Presenting PSC

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Presenting PSC

  1. 1. PRODUCT SAVVY CONSULTING, LLC Jonathan Chashper 14 February 2012 1
  2. 2. About PSC Founded 2006 Privately owned consulting firm based in Rockville, MD ( presence in VA, CA, Israel) Evolved – Two Activities – Marketing and Pre / Post Sales support  Marketing Arm and Beach-Head for foreign companies  Pre Sale and Post Sale support mechanism for remotely managed projects – Technology  Product & Project Management  Product Development 2
  3. 3. Our Mission Statement Bridging the Market Gap in Experienced Managers for the High-Tech Industry 3
  4. 4. 4
  5. 5. Common Challenges Experienced executives (lack of) Focusing attention on market and business generation Introducing product to market ahead of competition Meeting targeted project’s schedule 5
  6. 6. Our Value Proposition Our offer: – Team of experienced professionals – Ability to grasp leaders’ objectives and translate them into actions – Product Management Savvy – First-rate understanding of R&D management – Proven framework and methodology The result: – Shorter time to market – Increased business management focus – Professional development of your team – Organized and clear product development process Shorter Time to Market – Priceless 6
  7. 7. PSC Product Development Framework™ Analyze Conclude Plan Execute Market Business Market Product Business Product Marketing Research Case Req. Specs Dev. Dev. Plan Exec. Needs Market Size Positioning Product Go to Quality SalesRecognition Estimate Design Market Plan Assurance TrainingCompetitive Feasibility Roadmap Resource Release Alpha Channel Analysis Analysis Plan Plan Release TrainingTechnology BetaAssessment Release 7
  8. 8. Product Management To have a great product, you need a great beginning, and all great beginnings start with the first step … – Analyze opportunities – Gather information and study market needs – Identify market segments and select target markets – Understand market needs – Learn your competitive products strength and weakness – Derive marketing requirements 8
  9. 9. Product Development Think, Design, Implement Team build-up Product requirements creation and evaluation System and software design (OOD, UML) Software development (OOP, Java and .Net Enterprise solutions) Utilize latest Agile (Scrum) techniques 9
  10. 10. The Scrum Process
  11. 11. Product Marketing Differentiation is key To provide a successful product and obtain market share you need to: – Create effective product positioning – Clearly differentiate products and services from the competition – Define an unmatched value proposition – Fit the marketing strategy to the product’s life cycle – Fit the marketing strategy to the market life cycle 11
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  13. 13. Remote markets: Challenges and Solutions Challenges – Lack of contacts, market understanding and no “network” – Maintain close contact with customers and prospects – Customization and Deployment support – Wants and Needs analysis – Future sales Solutions – Local Branch  by a local entity – Local Branch  by relocation – No Local Presence  Travel based activities 13
  14. 14. The PSC Solution – Your Own Local Branch Activities: – Market Research and Market Reach (access to existing customers, prospects, partners, etc) – Marketing Strategy execution (local press, shows, networking events) – Pre and post sale – Relationship management Benefits: – US Local – East Coast (MD, VA) and West Coast (CA) – Executive level experience (Bilingual business culture US + Israel) – Extensive experience – Technology management excellence 14
  15. 15. The Process (180 Days) Engage with company management to understand vision, needs and goals Asses strategy, resources, positioning – Generate a Marketing and Market Penetration Strategy Start execution (PSC and partners) Facilitate high-level meetings with senior decision makers Follow through with each sales or channel partner opportunity 15
  16. 16. Our Value Proposition Our offer: – Top Talent able to grasp leaders’ objectives and translate them into actions – High availability, low latency response – Proven network, framework and methodology The result: – Shorter time to market – Increased business management focus – Enhanced customer relationship – Improved commitment and cost control 16
  17. 17. Marketing and BizDev Activities Access to Key Players – Gov (Federal and Local) – AT&T, Boeing, L3 – John Deere – Holy Cross Hospital Shows – CES, CIO / CTO Live – Games for Health – TeleMed , HIMMS In the Media – The Economist – TechBizNow – BlogTalkRadio, IntoTomorrow 17
  18. 18. Why PSC? Executive level consultants Free from politics Focused on your success Lay the groundwork for your growth through organized and clear product development processes Strengthen company’s core Being First to the Market is Priceless! 18
  19. 19. PRODUCT SAVVY CONSULTING, LLC Thank You for Your Time! 19

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