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CONSPICUOUS CHOICE OF GARMENT AMONG
ESTONIAN ELITE AT THE PRESIDENTIAL
INDEPENDENCE DAY RECEPTION 2012

Jelena Golubeva

6...
The goal of the Master Thesis
•  Has the Estonian elite developed its
own elite taste or is it still conspicuous
in its ch...
Theoretical framework
•  Karl Marx: Commodity Fetishism
•  Max Weber: Class Domination
•  Pierre Bourdieu: Construction of...
Methodology
•  Research Design: Case study
•  Population: Current Estonian elite
•  Sampling and Sample: Married people an...
Results
Results
•  Economic elite: Conspicuous Consumption
as a way to show off
•  Political elite: Social status
•  Military elit...
Results
•  Desire to mark group identity through
the purchase of luxury items
•  Conspicuous consumption for the sake
of s...
Conclusion
•  Constant attempt to show superiority
and distinction of the class through
luxury items
•  Resonance of the c...
Examples
Examples
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Jelena Golubeva, üliõpilastööde konkursi finaaltöö

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Transcript of "Jelena Golubeva, üliõpilastööde konkursi finaaltöö"

  1. 1. CONSPICUOUS CHOICE OF GARMENT AMONG ESTONIAN ELITE AT THE PRESIDENTIAL INDEPENDENCE DAY RECEPTION 2012 Jelena Golubeva 6 December 2013
  2. 2. The goal of the Master Thesis •  Has the Estonian elite developed its own elite taste or is it still conspicuous in its choice of garment? •  Estonian Presidential Independence Day Reception 2012. Ideal case study.
  3. 3. Theoretical framework •  Karl Marx: Commodity Fetishism •  Max Weber: Class Domination •  Pierre Bourdieu: Construction of Taste •  Thorsten Veblen: Conspicuous Consumption •  Georg Simmel: Fashion as Means of Class Distinction
  4. 4. Methodology •  Research Design: Case study •  Population: Current Estonian elite •  Sampling and Sample: Married people and couples participating in the Reception; women individuals •  Data collection: Broadcast from ETV •  Expert interviews with photographs •  Photo analysis and respective expert comments
  5. 5. Results
  6. 6. Results •  Economic elite: Conspicuous Consumption as a way to show off •  Political elite: Social status •  Military elite: Status, Norms of dress code and Comfort •  Cultural elite: Self-actualization and Fashion sense
  7. 7. Results •  Desire to mark group identity through the purchase of luxury items •  Conspicuous consumption for the sake of showing off •  Indication of trend of conspicuous dressing
  8. 8. Conclusion •  Constant attempt to show superiority and distinction of the class through luxury items •  Resonance of the collective behavioral patterns developed in earlier times •  Potential for the further investigation
  9. 9. Examples
  10. 10. Examples
  11. 11. Thank you for your attention!
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