Breaking down larger initiatives into MMFs / MVPs

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Session at Sydney Limited WIP Society to try out Minimum Marketable Features and Minimum Viable Products

Session at Sydney Limited WIP Society to try out Minimum Marketable Features and Minimum Viable Products

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  • Hi Jason,
    Great slides, thanks!
    Slide 4 seems to imply waiting to develop further features, only doing them after the previous feature has stopped yielding (so much) revenue. I think a more fluid strategy might remove those dips...?
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Transcript

  • 1. Breaking down largerinitiatives into MMFs / MVPs Sydney Limited WIP Society Jason Yip j.c.yip@computer.org @jchyip http://jchyip.blogspot.com
  • 2. What are we trying to achieve?
  • 3. Learn from eachfeature to avoid this...
  • 4. What is MVP / MMF?
  • 5. MVP = Minimum Viable Product“The minimum viable product is that versionof a new product which allows a team tocollect the maximum amount of validatedlearning about customers with the leasteffort”Eric Ries eploy to h to d ore st e n oug no m Ju ters and arly adop e
  • 6. Deploy first, code later• Website or ad to gauge interest -> linked to marketing page or survey• Presentation / video to gauge interest• Zynga ghetto testing: (http://is.gd/AJYdVu]) • idea in 5 words • Ad which leads to survey
  • 7. MMF = Minimum Marketable Feature • Smallest thing you can sell • Smallest problem that is worth solving on its own • Should allow for complete direction change after completion and still provide valueMay • Minimum features required to learn what no customers want tm ean code /Mb AjIc ay not mean s.gd mo ney M htt p://i
  • 8. How do we do this?
  • 9. Vision• The idea in 5 words
  • 10. Mind map• Flesh out the problem space
  • 11. MVP / MMF• Identify the minimum portion of the problem space worth solving and design a MVP / MMF