Eloqua Grande Guide to Sales Enablement

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Part of Eloqua’s "Grande Guide" series, this guide looks at the art and science of "sales enablement."

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Eloqua Grande Guide to Sales Enablement

  1. 1. The Grande Guide to Sales Enablement Brought to you by© 2010 ELOQUA CORPORATION The Grande Guide to Sales Enablement 01
  2. 2. The Grande Guide to Sales Enablement > > > X X X X > > >02 The Grande Guide to Sales Enablement www.eloqua.com
  3. 3. The Grande Guide to Sales Enablement X X X X >>>>© 2010 ELOQUA CORPORATION 2009 The Grande Guide to Sales Enablement 03
  4. 4. The Grande Guide to Sales Enablement > > X X > > > > > > > > > >04 The Grande Guide to Sales Enablement www.eloqua.com
  5. 5. The Grande Guide to Sales Enablement X Businesses that invest in sales tools to provide more insight about prospects see > results: 71% year over year improvement in sales cycle time > 51% year over year improvement in lead conversion rates 54% year over year improvement in the percent of sales reps achieving > quota Source: Aberdeen Group, Sales > Intelligence: The Secret to Sales Nirvana, January 2009> X > X > X > > > > > > > >© 2010 ELOQUA CORPORATION The Grande Guide to Sales Enablement 05
  6. 6. The Grande Guide to Sales Enablement > > http://www.eloqua.com/ platform/lead_management/sales_enablement/ and http://www. eloqua.com/services/videos/Relationship_Mapping.html > > https://www.visionedgemarketing.com/Content/Articles-on- X Marketing-and-Sales-Alignment/menu-id-1.html > http://blog.eloqua.com/ > http://digitalbodylanguage.blogspot. com/search/label/sales%20enablement X > http://marketinginteractions.typepad.com/ > http://www.enableyoursales.com/blog/3- reasons-why-the-enterprise-urgently-needs-content-intelligence/ X > http://www.thesalesenabler.com/ > http://salesenablement.wordpress.com/ > http://blog.siriusdecisions.com/Blog/ > http://www.bbmarketingplus.com/blog/ > http://info.kadient.com/TheNewRulesofSalesEnablement.html > - http://media.eloqua.com/documents/ BeyondLeadFlow_eBook_SW.pdf06 The Grande Guide to Sales Enablement www.eloqua.com
  7. 7. The Grande Guide to Sales Enablement> http://www.eloqua.com/resources/whitepapers/Digital_Body_ Language_whitepaper.html> http://eloqua.icentera.com/exLink. asp?8387709OX34Q48I42364137> https://www.salesleadershiproundtable.com> http://www.forrester.com/events/eventdetail?eventID=2438> http://www.leadresponsemanagement.org/mit_study> http://www.slideshare.net/lml999/ idc-sales-enablement-jan-2009-presentation© 2010 ELOQUA CORPORATION The Grande Guide to Sales Enablement 07
  8. 8. Designed by JESS308 The Grande Guide to Sales Enablement www.eloqua.com

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