Jelena Golubeva, üliõpilastööde konkursi finaaltöö
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Jelena Golubeva, üliõpilastööde konkursi finaaltöö

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    Jelena Golubeva, üliõpilastööde konkursi finaaltöö Jelena Golubeva, üliõpilastööde konkursi finaaltöö Presentation Transcript

    • CONSPICUOUS CHOICE OF GARMENT AMONG ESTONIAN ELITE AT THE PRESIDENTIAL INDEPENDENCE DAY RECEPTION 2012 Jelena Golubeva 6 December 2013
    • The goal of the Master Thesis •  Has the Estonian elite developed its own elite taste or is it still conspicuous in its choice of garment? •  Estonian Presidential Independence Day Reception 2012. Ideal case study.
    • Theoretical framework •  Karl Marx: Commodity Fetishism •  Max Weber: Class Domination •  Pierre Bourdieu: Construction of Taste •  Thorsten Veblen: Conspicuous Consumption •  Georg Simmel: Fashion as Means of Class Distinction
    • Methodology •  Research Design: Case study •  Population: Current Estonian elite •  Sampling and Sample: Married people and couples participating in the Reception; women individuals •  Data collection: Broadcast from ETV •  Expert interviews with photographs •  Photo analysis and respective expert comments
    • Results
    • Results •  Economic elite: Conspicuous Consumption as a way to show off •  Political elite: Social status •  Military elite: Status, Norms of dress code and Comfort •  Cultural elite: Self-actualization and Fashion sense
    • Results •  Desire to mark group identity through the purchase of luxury items •  Conspicuous consumption for the sake of showing off •  Indication of trend of conspicuous dressing
    • Conclusion •  Constant attempt to show superiority and distinction of the class through luxury items •  Resonance of the collective behavioral patterns developed in earlier times •  Potential for the further investigation
    • Examples
    • Examples
    • Thank you for your attention!