Resourceful
Storytelling
Creative Collaborative Conference
3.24.14 - J.C. Bouvier - @IFAWMEO - @JCBOUVIER
The $20,000,000 Selfie• Source: WSJ - 3.4.14
“…wasn’t
entirely
unplanned”
• Samsung ads ran all night
• Ellen uses an iPhone (Slate
3.4.14)
• Bradley took the picture
...
Poor Liza
That’s her arm on Kevin Spacey’s back…
Despite the facts…
Resourceful marketers told a story…
Back to reality…
That’s great, J.C., I don’t have $20,000,000…
My world…
I own most of the real-estate below the fold…
Resources
from all over
the world…
• Raw pictures taken in
Indonesia by both teams
• Work documented by
partner/us on the ...
Understand the
game…
• Goal is to IFAW.org
• Shares
• Likes
• Comments
• CTR (Click Through Rate)
• Time on site
• ACTION(...
Questions to ask…
• What story am I already
regularly telling?
• How often am I telling it?
• Can I tell it more visually?...
Where to start?
Originate @Instagram and post to Facebook…include a
link!
Thank you.
Upcoming SlideShare
Loading in …5
×

Resourceful Storytelling - Arts Foundation of Cape Cod - Creative Collaborative Conference - 3.24.14

329 views
262 views

Published on

These are the slides for a brief presentation I'm giving during a panel on managing marketing resources.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
329
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Resourceful Storytelling - Arts Foundation of Cape Cod - Creative Collaborative Conference - 3.24.14

  1. 1. Resourceful Storytelling Creative Collaborative Conference 3.24.14 - J.C. Bouvier - @IFAWMEO - @JCBOUVIER
  2. 2. The $20,000,000 Selfie• Source: WSJ - 3.4.14
  3. 3. “…wasn’t entirely unplanned” • Samsung ads ran all night • Ellen uses an iPhone (Slate 3.4.14) • Bradley took the picture • Tweet = @TheEllenShow! • Most retweeted photo EVER
  4. 4. Poor Liza That’s her arm on Kevin Spacey’s back…
  5. 5. Despite the facts… Resourceful marketers told a story…
  6. 6. Back to reality… That’s great, J.C., I don’t have $20,000,000…
  7. 7. My world… I own most of the real-estate below the fold…
  8. 8. Resources from all over the world… • Raw pictures taken in Indonesia by both teams • Work documented by partner/us on the ground • HQ team edits • HQ team provides photo editorial • HQ Publishes & promotes
  9. 9. Understand the game… • Goal is to IFAW.org • Shares • Likes • Comments • CTR (Click Through Rate) • Time on site • ACTION(s)
  10. 10. Questions to ask… • What story am I already regularly telling? • How often am I telling it? • Can I tell it more visually? • Can I say less more frequently? • What path can supporters, constituents, consumers follow?
  11. 11. Where to start? Originate @Instagram and post to Facebook…include a link!
  12. 12. Thank you.

×