Nailya Maxyutova & Julia Heavey!
CM417 A1 Edward Boches!
Swatch is an original brand of a!ordable, Swiss made,
"Swatch" is a contraction of "Second Watch" – a new
concept of watches as casual, fun, and relatively
disposable accessories. "
Inspired by fashion statements and pop-culture icons."
They feature witty, outlandish designs that use intense
colors and are youthful, provocative, stylish, and
Many consumers are currently unaware that the brand can adapt to
rapidly changing fashion. "
The brand faces competition from both digital and accessory watches. "
Multifunctional devices like phones or tablets replace the main function of
traditional watches. Introduction of smart watches threatens the market
situation even more. "
! Young students or professionals, aged 18-25"
! Urban, youthful, provocative, stylish, adventurous and
! Trend setters: enjoy novelty"
! Creators of culture around them "
! Possess di!erent passions and interests"
! 23 years old, moved to
New York City"
! Plays in music band "
! Follows fashion bloggers
on Pinterest "
! Prefers dining out to
◆ Exploring night life"
! 22 years old"
! Lives in LA"
! Writes blog about
traveling, fashion and
! Likes thrift-shopping"
! Enjoys sharing her
experience on various
• Match your style to your mood. "
• Swatch is the best choice of watch brand for customers who seek
quality purchases and who value versatility in their style. "
• Swatch’s brand personality and quality make it a fashionable product
that can be personalized."
Final Recommendation: TV!
Body Copy: TV!
Your look today,"
Your look tomorrow."
Tomorrow’s outlook results from today’s opportunities."
Use every moment to demonstrate your uniqueness. "
Seize the moment with watches designed to reinvent.!
Kiosks would be installed in Swatch retail stores, inviting
customers to use an interactive app to upload their
pictures and match watch models to their personal
Final look will be superimposed into digital ad.
Participants will have the option to submit their look for
the chance to be on Swatch’s next TV commercial as
well as discounts towards future purchases for
Best top 20 looks, broken down by 10 guys, 10 girls, will
appear in TV spot and winners will receive a free watch
of their choice. "