I’M LOVING IT MY WAY
   McDonald’s and Burger King
MCDONALD’S


First Store: 1948
Franchise Agreement singed: 1954
500 Restraunts by 1970
Number 1 competitor...
BURGER KING


First Store: 1954
First Franchise: 1959
274 Stores in 1967
First fast food to offer
dining room.
LOGISITICS

Both Utilize 3PL Provider
Lease custom painted trailers for ‘rolling
billboards’
Divided by regions
1 3PL for ...
ORGANIZATION

Same Structure
Individual Restraunt Owners
 Can own multiple restraunts
Regional Franchise Offices
   Grouped...
Top down corporate structure.
 Everyone adjusts to corporates demands.
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Itecslideshow

  1. 1. I’M LOVING IT MY WAY McDonald’s and Burger King
  2. 2. MCDONALD’S First Store: 1948 Franchise Agreement singed: 1954 500 Restraunts by 1970 Number 1 competitor...
  3. 3. BURGER KING First Store: 1954 First Franchise: 1959 274 Stores in 1967 First fast food to offer dining room.
  4. 4. LOGISITICS Both Utilize 3PL Provider Lease custom painted trailers for ‘rolling billboards’ Divided by regions 1 3PL for Dry Goods 2nd 3PL for Frozen Goods
  5. 5. ORGANIZATION Same Structure Individual Restraunt Owners Can own multiple restraunts Regional Franchise Offices Grouped by market
  6. 6. Top down corporate structure. Everyone adjusts to corporates demands.
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