Building Brand Loyalty Through Advertising

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Presented at the 2013 Casino Marketing Conference

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Building Brand Loyalty Through Advertising

  1. 1. Building Brand Loyalty Through Advertising @jccarcamo
  2. 2. 5 PILLARS FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING 1 2 3 4 5 @jccarcamo
  3. 3. 5 PILLARS FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING 1 2 3 4 51 @jccarcamo
  4. 4. Know Your Audience EXAMPLE The Casino Gamer 1 @jccarcamo
  5. 5. Welcome to Las Vegas @jccarcamo
  6. 6. @jccarcamo
  7. 7. Most Casinos in America THEO BOOMER THEO PATRONS @jccarcamo
  8. 8. @jccarcamo
  9. 9. 5 PILLARS 1 2 3 4 51 2 FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING @jccarcamo
  10. 10. Know Where They Get their Information Media 2 @jccarcamo
  11. 11. Over time, casino customers have increased their preference to receive information via digital channels. However, traditional media has maintained a strong rating…and grown. 0% 10% 20% 30% 40% 50% 60% Media Preferences (Top Box) 2012 2011 2010 @jccarcamo
  12. 12. 5 PILLARS 1 2 4 51 2 3 FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING @jccarcamo
  13. 13. Make Your Creative Fit the Medium3 Understand the Media and What Works Where @jccarcamo
  14. 14. 5 PILLARS 1 2 51 2 3 4 FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING @jccarcamo
  15. 15. Consistency. Consistency. Consistency. Establish Brand Standards ….and share them with everyone in the organization. 4 @jccarcamo
  16. 16. Brand books tell the story and explain utilization. @jccarcamo
  17. 17. @jccarcamo
  18. 18. @jccarcamo
  19. 19. @jccarcamo
  20. 20. @jccarcamo
  21. 21. @jccarcamo
  22. 22. @jccarcamo
  23. 23. Graphic standards describe the road you’re taking. @jccarcamo
  24. 24. @jccarcamo
  25. 25. And the forks in the road to be avoided @jccarcamo
  26. 26. @jccarcamo
  27. 27. @jccarcamo
  28. 28. @jccarcamo
  29. 29. @jccarcamo
  30. 30. 5 PILLARS 1 21 2 3 4 5 FOR BUILDING BRAND LOYALTY THROUGH ADVERTISING @jccarcamo
  31. 31. Measure and Adjust5 Look At Your Data - Where is your business coming from? - Where could you be “fishing”? @jccarcamo
  32. 32. Building Brand Loyalty Through Advertising • Know Your Customer • Know Where They Get their Information (and what influences them) • Make Your Creative Fit the Medium • Make it Consistent • Measure and Adjust @jccarcamo
  33. 33. THANK YOU @jccarcamo

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