Sdpp tfor vc


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Sdpp tfor vc

  1. 1. A Strategic Look Ahead<br />Video Conference<br />April, 2010<br />
  2. 2. Basic Assumptions<br />The Jewish community “bubble” has popped-we will not return to “the way it was”<br />The Federation model needs radical change-allocations have shifted dramatically<br />Rules of engagement need to be rethought and rewritten<br />Collaboration is critical<br />Crucial to be able to articulate clearly what JCCs do and stand for<br />
  3. 3. Basic Assumptions<br />Constituency is pulling us in two seemingly contrasting directions simultaneously:<br />Expressed desire for increased Jewish engagement<br />Increasing non-Jewish membership-need for an ever-stronger demonstration of our commitment to mission<br />
  4. 4. Moving from Fitness to Wellness<br />Position JCCs as wellness provider for the community-unique niche-distinguish from competitors<br />Holistic model crossing all departments<br />JCCs without fitness centers can become wellness providers<br />
  5. 5. Moving from Fitness to Wellness<br />Model will include:<br />Physical Fitness<br />Social action/service learning<br />Arts and culture<br />Adult learning<br />Spirituality<br />
  6. 6. Executive Succession<br />Identify and nurture “stars” below AD level and track them<br />Re-establish EDTP as an ongoing program<br />Continue recruiting from non-traditional sources<br />Create a training program for all newly-placed first time executives<br />Benchmark exemplary JCC practices in succession planning<br />
  7. 7. Engaging the Next Generation in Leadership<br />Average age of our boards does not reflect young, creative, entreprenurial leaders<br />60% of execs have positive feelings about their efforts to engage younger leaders, yet few examples of exemplary programs, initiatives<br />
  8. 8. The Problem<br />Old Covenant is in Collapse<br />State-building<br />Community-building<br />Partnership & Mutuality<br />Blood for money <br />Rich uncle–poor nephew<br />Prosperous Israel <br />Old Boys Network<br />Direct relationships<br />Lifecycle of movement<br />Aliyah / Yerida<br />Negation of Diaspora<br />Vibrant Diaspora is imperative <br />New Zionism: Nationalism + Peoplehood <br />Classical Z’ism: Nat’lism<br />Old Covenant<br />Diverging Reality<br />
  9. 9. Five Pillars of the New Covenant<br />People’s Structure: Network of Prosperous & Resilient Communities<br />People’s State: Balancing security, demo, Jewishness & prosperity<br />People’s Language: Hebrew<br />People’s Mission:Tikkun Olam<br />People’s Heritage:Preserve, Develop, Communicate texts, ethics, culture, art, etc… <br />New Zionism<br />
  10. 10. A new vision for JCC Day Camping<br />Building the brand identity for JCC Day camps<br />Identify and reinforce exemplary practices in program, facility, operations<br />High level training for day camp directors and key staff<br />Intensive study of JCC day camps in 2010 (parallels Limmud by the Lake )<br />
  11. 11. Accomplish this within a context of:<br />Learning from and appealing to a generation of self-empowered Jews in their 20s and 30s<br />While engaging a professional, healthy generation of “baby boomers” seeking meaning and engagement<br />Influencing and shaping community by leveraging our unique assets along with those of appropriate partners<br />
  12. 12. Moving the conversation back to mission<br />Conversation has shifted towards the “business” side of things<br />Need to get back to mission-to what distinguishes us Jewishly<br />Articulate and actualize what is unique about us as a Jewish institution and a caring community <br />
  13. 13. Some questions to consider:<br />How can we articulate clearly and succinctly the specific contribution that the JCC makes to the fabric of Jewish life-leaving little question?<br />How do we speak openly about non-Jewish membership and what it means in terms of Jewish strategy and positioning?<br />Do our boards “talk Jewish” in a comfortable and “essential” way?<br />
  14. 14. Some questions to consider:<br />What happened to all the Jewish educators? How has their disappearance changed us? <br />Is it time to (again) raise the priority that we gave to Jewish education and Jewish educational leadership for execs?<br />How is “Jewish” good for the bottom line?<br />
  15. 15. Some questions to consider<br />Is it time to step out of the box and change the Jewish rules of engagement in terms of who offers what opportunities for Jewish involvement and experience<br />The ultimate question: What kind of Jewish lives do people want to lead and how are we making it possible for them to do so?<br />
  16. 16. Diaspora Jews are the poorer for not having a well-defined, elevating mission to inspire us. Once the economic downturn is behind us, the goal of formulating a new and compelling mission for our Jewish community needs to be high on our collective agenda. <br />Jonathan D Sarna<br />
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  18. 18. For today’s conversation:<br />Do these directions resonate with you?<br />How do we answer the key “mission question” about how JCCs make it possible for people to lead the Jewish lives they want to lead?<br />Can we keep the conversation focused on the “WHY” in order to get to the “HOW?”…<br />