About I’m a content marketing leader, advisor to SaaS startups, and B2B marketing blogger / speaker, and volunteer.
Content Marketing Leader
I lead HubSpot’s content team, which consists of the B2B blog and demand generation content groups. HubSpot’s high traffic blogs include a marketing blog, sales blog and agency blog. The demand generation team produces eBooks and visual content, like infographics and SlideShare presentations. Topics range from inbound marketing to demand generation to lead nurturing to lead scoring to inbound selling. Team analytics include traffic, unique visitors, leads generated, and lead score.
I advise several digital marketing startups, including ...