It’s Not Just Social Media Anymore: Staring your own Cyber Revolution Paula Hersey – Penguin Digital J.C. Bouvier - IFAW
 
Rhododendron Revolution?
What’s Social Revolution? <ul><li>Sharing something of meaning with an audience </li></ul>
Story is Still King.
 
 
What’s the Story? <ul><li>Compelling? </li></ul><ul><li>Local? </li></ul><ul><li>VIDEO – Show me don’t tell me </li></ul><...
Social Strategy <ul><li>Listen, Learn, Engage with your audience </li></ul>
Listen.
Listen <ul><li>Not listening = Mistake </li></ul><ul><li>Not just FB & T </li></ul><ul><li>Goals and objectives </li></ul>...
Learning.
Learning <ul><li>Create a simple process </li></ul><ul><li>Gather and articulate learning </li></ul><ul><li>Create best pr...
Engage.
Engage <ul><li>Commit to Social </li></ul><ul><li>Participate in the community you create </li></ul><ul><li>Feedback and g...
Rule of Reciprocity.
Reciprocity <ul><li>Pay it forward </li></ul><ul><li>Participate in the community you create </li></ul><ul><li>Feedback an...
 
 
Tools = Whatever works.
FACEBOOK <ul><li>140 MILLION users </li></ul><ul><li>Get your PAGE today </li></ul><ul><li>/Username </li></ul><ul><li>Ads...
Twitter <ul><li>110 Million Accounts </li></ul><ul><li>Grab your name </li></ul><ul><li>Lurk if you don’t tweet </li></ul>...
Etsy.com <ul><li>100 Million Sellers </li></ul><ul><li>eBay for art & craft </li></ul><ul><li>Growing </li></ul><ul><li>Ea...
Editorial Calendar <ul><li>Be sure to include all channels </li></ul><ul><li>Quality vs. quantity </li></ul><ul><li>Focus ...
Measurement <ul><li>Facebook Insights </li></ul><ul><li>How posts on your page rate </li></ul><ul><li>How users are intera...
Resources.
Resources <ul><li>Mashable.com </li></ul><ul><li>Chris Brogan – Trust Agents </li></ul><ul><li>New Community Rules – Tamar...
 
 
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Arts Foundation of Cape Cod 2011 Creative Collaborative Conference - It Isn't Just Social Media Anymore - Creating Your Own Cyber-Revolution

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This presentation was given by Paula Hersey and J.C. Bouvier at the 2011 Arts Foundation of Cape Cod Creative Collaborative Conference.

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Arts Foundation of Cape Cod 2011 Creative Collaborative Conference - It Isn't Just Social Media Anymore - Creating Your Own Cyber-Revolution

  1. 1. It’s Not Just Social Media Anymore: Staring your own Cyber Revolution Paula Hersey – Penguin Digital J.C. Bouvier - IFAW
  2. 3. Rhododendron Revolution?
  3. 4. What’s Social Revolution? <ul><li>Sharing something of meaning with an audience </li></ul>
  4. 5. Story is Still King.
  5. 8. What’s the Story? <ul><li>Compelling? </li></ul><ul><li>Local? </li></ul><ul><li>VIDEO – Show me don’t tell me </li></ul><ul><li>ACTION – what are you asking folks to do or like? </li></ul>
  6. 9. Social Strategy <ul><li>Listen, Learn, Engage with your audience </li></ul>
  7. 10. Listen.
  8. 11. Listen <ul><li>Not listening = Mistake </li></ul><ul><li>Not just FB & T </li></ul><ul><li>Goals and objectives </li></ul><ul><li>ACTION – what reaches your easy target </li></ul>
  9. 12. Learning.
  10. 13. Learning <ul><li>Create a simple process </li></ul><ul><li>Gather and articulate learning </li></ul><ul><li>Create best practices documents </li></ul><ul><li>Use them! </li></ul>
  11. 14. Engage.
  12. 15. Engage <ul><li>Commit to Social </li></ul><ul><li>Participate in the community you create </li></ul><ul><li>Feedback and genuine info = trust </li></ul>
  13. 16. Rule of Reciprocity.
  14. 17. Reciprocity <ul><li>Pay it forward </li></ul><ul><li>Participate in the community you create </li></ul><ul><li>Feedback and genuine info = trust </li></ul>
  15. 20. Tools = Whatever works.
  16. 21. FACEBOOK <ul><li>140 MILLION users </li></ul><ul><li>Get your PAGE today </li></ul><ul><li>/Username </li></ul><ul><li>Ads are fairly cheap </li></ul><ul><li>Very specific targeting </li></ul>
  17. 22. Twitter <ul><li>110 Million Accounts </li></ul><ul><li>Grab your name </li></ul><ul><li>Lurk if you don’t tweet </li></ul><ul><li>Good for events </li></ul><ul><li>#ArtsFoundation </li></ul><ul><li>Several client tools </li></ul>
  18. 23. Etsy.com <ul><li>100 Million Sellers </li></ul><ul><li>eBay for art & craft </li></ul><ul><li>Growing </li></ul><ul><li>Easy to use </li></ul><ul><li>High style </li></ul><ul><li>Relatively cheap </li></ul>
  19. 24. Editorial Calendar <ul><li>Be sure to include all channels </li></ul><ul><li>Quality vs. quantity </li></ul><ul><li>Focus on audience </li></ul><ul><li>Questions, polls and collaboration </li></ul>
  20. 25. Measurement <ul><li>Facebook Insights </li></ul><ul><li>How posts on your page rate </li></ul><ul><li>How users are interacting </li></ul><ul><li>How many users </li></ul><ul><li>Where they geographically </li></ul>
  21. 26. Resources.
  22. 27. Resources <ul><li>Mashable.com </li></ul><ul><li>Chris Brogan – Trust Agents </li></ul><ul><li>New Community Rules – Tamar Weinberg </li></ul><ul><li>AllFacebook.com </li></ul><ul><li>AllTwitter.com </li></ul><ul><li>Wordpress.com/.org </li></ul>

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