 August 2010 in Gdańsk and on 5 September 2010 in Warsaw <br /><ul><li>The campaign Thank You Solidarity was the firststep of reconciling a divided society and its aim was the commemoration of the 30th anniversary of Solidarity’s creation</li></li></ul><li>CHALLENGE<br />
  9. 9. CHALLENGE<br />Reviving the myth andemotionalapproach tothe events of the August of 1980<br />
  10. 10. CHALLENGE<br />Particularlyimportantwas reaching youngpeople, to whom the creation of Solidaritywas just a historicalevent<br />
  11. 11. OBJECTIVES<br />
  12. 12. OBJECTIVES<br /><ul><li>Create a new image of the heritage of Solidarity - thesocial movement of 10 million people, that helped topple communism in Eastern Europe
  13. 13. Commemorate of the 30th anniversaryof Solidarity’s creation</li></li></ul><li>OUR TASKS<br />
  14. 14. OUR TASKS<br />Encourage Poles to show their support for the Solidarity movement<br />Revivediscussion aboutthe idea of Solidarity <br />Public engagement to wearing a badge and thinkaboutSolidarity’sideals<br />Interesting media in the subject of the 30th anniversary of August 1980<br />Encouragepeople to uploading a photograph onto the European Centre of Solidarity fanpage<br />Celebrities’ engagement into action<br />
  15. 15. FIRST STAGE<br />
  16. 16. LECH WALESA<br />Lech Walesa wrote special letter to encourage to join our inititative<br />
  17. 17. HEROES OF SOLIDARITY<br />Badges were distributed through media, while people who had original badges from the Solidarity movement were encouraged to wear them<br />
  18. 18. OUR MESSAGE<br />
  19. 19. POLISH JOURNALISTS<br />Polish prominent journalistswanted to join to our action<br />
  20. 20. POLISH ACTORS AND MUSICIANS<br />All celebritieswanted to be withus<br />
  21. 21. ATHLETES<br />…boxers, sailors, runners…<br />
  22. 22. EURO PARLIAMENT MEMBERS<br />Supported us Polish politics in Brussels<br />
  23. 23. FACEBOOK<br />Everyone could joined and thank Solidarity<br />
  24. 24. SECOND STAGE<br />
  25. 25. MAIN STREET OF WARSAW <br />We encouraged people on the streets to thank Solidarity<br />
  26. 26. MAIN STREET OF GDAŃSK<br />We encouraged people on the streets of Gdansk, where Solidarity began<br />
  27. 27. SHIPYARD<br />We made pictures in historical shipyard in Gdańsk, which was the arena for events that changed the face of the world<br />
  28. 28. THIRD STAGE<br />
  29. 29. BILLBOARD<br />Out of all the pictures, that were selected abillboard was created on which the pictures of people formed the Solidarność word<br />
  30. 30. RESULTS<br />
  31. 31. RESULTS<br /><ul><li>The Advertising Value Equivalency amounted to 350 000 euro, while the publications in just the press resulted in 1 896 127 impressions
  32. 32. Articles describing the campaign appeared in allmain Polish daily newspapers</li></li></ul><li>RESULTS<br />Poland’s most prominent politicians, journalists and celebrities sent in their pictures with the Solidarity badge or thank-you note<br />
  33. 33. RESULTS<br />Internet users showed their support for the campaign on the ECS fansite – the number of fans grew five times in just that month<br />Many young people discussed about Solidarity, comented, uploaded photos, have taken part in our initiative…<br />
  34. 34. RESULTS<br /><ul><li> Huge public engagement
  35. 35. Big discussion in social media and daily media
  36. 36. Great fun
  37. 37. A lot of pictures with the historical meaning
  38. 38. It is the first step changing society’s view of Solidarity and its achievements from a political tribune to a historical movement</li></li></ul><li>RESULTS<br />