Recruiting Goes Mobile - RU In? Presented by:  Joel Cheesman SVP, Technology Services, Jobing
About Your Presenter <ul><li>Joel Cheesman </li></ul><ul><li>SVP of Technology Services </li></ul><ul><li>Jobing </li></ul...
Presentation Objectives <ul><li>Why Mobile for Recruiting </li></ul><ul><li>Things to Consider: Getting Started </li></ul>...
Why Mobile for Recruiting Employer Job Seeker
Why Mobile for Recruiting Employer Job Seeker Traditional Marketing
Why Mobile for Recruiting Employer Job Seeker Traditional Marketing Job Boards
Why Mobile for Recruiting Employer Job Seeker Traditional Marketing Job Boards Web
Why Mobile for Recruiting Employer Job Seeker Traditional Marketing Job Boards Web Social Media
Why Mobile for Recruiting Employer Job Seeker Traditional Marketing Job Boards Web Social Media Mobile
Why Mobile for Recruiting
Why Mobile for Recruiting
Why Mobile for Recruiting
Why Mobile for Recruiting
Why Mobile for Recruiting
Why Mobile for Recruiting
Things to Consider <ul><li>URL </li></ul><ul><ul><li>Dot-mobi </li></ul></ul><ul><ul><li>m.companyname.com </li></ul></ul>...
Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><ul><li>Scraping </li></ul></ul><ul><ul><li>XML Feed <...
Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><li>Design </li></ul><ul><ul><li>Not just your site sq...
Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><li>Design </li></ul><ul><li>Devices </li></ul><ul><ul...
Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><li>Design </li></ul><ul><li>Devices </li></ul><ul><li...
Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><li>Design </li></ul><ul><li>Devices </li></ul><ul><li...
Corporate Career Centers On the Web…
Corporate Career Centers On a mobile phone
Corporate Career Centers Mobile Optimized Solutions
What’s Your Site Look Like? http://emulator.mtld.mobi/emulator.php
Web Apps vs. Native Apps &quot;At the time I left, the AT&T Jobs iPhone application could be credited with dozens of new '...
Web Apps vs. Native Apps
Web Apps vs. Native Apps
Text Recruiting 101 4+ Billion : 94% :  1/3
Text Recruiting 101 ‘ All The Kids are Doing It’  “ 'If you want to know what people like us will do tomorrow. you look at...
Text Recruiting 101 “… And So Are The Adults” “ 60% of those over 45 were found to be just as likely to use SMS as they we...
Engage Candidates with Text Options
Engage Candidates with Text Options
Engage Candidates with Text Options
Mobile Advertising
Looking Ahead – QR Codes
Looking Ahead – Location Based Mktg
Summary <ul><li>Why Mobile for Recruiting </li></ul><ul><li>Things to Consider: Getting Started </li></ul><ul><li>Text Rec...
Summary <ul><li>Why Mobile for Recruiting </li></ul><ul><li>Things to Consider: Getting Started </li></ul><ul><li>Text Rec...
Thank You! Joel Cheesman Jobing Twitter:  @ cheezhead Facebook: /JobingTech Email:  [email_address] Web:  http://bit.ly/jo...
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Mobile Recruitment Presentation

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Anytime, anywhere, always on, always available: Mobile allows an employer to connect with a candidate like never before; a connection based on relevance, engagement and consumer opt-in. With more than 4.6 billion handsets in the world, compared to only 2 billion PCs, mobile is rapidly becoming the media of choice for savvy recruiters across the globe. Enter Apple's iPhone, Google Android and Blackberry and you have a growing number of people with access to the same computing power as a laptop. Will your company take advantage of the mobile recruiting trend or be left behind? This session takes an in-depth look at everything from WAP to Apps to SMS/MMS to mobile SEO and beyond with provocative commentary, opinion and real-life case studies.
What Will Participants Learn?:
* How to Convince Your Team to Go Mobile
* The Ins and Outs of Taking Your Career Site Mobile
* SMS / Texting Basics and How-To's
* Get Up To Speed on Mobile Advertising
* The Future is On the Go: Foursquare, Twitter and Facebook

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Mobile Recruitment Presentation

  1. 1. Recruiting Goes Mobile - RU In? Presented by: Joel Cheesman SVP, Technology Services, Jobing
  2. 2. About Your Presenter <ul><li>Joel Cheesman </li></ul><ul><li>SVP of Technology Services </li></ul><ul><li>Jobing </li></ul><ul><li>13-year Online Recruitment Veteran </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Former Blogger </li></ul><ul><li>Mobile Enthusiast </li></ul><ul><li>More at http://bit.ly/jobingjoel </li></ul>
  3. 3. Presentation Objectives <ul><li>Why Mobile for Recruiting </li></ul><ul><li>Things to Consider: Getting Started </li></ul><ul><li>Text Recruiting 101 </li></ul><ul><li>Mobile Advertising </li></ul><ul><li>Looking Ahead </li></ul><ul><li>Q&A </li></ul>
  4. 4. Why Mobile for Recruiting Employer Job Seeker
  5. 5. Why Mobile for Recruiting Employer Job Seeker Traditional Marketing
  6. 6. Why Mobile for Recruiting Employer Job Seeker Traditional Marketing Job Boards
  7. 7. Why Mobile for Recruiting Employer Job Seeker Traditional Marketing Job Boards Web
  8. 8. Why Mobile for Recruiting Employer Job Seeker Traditional Marketing Job Boards Web Social Media
  9. 9. Why Mobile for Recruiting Employer Job Seeker Traditional Marketing Job Boards Web Social Media Mobile
  10. 10. Why Mobile for Recruiting
  11. 11. Why Mobile for Recruiting
  12. 12. Why Mobile for Recruiting
  13. 13. Why Mobile for Recruiting
  14. 14. Why Mobile for Recruiting
  15. 15. Why Mobile for Recruiting
  16. 16. Things to Consider <ul><li>URL </li></ul><ul><ul><li>Dot-mobi </li></ul></ul><ul><ul><li>m.companyname.com </li></ul></ul><ul><ul><li>CSS </li></ul></ul>
  17. 17. Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><ul><li>Scraping </li></ul></ul><ul><ul><li>XML Feed </li></ul></ul>
  18. 18. Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><li>Design </li></ul><ul><ul><li>Not just your site squeezed into a 2-inch screen </li></ul></ul>
  19. 19. Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><li>Design </li></ul><ul><li>Devices </li></ul><ul><ul><li>It’s not all about iPhone </li></ul></ul>
  20. 20. Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><li>Design </li></ul><ul><li>Devices </li></ul><ul><li>Speed </li></ul>
  21. 21. Things to Consider <ul><li>URL </li></ul><ul><li>Jobs </li></ul><ul><li>Design </li></ul><ul><li>Devices </li></ul><ul><li>Speed </li></ul><ul><li>Connect </li></ul>
  22. 22. Corporate Career Centers On the Web…
  23. 23. Corporate Career Centers On a mobile phone
  24. 24. Corporate Career Centers Mobile Optimized Solutions
  25. 25. What’s Your Site Look Like? http://emulator.mtld.mobi/emulator.php
  26. 26. Web Apps vs. Native Apps &quot;At the time I left, the AT&T Jobs iPhone application could be credited with dozens of new 'talent community' registrations each month. The ground breaking application was the first ever employment driven application created and distributed by an employer.&quot; - Chris Hoyt, former AT&T recruiter
  27. 27. Web Apps vs. Native Apps
  28. 28. Web Apps vs. Native Apps
  29. 29. Text Recruiting 101 4+ Billion : 94% : 1/3
  30. 30. Text Recruiting 101 ‘ All The Kids are Doing It’ “ 'If you want to know what people like us will do tomorrow. you look at what teenagers are doing today. And the latest figures say that only 11% of teenagers email daily.' Email is the past. Texting, IM and Facebook are the future.” - Facebook COO, Sheryl Sandberg
  31. 31. Text Recruiting 101 “… And So Are The Adults” “ 60% of those over 45 were found to be just as likely to use SMS as they were to make voice calls from their mobile device... text messaging is gaining on email as the preferred means of daily international communication, with 32% of responses across all ages preferring SMS, compared to 33% for email. - MediaPost: “Texting: It's Not Just For Children Anymore,” 1/11/10
  32. 32. Engage Candidates with Text Options
  33. 33. Engage Candidates with Text Options
  34. 34. Engage Candidates with Text Options
  35. 35. Mobile Advertising
  36. 36. Looking Ahead – QR Codes
  37. 37. Looking Ahead – Location Based Mktg
  38. 38. Summary <ul><li>Why Mobile for Recruiting </li></ul><ul><li>Things to Consider: Getting Started </li></ul><ul><li>Text Recruiting 101 </li></ul><ul><li>Mobile Advertising </li></ul><ul><li>Looking Ahead </li></ul>
  39. 39. Summary <ul><li>Why Mobile for Recruiting </li></ul><ul><li>Things to Consider: Getting Started </li></ul><ul><li>Text Recruiting 101 </li></ul><ul><li>Mobile Advertising </li></ul><ul><li>Looking Ahead </li></ul><ul><li>Questions? </li></ul>
  40. 40. Thank You! Joel Cheesman Jobing Twitter: @ cheezhead Facebook: /JobingTech Email: [email_address] Web: http://bit.ly/jobingjoel

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