EMPLOYEE ENGAGEMENT PLUGGING  EMPLOYEES INTO THE  BRAND CULTURE
RETHINK & REFOCUS Now is the time to
EMPLOYEE ENGAGEMENT How we define
E MPLOYEE  E NGAGEMENT within our culture
EE  depends on the organization and how you define it.  To some organizations it relates to job satisfaction which really ...
THE BRAND We need to get employees plugged into  Source: Blessing White Survey on Employee Engagement and Gallup Poll Rese...
THE CULTURE We need to get employees plugged into  Source: Blessing White Survey on Employee Engagement and Gallup Poll Re...
WORK Brand culture directly impacts an organization ’ s…
ENVIRONMENT Brand culture directly impacts an organization ’ s…
OUTPUT Brand culture directly impacts an organization ’ s…
THE PEOPLE The basic resource in any company is
NO CULTURE Without the people there is
BRAND CULTURE Engaged employees make for a better
According to Gallup… BUT
70% of all employees
NOT are actively engaged
$ 350 BILLION every single year which costs companies on average about
CULTURE? What is our
OUR PEOPLE With service brands like ours are the face of our brand
CREATE A STRONG Customer service is a clear opportunity to one-on-one brand experience for our guests
BRAND EXPERIENCE This guest service is directly tied to the  by one or two people who represent the brand
FOR OUR GUESTS And deliver the brand ’s promised value that keep them engaged in the brand
OUR PEOPLE CREATE A STRONG BRAND EXPERIENCE FOR OUR GUESTS
SUPERSTARS! In fact, they are…
See Superstar Video
WE HAVE THE PROOF And we know it…
OUR BRAND CULTURE We must continue to foster
 
 
BRAND EVANGELISTS We need to engage our employees as
OUR BRAND PROMISE Let them be heard by delivering
ON-DEMAND CULTURE We have become an
EXPAND THE BRAND Offer them the resources in order to
 
 
Regular CEO-led meetings for all office & distribution centers AE Life – Intranet & quarterly e-magazine Regional store ma...
 
Fun…REALLY FUN work environment All employees can be the voice of the company When the economy meant cutbacks, everyone pa...
 
Nuts about Southwest – employee blog featuring Brief articles/photos/videos by people throughout the company Feature a “St...
 
TO CREATE BRAND CHAMPIONS? How do we leverage our engaged employees
www.twitter.com/jccarcamo www.linkedin.com/juliacarcamo www.juliacarcamo.wordpress.com [email_address] +Julia Carcamo or h...
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Building Brand Champions

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There is a moments each day for every business where employees can make or break how a customer will feel about that business. Creating brand champions is about leveraging employees to make those connections positive each and every time.

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Building Brand Champions

  1. 1. EMPLOYEE ENGAGEMENT PLUGGING EMPLOYEES INTO THE BRAND CULTURE
  2. 2. RETHINK & REFOCUS Now is the time to
  3. 3. EMPLOYEE ENGAGEMENT How we define
  4. 4. E MPLOYEE E NGAGEMENT within our culture
  5. 5. EE depends on the organization and how you define it. To some organizations it relates to job satisfaction which really just reflects a transactional relationship and is only as good as your last bonus or perk. In the most successful companies EE is a result of the brand culture.
  6. 6. THE BRAND We need to get employees plugged into Source: Blessing White Survey on Employee Engagement and Gallup Poll Research | ©2011 STAR GROUP/M7M
  7. 7. THE CULTURE We need to get employees plugged into Source: Blessing White Survey on Employee Engagement and Gallup Poll Research | ©2011 STAR GROUP/M7M
  8. 8. WORK Brand culture directly impacts an organization ’ s…
  9. 9. ENVIRONMENT Brand culture directly impacts an organization ’ s…
  10. 10. OUTPUT Brand culture directly impacts an organization ’ s…
  11. 11. THE PEOPLE The basic resource in any company is
  12. 12. NO CULTURE Without the people there is
  13. 13. BRAND CULTURE Engaged employees make for a better
  14. 14. According to Gallup… BUT
  15. 15. 70% of all employees
  16. 16. NOT are actively engaged
  17. 17. $ 350 BILLION every single year which costs companies on average about
  18. 18. CULTURE? What is our
  19. 19. OUR PEOPLE With service brands like ours are the face of our brand
  20. 20. CREATE A STRONG Customer service is a clear opportunity to one-on-one brand experience for our guests
  21. 21. BRAND EXPERIENCE This guest service is directly tied to the by one or two people who represent the brand
  22. 22. FOR OUR GUESTS And deliver the brand ’s promised value that keep them engaged in the brand
  23. 23. OUR PEOPLE CREATE A STRONG BRAND EXPERIENCE FOR OUR GUESTS
  24. 24. SUPERSTARS! In fact, they are…
  25. 25. See Superstar Video
  26. 26. WE HAVE THE PROOF And we know it…
  27. 27. OUR BRAND CULTURE We must continue to foster
  28. 30. BRAND EVANGELISTS We need to engage our employees as
  29. 31. OUR BRAND PROMISE Let them be heard by delivering
  30. 32. ON-DEMAND CULTURE We have become an
  31. 33. EXPAND THE BRAND Offer them the resources in order to
  32. 36. Regular CEO-led meetings for all office & distribution centers AE Life – Intranet & quarterly e-magazine Regional store management meetings followed by “ Take it Back” meetings at the store level Customer First Communication Center provides for personalized goal setting, Promotional news and new product knowledge
  33. 38. Fun…REALLY FUN work environment All employees can be the voice of the company When the economy meant cutbacks, everyone participated In making the tough decisions Be a little weird.
  34. 40. Nuts about Southwest – employee blog featuring Brief articles/photos/videos by people throughout the company Feature a “Star of the Month” on the careers page Careers page also features quotes from employees and Day in the life of…video
  35. 42. TO CREATE BRAND CHAMPIONS? How do we leverage our engaged employees
  36. 43. www.twitter.com/jccarcamo www.linkedin.com/juliacarcamo www.juliacarcamo.wordpress.com [email_address] +Julia Carcamo or http://gplus.to/juliacarcamo
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