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Pillars of brand marketing

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  • 1. Pillars of Brand Marketing
  • 2. Welcome to My World
  • 3. In the beginning…
  • 4.
  • 5.
  • 6.
  • 7. “God is in the details”
    – Mies van der Rohe
  • 8. “You make the promise. You keep the promise.”
    – Steve Wynn
  • 9. Sometimes, you sweat the details.
  • 10.
  • 11.
  • 12. Presentation IS everything!
  • 13. 5 Pillars for Building Brand Loyalty and Retention
  • 14. Jules Rules
  • 15. 5 PILLARS
    FOR BUILDING BRAND LOYALTY AND RETENTION
    3
    1
    2
    4
    5
  • 16. 5 PILLARS
    FOR BUILDING BRAND LOYALTY AND RETENTION
    1
    3
    2
    4
    5
    1
  • 17. JULES RULES
    1
    Know Your Audience
    EXAMPLE
    The Casino Gamer
  • 18. Sin City
  • 19.
  • 20. THEO
    BOOMER THEO
    PATRONS
    Most Casinos in America
  • 21. KABOOM!
  • 22. 5 PILLARS
    FOR BUILDING BRAND LOYALTY AND RETENTION
    1
    2
    3
    4
    5
    1
    2
  • 23. JULES RULES
    2
    Brand Loyalty is Built
    From the Bottom Up
    The Iceberg
  • 24. NAME
    LOGO
    BRAND IDENTITY
    PACKAGING
    PRODUCTS AND SERVICES
    The Visual Brand...
    ANATOMY OF A BRAND
  • 25. NAME
    LOGO
    BRAND IDENTITY
    PACKAGING
    PRODUCTS AND SERVICES
    The Visual Brand...
    BRAND VALUES
    MANAGEMENT STRUCTURE
    INVESTOR RELATIONS
    MARKETING STRATEGY
    CUSTOMER RELATIONS
    LOYALTY CLUB PROGRAM
    KNOWLEDGE MANAGEMENT
    DATABASE / CRM MANAGEMENT
    TECHNOLOGY / TRACKING
    RESEARCH
    GUEST SATISFACTION SURVEYS
    PLAYER DEVELOPMENT PROGRAMS
    DISTRIBUTION
    The Experiential Brand. . .
    STAFF MOTIVATION
    RECRUITMENT PROGRAMS
    STAFF OPNION SURVEYS 360
    HUMAN RESOURCES
    BOH ENVIRONMENTS
  • 26. 5 PILLARS
    FOR BUILDING BRAND LOYALTY AND RETENTION
    1
    2
    3
    4
    5
    1
    2
  • 27. JULES RULES
    3
    You Must Operationalize the Brand
    EXAMPLE
    Apple
  • 28.
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  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
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  • 40.
  • 41.
  • 42.
  • 43. 5 PILLARS
    FOR BUILDING BRAND LOYALTY AND RETENTION
    1
    4
    2
    3
    5
    1
    2
  • 44. JULES RULES
    4
    True “Brand” Programs Share DNA
    EXAMPLE
    Lady Luck Casino
  • 45.
  • 46. NAME
    LOGO
    BRAND IDENTITY
    PACKAGING
    BRAND IDENTIFIERS
    Visual Brand...
    IOC MANAGEMENT/PROGRAMS
    MANAGEMENT STRUCTURE
    INVESTOR RELATIONS
    FREE CASH FLOW
    SEE. SAY. SMILE.
    CLEAN SAFE FRIENDLY FUN
    ENTERTAINMENT
    MARKETING PROGRAMS
    LOYALTY CLUB PROGRAM
    DATABASE / CRM MANAGEMENT
    TECHNOLOGY / TRACKING
    PLAYER DEVELOPMENT PROGRAMS
    MARKETING BY SEGMENT
    STRATEGIC COMMUNICATION
    RESEARCH
    BOH INITIATIVES
    Experiential Brand...
    EASY
    Promotions
    Service
    Technology
    Parking
    Hotel Check-in
    VALUE
    Food
    Offers/Club
    Hotel
    Games
    FUN
    Celebratory Atmosphere
    Entertainment
    Employee Interaction
    Games
    Visual Surroundings
    COMFORTABLE
    Gaming Floor
    Hotel
    Food
    Environment/Decor
    Employee Interaction
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. 5 PILLARS
    FOR BUILDING BRAND LOYALTY AND RETENTION
    1
    4
    2
    3
    5
    1
    2
  • 58. JULES RULES
    5
    Make Your Brand Iconic
    EXAMPLE
    Absolut Vodka
  • 59.
  • 60.
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  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71. “Jules Rules”for Building Brand Loyalty and Retention
    RECAP
    • Know Your Customer
    • 72. Brand Loyalty Is Built From The Bottom Up
    • 73. Operationalize Your Brand
    • 74. True “Brand” Programs Share Brand DNA
    • 75. Make Your Brand Iconic
  • jccarcamo616@gmail.com
    @jccarcamo
    Juliacarcamo.wordpress.com
    linkedin.com/in/juliacarcamo

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