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Full Stack Marketer
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Full Stack Marketer

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Talk for EUDE students, trying to make them understand that, for most startups, marketers should have broad knowledge about marketing techniques.

Talk for EUDE students, trying to make them understand that, for most startups, marketers should have broad knowledge about marketing techniques.

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http://www.josek.net 1571
http://www.brainsins.com 6
http://feedly.com 3
http://feeds.feedburner.com 2
http://translate.googleusercontent.com 2
http://funpromo.ru 1
https://www.google.es 1
https://twitter.com 1
http://news.google.com 1
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    Full Stack Marketer Full Stack Marketer Presentation Transcript

    • The Full Stack Marketer @josek_net - @brainsins_esInspired by http://www.geekwire.com/2013/commentary-startup-marketing-minds-aka-fullstack-marketers/
    • A Startup Problem
    • 1.- The Idea
    • 2.- The Prototype
    • 3.- Your First Customer
    • 4.- Business Plan
    • 5.- Get Funding
    • 6.- Hire an Awesome Team
    • 7.- Continue Developing Product
    • 8.- Sales and Promotion
    • And Luckily, a Long Journey
    • So, most startups doesn’t hiremarketers until they are funded
    • And they have big dev teams but small marketing departments
    • Marketing@BrainSINS
    • Marketing@BrainSINS Product
    • Marketing@BrainSINS Product Web
    • Marketing@BrainSINS Product Web Events
    • Marketing@BrainSINS Product Web Events Customer Relationships
    • Marketing@BrainSINS Product Web Events Customer Relationships Blog
    • Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media
    • Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media Communication
    • Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media Communication SEO
    • Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media Communication SEO SEM
    • Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media Communication SEO SEM Advertising Etc.
    • Marketing@BrainSINS But...
    • Marketing@BrainSINS Actually José Carlos Cortizo (CMO)Estela Gil Berlinches (Online Marketing) Lydia Natour (Community Manager)
    • Full Stack Marketer• Startups need marketers that not being experts at everything, have enough exposure to all levels of the marketing stack• To know where to spend time, money and/ or resources to maximize ROI
    • Full Stack Marketer• One day you’ll be writing a post, and sending to your social channels• Another day you’ll be designing a banner• You’ll be organizing events, or even pitching sales• Or creating 10 variations for a Google Adwords campaign