Second Life and Social Media: Networking Gold Mine or Time Sink? Jean-Claude Bradley E-Learning Coordinator College of Arts and Sciences Associate Professor of Chemistry Drexel University Aug 18, 2008 American Chemical Society

ACS Member Network

Success Story #1 : Bora Zivkovic and PLoS ONE http://scienceblogs.com/clock/2007/04/i_want_this_job.php

Success Story #2 : Deepak Singh and Amazon Web Services http://mndoci.com/blog/

Success Story #3 : Beth Ritter-Guth aka Desideria Stockton and the Hotchkiss School http://bethssecondlife.blogspot.com/

Open Primary Research in Drug Design using Web2.0 tools (blogs, wikis, Second Life, mailing lists) Docking Synthesis Testing Rajarshi Guha Indiana U JC Bradley Drexel U Phil Rosenthal UCSF (malaria) Dan Zaharevitz NCI (tumors) Tsu-Soo Tan Nanyang Inst.

Open Notebook Science: Where’s the Beef?

Link to Lab Notebook Page in Wiki

Link to Raw Data with JSpecView (data in JCAMP-DX format) (by Robert Lancashire)

How are people finding our experiments? NMR in TFA Phenylacetaldehyde c4h6o2 nmr methylene chloride/methanol h'nmr of benzophenone sulfuric acid pka tertbutylamine tosyl isocyanide amino furan dichloromethane polar? Reaction between Benzaldehyde and NaBH4 phosphoric acid pka veratraldehyde wiki kinetics boc deprotection Rf value in polar solvent why glycerol is immiscible with ether side reaction of imines 5.8 ppm nmr nmr cdcl3 chloroform side reaction diasterotopic wiki adding anhydrous MgSO4 to the dichlormethane ether extraction hnmr doublet of doublet Boc-protected NMR chromatotron recipe triplet cdcl3 "13c nmr" Specific Compounds Experimental Conditions

How are people finding UsefulChem? free downloading chemistry video organic chemistry project + high school how to make poster in second life organic chem. quiz 3d periodic tables animation protein docking docking animation why are acid-base reactions exothermic? lysosomal targets protease and malaria cheminformatics project proposal automated reactions malaria review project synthesis CHEMISTRY WEB 2.0 projects on QSAR & drug design chemistry experiment results database Educational Big Picture

A Search Finds a Student’s Experiment

http://usefulchem.wikispaces.com/SO+Research+Report

YouTube for demonstrating experimental set-up

Older Males Prefer Organic Chemistry!

What kind of people does one find in Second Life? Kate Sellar Finola Graves (ACS) Sandy Adam Georgianna Blackburn (Aldrich) Andrew Lang Hiro Sheridan (Oral Roberts U) ME! Jean-Claude Bradley Horace Moody (Drexel U)

Quiz Obelisks in Second Life (Eloise Pasteur)

Student Created Exhibits on ACS Island

Student Assignments in Second Life

Flying Around on a Molecule

Imine Formation Mechanism: talk to the molecules!

Interacting with NMR spectra (JCAMP-DX)

Talk to the spectrum: zoom 2.1-2.3 (Andy Lang)

Docking Demonstration on Drexel Island

Faculty “Offices” on Drexel Island

Bradley Lab on Drexel Island

Posters on Second Nature – with Bells

Conferences on Second Nature

ACS Island Kate Sellar (Finola Graves) - ACS April Orr (Lirpa Dagger) - ACS Jean-Claude Bradley (Horace Moody) - Drexel Andrew Lang (Hiro Sheridan) – Oral Roberts

Virtual Poster Area

Nanotubes and Felicene

Chemical Landmarks Museum (Sponsored by Sigma-Aldrich & CHF)

Chemical Landmarks Museum – HIV Exhibit

Resident Chemist Program: Hinestroza Lab

Rosania Lab

Amino World (Joan Slonczewski)

Sigma-Aldrich Chemistry Island

Networking on Steroids: FriendFeed

Conclusions Second Life is just a communication vehicle with a critical number of users Focus on content not the platform Engage the community In a Science2.0 world redundancy is king Panel and Contributors Andrew Lang (Oral Roberts U) April Orr (ACS) Sandy Adam (Sigma Aldrich) Kate Sellar (ACS)

Second Life is just a communication vehicle with a critical number of users

Focus on content not the platform

Engage the community

In a Science2.0 world redundancy is king