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Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
Jelena Golubeva, üliõpilastööde konkursi finaaltöö
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Jelena Golubeva, üliõpilastööde konkursi finaaltöö

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  • 1. CONSPICUOUS CHOICE OF GARMENT AMONG ESTONIAN ELITE AT THE PRESIDENTIAL INDEPENDENCE DAY RECEPTION 2012 Jelena Golubeva 6 December 2013
  • 2. The goal of the Master Thesis •  Has the Estonian elite developed its own elite taste or is it still conspicuous in its choice of garment? •  Estonian Presidential Independence Day Reception 2012. Ideal case study.
  • 3. Theoretical framework •  Karl Marx: Commodity Fetishism •  Max Weber: Class Domination •  Pierre Bourdieu: Construction of Taste •  Thorsten Veblen: Conspicuous Consumption •  Georg Simmel: Fashion as Means of Class Distinction
  • 4. Methodology •  Research Design: Case study •  Population: Current Estonian elite •  Sampling and Sample: Married people and couples participating in the Reception; women individuals •  Data collection: Broadcast from ETV •  Expert interviews with photographs •  Photo analysis and respective expert comments
  • 5. Results
  • 6. Results •  Economic elite: Conspicuous Consumption as a way to show off •  Political elite: Social status •  Military elite: Status, Norms of dress code and Comfort •  Cultural elite: Self-actualization and Fashion sense
  • 7. Results •  Desire to mark group identity through the purchase of luxury items •  Conspicuous consumption for the sake of showing off •  Indication of trend of conspicuous dressing
  • 8. Conclusion •  Constant attempt to show superiority and distinction of the class through luxury items •  Resonance of the collective behavioral patterns developed in earlier times •  Potential for the further investigation
  • 9. Examples
  • 10. Examples
  • 11. Thank you for your attention!

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