5 Content Marketing Truths

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A quick presentation that identifies the five most important issues for brands to consider when beginning a content marketing program.

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5 Content Marketing Truths

  1. 1. 5 Content Marketing TruthsBy: Joe Chernov & Jake McKibben (@jchernov) (@ez–Jake–oven)
  2. 2. Truth 1: Without Content, Social Stalls93 o ctane 2 I Videos social media
  3. 3. Truth 2:Logo size is inverselyproportional to credibility I Tumblr
  4. 4. Truth 3:No bait, no bites What am I forgetting Not even a nibble! Customer
  5. 5. Truth 4:B2B needs to mimic B2C ond ) iam ary! a d sal Code a to buy ths n app How ee mon in 5 d e us thr ays(giv
  6. 6. Truth 5:We share how we want to be seen I love my new profile picture. It barely even looks like me!People share content that makes them look good

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