SM Built this network around brand advertisers. So it’s a very brand safe environment. Transparent list No UGC Premium placements: above the fold, standard UAB sizes– SM buys on Upfront basis to safeguard against remnant runs Video Inventory Top tier sites across all vertical categories Sites you might be buying on already Option of opting out of sites Advertisers who appear on premium branded sites are associated with strong, valued brands and in turn, Viewers perceive ads as having greater value Again, Full disclosure of site list available upon request
Geo IP based technology Country – DMA – zip code level Target by domain – .edu or .sic
BT observes online consumer behaviors - such as web browsing patterns.
Groups them into interest segments.
Matches ads to interests indicated by recency and frequency of behaviors …anonymously .
A banner ad would only be delivered after a web user had met certain criteria that put him into the predefined "auto shopper" segment. Ads would not necessarily go into automotive content, but in some cases into the least-expensive ad space available.