Dialectro - A Recipe For Creating A Hype
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Dialectro - A Recipe For Creating A Hype

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This is the presentation we used for the Interactive Award at Eurosonic - Noorderslag 2009, Groningen - The Netherlands.

This is the presentation we used for the Interactive Award at Eurosonic - Noorderslag 2009, Groningen - The Netherlands.

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    Dialectro - A Recipe For Creating A Hype Dialectro - A Recipe For Creating A Hype Presentation Transcript

    • A recipe for creating a hype with € 131,78 Frits Arkema Jasper Ceelen Aart Lus & Ed Lip dinsdag 27 oktober 2009
    • Overview of the last months April 2008 - Januari 2009 dinsdag 27 oktober 2009
    • Step 1: Make sure you’re out of money No budget Innovating approach Be creative Create a hype dinsdag 27 oktober 2009
    • Step 2: Know what you’re talking about - or don’t talk at all Intensive research Analyze social - cultural environment Analyze media use dinsdag 27 oktober 2009
    • Step 2: Know what you’re talking about - or don’t talk at all Limited resources Regional product dinsdag 27 oktober 2009
    • Step 3: Create a campaign Social networks YouTube / local video Weblogs Credible local media Own website Out-of-home promotion dinsdag 27 oktober 2009
    • Step 3: Create a campaign 'A fully integrated innovating guerilla marketing campaign' dinsdag 27 oktober 2009
    • Step 4: Get your act together Two talented, renowned artists. One producer One MC Willing to sell their soul dinsdag 27 oktober 2009
    • Step 5: Make some noise Viral through YouTube video that triggers Use of weblogs, social networks dinsdag 27 oktober 2009
    • Step 5: Make some noise Guerilla out-of-home promotion: Stickers Jigsaw puzzle pieces Result: A lot of exposure Free publicity Phrase widely spread dinsdag 27 oktober 2009
    • Step 6: Blast off! Free MP3-download Videoclip launched dinsdag 27 oktober 2009
    • Step 6: Blast off! YouTube Weblogs Social networks Product = Viral dinsdag 27 oktober 2009
    • Effects of the viral Virus reaching national Radio / TV Over half a million views of video dinsdag 27 oktober 2009
    • Effects Profitable businessmodel A lot of fun Many performances Merchandise dinsdag 27 oktober 2009
    • Effects Overview of media exposure dinsdag 27 oktober 2009
    • Effects Overview of media exposure dinsdag 27 oktober 2009