View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Driving Results Through Thought Leadership & Innovation
Best of Breed Technologies & Methodologies
2008 Evolution to a Full Service Agency
Acquisition of Young Isaac and Jim Hern Productions
Deliver 360° Digital Marketing Solutions
Paid Search Marketing Campaign
Search Engine Optimization
Social Media Marketing
08/27/09 , Page
Campaign Strategy Media Planning Media Buying Trafficking Search Engine Marketing Search Engine Optimization Keyword Development Test & Optimization Bid Management Campaign Management Metrics and Reporting Rich Media Integration Ad Serving Metric & Reporting Digital Ad Production Media / Creative Search Emerging :: Enterprise Products and Services Inventory Marketing Mobile Marketing Pay-Per-Call Social Media Marketing 08/27/09 , Page
BT observes online consumer behaviors - such as web browsing patterns.
Groups them into interest segments.
Matches ads to interests indicated by recency and frequency of behaviors …anonymously .
In-market car or truck shoppers who are looking for specific makes and models. They read reviews, look at pricing & features, and research financing options.
Car hobbyists who read about the latest models, look for car parts and accessories, or have a keen interest in vintage or high performance automobiles.
What is Behavioral Targeting? 08/27/09 , Page
Behavioral Targeting End Result The Right Message to the Right User at the Right Time Behavioral Targeting offers many unique targeting capabilities to find an advertiser’s most valued customers, eliminate waste and improve return on investment. 08/27/09 , Page
When 70% of the U.S. Internet population surfs across Tier 1 ad networks, they share a lot of data. Each one reveals likes, demographics, research and media consumption activities, all in real time. This data is then extrapolated from all this information to infer product interests and purchase intents. Why It Works 08/27/09 , Page
Demographics (Registration) Interests (Declared) Behavior (Clickstream) Interests (Inferred) Shopping (Research/Transactions) Search Interests (Keywords) Campaign Response (View/Click) Attitudinal (Survey) Geo-location (IP address, Inferred) Anonymous Data is Used to Pinpoint an Advertiser’s Most Valuable Prospects 08/27/09 , Page
What is it? Our proprietary technology, leveraging artificial intelligence to discover deep dynamic content on your website. Inventory Marketing™ 08/27/09 , Page