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LANXESS' Dr. Werner Breuers on Innovation
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LANXESS' Dr. Werner Breuers on Innovation

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LANXESS board member responsible for R&D presents on innovation as a key driving force - even in a crisis

LANXESS board member responsible for R&D presents on innovation as a key driving force - even in a crisis

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  • 1. Innovation – a key driving force, even in a crisis Werner Breuers Member of the Board of Management of LANXESS AG American Chamber of Commerce, NY, January 2010
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  • 3. Innovation means rethinking something you already know “All intelligent thoughts have already been thought; what is necessary is only to try to think them again” Johann Wolfgang von Goethe 3
  • 4. Creativity and innovation are key to securing a viable future – particularly in times of crisis “There's no bad time to innovate. You should be doing it when times are good and when times are tough. […] it’s such a deep-seated belief, I'm not sure we have Jeff Bezos, a choice.” founder of Amazon.com Source: Business Week, April 17, 2008 4
  • 5. Innovative strength does not depend on the size of the budget Performance Disconnect Of the 1,000 companies with the highest R&D budgets, less than 10% achieved significantly better performance per dollar spent on R&D than other companies in the same sector. No direct correlation between R&D expenditure and commercial success Source: The Booz Allen Hamilton Global Innovation 1000, 2005 5
  • 6. A vibrant corporate culture drives innovation  Pinpoint simple working principles Corporate culture and working principles to promote a vibrant culture at LANXESS of innovation  Ensure these principles are developed consistently as part of the day-to-day working environment - Space for creativity Seek solutions, Take - The courage to make decisions not problems ownership quickly - More individual responsibility Keep it Think new, simple act fast 6
  • 7. At LANXESS, we support innovation by improving our creative culture!  Support from top management Innovation network  Strategy Trust  Responsibility Integration  Trust Open communication Transparent innovation Interdisciplinary Innovation approach culture Innovation processes  Implementation of R&D  Stage Gate  Integration of business units  Project management  Focus on market needs  Idea generation 7
  • 8. LANXESS – blazing a new trail in chemistry History  Independent company following spin-off from Bayer in 2004  Stock market listing in January 2005 Global success  46 sites in 23 countries  14,400 employees  Sales in 2008: EUR 6,576 million Proactive crisis management  Challenge09 and Challenge12 initiatives  Savings of around EUR 360 million by 2012 8
  • 9. Cost-efficiency is the decisive factor in all R&D activities R&D setup at LANXESS  Central coordination department for boosting interaction and knowledge sharing between the business units  First-class support departments to ensure optimal implementation  Industry-oriented R&D in each of the business units for maximum customer and market proximity  Integration of existing development networks  Optimized project management for maximum added value with a reduced workload 80% of R&D projects are market-ready within two years 9
  • 10. Targeted investment in innovation  Further 10 % increase in R&D R&D expenditure [EUR million] budget in 2009  110 R&D projects implemented + 10 % in 2008, with a further 100 projects + 10 % 97 in the pipeline 88  Number of new patents granted quadrupled between 2006 and 2008  Numerous successful innovations e.g. the high-performance rubber additive Nanoprene® 2007 2008 2009 Sustainable program of innovation 10
  • 11. Innovation at LANXESS – Nanoprene® Nanoprene® – a rubber additive  Improves the properties of tires: - Improves wet grip and abrasion resistance - Increases service life - Reduces rubber particle emissions  Increases the efficiency of engines as a component in fuel cells: - Increases the reaction temperature from 60 ° to 200 °C Innovation in response to the increasing demand for mobility 11
  • 12. Innovation at LANXESS – Baynox® Baynox® – an additive for modern biofuels  Prevents the formation of insoluble polymers in biodiesel  Stabilizes biofuels for long-term storage and transportation  Enables cooking oil and other spent oils to be processed into biodiesel incl. Baynox® Innovation in response to the increasing demand for energy 12
  • 13. Innovation at LANXESS – Therban AT® High-performance elastomer Therban AT®  More effective and efficient oil field exploitation through optimized drilling technology : - Improved oil and abrasion resistance of drilling heads - Longer service life of drilling materials through improved adhesion to metals Innovative contribution to efficient extraction of energy reserves 13
  • 14. Agreement on tire labeling Tire labeling adopted by the European Commission  Label clearly detailing their fuel efficiency as of 2012  Cut CO2 and noise emission and protects the environment  Positive boost to the innovative tire industry  Business driven by innovation Tire labelling – Initiative of the European Union 14
  • 15. Innovation is a key factor in achieving success in a globalized world  Establishment of structures and conditions that promote innovation  Global R&D projects to heighten the worldwide profile further still  Cutting-edge R&D and technology centers in growth markets Creativity is capital 15
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