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1st Draft ITEC SS
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1st Draft ITEC SS

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  • 1. I’m Loving It My Way McDonald’s and Burger King
  • 2. McDonald’s • First Store: 1948 • Franchise Agreement singed: 1954 • 500 Restraunts by 1970 • Number 1 competitor...
  • 3. Burger King • First Store: 1954 • First Franchise: 1959 • 274 Stores in 1967
  • 4. Logisitics • Both Utilize 3PL Provider • Lease custom painted trailers for ‘rolling billboards’ • Divided by regions • 1 3PL for Dry Goods • 2nd 3PL for Frozen Goods