Hello my name is Jason Yip, I’m a Principal Consultant at ThoughtWorks. Today I’d like to talk about a common refrain that I’m sure you’ve all heard before. “My customers won’t accept smaller releases.” I will suggest that this is not the real problem.
The real problem is that our consumption transaction cost is too high. That phrase might not sound too familiar so left me try to explain. To do that let’s look at something we should be more familiar with.