0
Toyota Kata for Innovation
Jason Yip
@jchyip
http://jchyip.blogspot.com
j.c.yip@computer.org, jcyip@thoughtworks.com
A story of on-site, rapid innovation
Goal: Concrete demo of rapid,
onsite, co-creation innovation
http://nordstrominnovationlab.com/#case_study http://www.mark...
Goal: Convince the organisation to
adopt this kind of approach
Outcome
COULD WE HAVE DONE BETTER?
This is a Design Thinking process
Not sequential, actually iterative
The real process is messier but the structure helps y...
This is a Lean Startup process
The real process is messier but the structure helps you deal with it
The real process is messier but the
structure helps you deal with it
What is the essence of structure
that helps us deal with a mess?
When I ask that question, the first
thought that comes to mind is…
WHAT IS TOYOTA KATA?
http://www.slideshare.net/mike734/pdca-fast-start
The essence of Toyota Kata is
about establishing behavioural
routines for systematic,
scientific problem-solving
HOW MIGHT TOYOTA KATA APPLY
TO (PRODUCT/SERVICE)
INNOVATION?
INNOVATION KATA
What is the perfect
outcome from a
customer perspective?
Understand the customer’s
job so clearly that the
innovation beco...
UNDERSTAND THE DIRECTION
Direction giver, does not need to be achievable
Improvements are otherwise random
What is the perfect outcome from
the perspective of the customer?
GRASP THE CURRENT CONDITION
Focus on understand the
customer’s job before coming up
with ideas
Focus on the customer jobs, not on
the customers
Understand the customer’s job so
clearly that the innovation
becomes obvious
Product-shaped hole
The goal is not to identify a
product or service to build but
to better understand the
customer’s job so we can
improve it...
Observations, facts, data
• Direct, in-context
observation
• Asking clarifying
questions in-context
• Video
• Logs, record...
ESTABLISH THE NEXT TARGET
CONDITION
Modified from Toyota Kata by Mike Rother
“A target is an outcome, and a
target condition is a description of
a process operation in a way – in a
pattern – required...
Target does not equal Target Condition
• Target: The desired customer outcome
• Target condition: A description of how
the...
ITERATE TOWARD THE TARGET
CONDITION
Prediction written
before the
experiment
Evidence recorded
after the
experiment
The specific obstacle
to the target condit...
If the next step is unclear, then
the answer is almost always,
“Let’s go and see.”
What is the perfect
outcome from a
customer perspective?
Understand the customer’s
job so clearly that the
innovation beco...
INNOVATION COACHING KATA
“… the goal is not necessarily to
develop the very best solution
today, but to develop the
capability of the people in the...
The goal is not just to develop the
best product today, but to develop
the capability of the people in the
organisation to...
FO; "P98; "G< ! GO9E KnI ! F! "L H; >F9< E >"
http://www.slideshare.net/mike734/pdca-fast-start
AN INNOVATION STORY RE-TOLD
How does the story go if we had
applied the Innovation Kata?
The perfect job for an urban
grocery shopper
• Don’t have to think too much about what
to get – good options readily appar...
What is urban shopping currently
like?
• Wander around aimlessly funneled by
planned path through store, not sure
what to ...
What’s the next target condition?
• For a core ingredient, have simple meal
ideas and supporting ingredients readily
nearby
What’s the next experiment?
• More core ingredients
• More sophisticated meals
QUESTIONS… AS IN MY QUESTIONS
TO YOU
Questions
1. Does this proposed approach actually solve
a problem?
2. Is it actually feasible? What would be the
obstacles...
Toyota Kata for Innovation
Toyota Kata for Innovation
Upcoming SlideShare
Loading in...5
×

Toyota Kata for Innovation

2,272

Published on

Exploration of applying Toyota Kata to product / service innovation

Published in: Technology, Business, Career

Transcript of "Toyota Kata for Innovation"

  1. 1. Toyota Kata for Innovation Jason Yip @jchyip http://jchyip.blogspot.com j.c.yip@computer.org, jcyip@thoughtworks.com
  2. 2. A story of on-site, rapid innovation
  3. 3. Goal: Concrete demo of rapid, onsite, co-creation innovation http://nordstrominnovationlab.com/#case_study http://www.marketingweek.co.uk/news/lastminutecom- customers-co-develop-mobile-apps/4004895.article
  4. 4. Goal: Convince the organisation to adopt this kind of approach
  5. 5. Outcome
  6. 6. COULD WE HAVE DONE BETTER?
  7. 7. This is a Design Thinking process Not sequential, actually iterative The real process is messier but the structure helps you deal with it http://dschool.stanford.edu/dgift/
  8. 8. This is a Lean Startup process The real process is messier but the structure helps you deal with it
  9. 9. The real process is messier but the structure helps you deal with it
  10. 10. What is the essence of structure that helps us deal with a mess?
  11. 11. When I ask that question, the first thought that comes to mind is…
  12. 12. WHAT IS TOYOTA KATA?
  13. 13. http://www.slideshare.net/mike734/pdca-fast-start
  14. 14. The essence of Toyota Kata is about establishing behavioural routines for systematic, scientific problem-solving
  15. 15. HOW MIGHT TOYOTA KATA APPLY TO (PRODUCT/SERVICE) INNOVATION?
  16. 16. INNOVATION KATA
  17. 17. What is the perfect outcome from a customer perspective? Understand the customer’s job so clearly that the innovation becomes obvious Observation, facts, and data OVER survey and opinion How does the customer’s job NEED to work? Experimenting to make better now OVER talking about how to make perfect later
  18. 18. UNDERSTAND THE DIRECTION
  19. 19. Direction giver, does not need to be achievable Improvements are otherwise random
  20. 20. What is the perfect outcome from the perspective of the customer?
  21. 21. GRASP THE CURRENT CONDITION
  22. 22. Focus on understand the customer’s job before coming up with ideas Focus on the customer jobs, not on the customers
  23. 23. Understand the customer’s job so clearly that the innovation becomes obvious Product-shaped hole
  24. 24. The goal is not to identify a product or service to build but to better understand the customer’s job so we can improve it (by introducing a product or service)
  25. 25. Observations, facts, data • Direct, in-context observation • Asking clarifying questions in-context • Video • Logs, records, etc. Survey, opinion • Focus group • Customer survey • Out of context interview • Meeting room discussions • Workshops • SME opinion
  26. 26. ESTABLISH THE NEXT TARGET CONDITION
  27. 27. Modified from Toyota Kata by Mike Rother
  28. 28. “A target is an outcome, and a target condition is a description of a process operation in a way – in a pattern – required to achieve the desired outcome” Mike Rother, Toyota Kata
  29. 29. Target does not equal Target Condition • Target: The desired customer outcome • Target condition: A description of how the customer will interact with the product or service to achieve their desired outcome
  30. 30. ITERATE TOWARD THE TARGET CONDITION
  31. 31. Prediction written before the experiment Evidence recorded after the experiment The specific obstacle to the target condition we are addressing The customer’s job
  32. 32. If the next step is unclear, then the answer is almost always, “Let’s go and see.”
  33. 33. What is the perfect outcome from a customer perspective? Understand the customer’s job so clearly that the innovation becomes obvious Observation, facts, and data OVER interviews and opinion How does the customer’s job NEED to work? Experimenting to make better now OVER talking about how to make perfect later
  34. 34. INNOVATION COACHING KATA
  35. 35. “… the goal is not necessarily to develop the very best solution today, but to develop the capability of the people in the organization to solve problems.” Mike Rother, Toyota Kata
  36. 36. The goal is not just to develop the best product today, but to develop the capability of the people in the organisation to develop products
  37. 37. FO; "P98; "G< ! GO9E KnI ! F! "L H; >F9< E >" http://www.slideshare.net/mike734/pdca-fast-start
  38. 38. AN INNOVATION STORY RE-TOLD
  39. 39. How does the story go if we had applied the Innovation Kata?
  40. 40. The perfect job for an urban grocery shopper • Don’t have to think too much about what to get – good options readily apparent • Don’t have to worry about healthiness of meal – all options are good • Minimal walking distance to get everything I need for the meal – in and out
  41. 41. What is urban shopping currently like? • Wander around aimlessly funneled by planned path through store, not sure what to get – lots of back and forth • Designed for related inventory not for making a meal • Easier to just grab a packaged meal or roast chicken
  42. 42. What’s the next target condition? • For a core ingredient, have simple meal ideas and supporting ingredients readily nearby
  43. 43. What’s the next experiment? • More core ingredients • More sophisticated meals
  44. 44. QUESTIONS… AS IN MY QUESTIONS TO YOU
  45. 45. Questions 1. Does this proposed approach actually solve a problem? 2. Is it actually feasible? What would be the obstacles? 3. What might be the next step if you were to try this where you are? 4. How quickly might we see what we have learned from the next step?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×