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QR Codes 101
 

QR Codes 101

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Let's take a look at the basics of QR codes and how they might be used effectively in higher education for development and marketing.

Let's take a look at the basics of QR codes and how they might be used effectively in higher education for development and marketing.

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  • QR&Social Media from: MediaPost
  • Mashable: the most compelling campaigns tend to offer one or more of the following:Exclusive rich media, videos and photosExclusive or time-sensitive accessFree downloads or swag“Instant Win” contestsSpecial offers, coupons or gifts“Secret” informationDeep integration with social media to activate viral loops
  • Freebies sometimes have limitsGoogle offers QR codes but only small size, and after you shorten the URL

QR Codes 101 QR Codes 101 Presentation Transcript

  • The QT on QR: Using QR CodesJohn Chivvis, Texas A&M AgriLifeJennifer Shike, University of Illinois, College of ACESMelea Licht, Iowa State UniversityNAADA Virtual Coffee Break • April 10, 2012aglifesciences.tamu.edu
  • What they are• Quick Response Code – 2D matrix barcode – Originally designed to track auto parts – Holds more data than traditional UPC barcode – 4 types of data • Numeric, alphanumeric, bytes/binary, Kanjiaglifesciences.tamu.edu
  • How they work• Require a reader app• Read, decode, process.• Not just off/on but the combination (pattern) – Holds much more data• More information, more complex patterns Phone Email address Web URL numberaglifesciences.tamu.edu
  • How they can be used • Use anywhere to provide more • Including: – Website URL information. – YouTube Video – Google Maps Location – Twitter – Facebook – LinkedIn – FourSquare – iTunes Link – Plain Text – Telephone Number – Skype Call – SMS Message – Email Address – Email Message – Contact Details (VCARD) – Event (VCALENDAR) – Wifi Login – Paypal Buy Now Linkaglifesciences.tamu.edu
  • Do they work? … but according to Forrester Research, only 5% of American consumers who own mobile phones report actually ever scanning one in the last three months.aglifesciences.tamu.edu
  • Where they don’t work • Physical – Distance – Coverage – Scaling • Strategic – Poor implementation – No added value – No endpointaglifesciences.tamu.edu
  • Marketing Strategies • Offer value. – Make sure it’s something I would want to get/visit. – Don’t copy same info from QR source • WWMUD (What Would Mobile Users Do)? – Think about smartphone users and devices • Geolocation • Calendar • Contact info • Coupon/discount • What’s the call to action? Why should they scan? • Remember who your audience is. • Tracking/measurements.aglifesciences.tamu.edu
  • Production Strategies • KISS (Keep it simple to scan) – Simple URLs, shorten links if too long • Scale appropriately. • Don’t produce in a vacuum. – Remember the endpoint. • Make sure your Web page is mobile friendly • Make sure your video isn’t in Flash • Test it out. – The absolute simplest way to prevent 90% of problems. • For both production and marketing.aglifesciences.tamu.edu
  • Resources• Learn more: – http://mashable.com/follow/topics/qr-codes/• Generators: – http://qrcode.kaywa.com/ – http://www.qrstuff.com/ – http://goo.gl/aglifesciences.tamu.edu
  • CONTACT:John Chivvis, Associate Director of CommunicationsTexas A&M AgriLife Communicationschiv@tamu.edu • (979) 458-2677aglifesciences.tamu.edu