Why CIOs Must Embrace Social Media

612 views
551 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
612
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why CIOs Must Embrace Social Media

  1. 1. Social Media. Why CIO’s (and other CxO’s) must learn to deal with it. CIO Forum 7 December 2009 jo@caudron.com vrijdag 11 december 2009 1
  2. 2. About Dear Media vrijdag 11 december 2009 2
  3. 3. About Dear Media Digital Strategy & Innovation for: vrijdag 11 december 2009 3
  4. 4. About Dear Media • Dear Media is a consulting company delivering a range of services for a world of new digital media: • strategy development • creation of creative (business) concepts • RFP/RFQ preparation and guidance • vendor selection • setting-up and management of (internal) teams for new (social) services • short or long-term program management  • workshops, presentations, ... • Our mission is to help you • find a new balance between the certainties of your traditional business • and the opportunities of innovation in media. vrijdag 11 december 2009 4
  5. 5. About me... • Founding Partner of Dear Media • Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Not a Digital Native Not a Digital Immigrant, but a Digital Architect • http://jocaudron.me (for the personal stuff) • http://www.linkedin.com/in/jocaudron (for the boring stuff) • www.twitter.com/jcaudron (to get in my stream) • http://www.facebook.com/jocaudron (we might even become friends ;-) • Become fan of Dear Media on www.facebook.com/ dearmedia and get the daily social media news in your stream picture: (c) Pieter Baert vrijdag 11 december 2009 5
  6. 6. Introduction vrijdag 11 december 2009 6
  7. 7. To get this started... • Who is using? • Who has? • Twitter • a Blackberry • Facebook, Netlog, ... • an iPhone (2G, 3G, 3Gs) • LinkedIn, Plaxo • an Android • Email • a Nokia, Samsung, Sony Ericsson, ... • Google Wave • LBS • Augmented Reality vrijdag 11 december 2009 7
  8. 8. What’s your primary news source? • Radio • Newspaper • TV • Online newspaper • Magazines • Mine is ... vrijdag 11 december 2009 8
  9. 9. And... vrijdag 11 december 2009 9
  10. 10. We are living in a digital, social and mobile world. vrijdag 11 december 2009 10
  11. 11. The Internet Today... Worldwide: 6.7bio people 1.7bio are on the internet that’s like 25% For Belgium: 10.4mio people 7mio are on the internet that’s 67,3% vrijdag 11 december 2009 11
  12. 12. Social is Huge November 2009: Facebook has 350.000.000 members (and is making profit) vrijdag 11 december 2009 12
  13. 13. Social is Huge TODAY: 2.9Mio in Belgium +300.000 users in Belgium from September ’09 to November ’09! -> 28% of the population. 150.000 people on Twitter vrijdag 11 december 2009 13
  14. 14. Mobile is even bigger nes. obile p ho n m so ld billio were 4.1 bi llion n e! os t 1 r alo Alm las t yea o ver the vrijdag 11 december 2009 14
  15. 15. The future is social! vrijdag 11 december 2009 15
  16. 16. Media 1.0 vrijdag 11 december 2009 16
  17. 17. SOCIAL OBJECT The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 vrijdag 11 december 2009 17
  18. 18. vrijdag 11 december 2009 18
  19. 19. “Get Into The Stream” (freely after Madonna) vrijdag 11 december 2009 19
  20. 20. the dynamics of social Social Objects: content, media, services, ... media Text, Pictures,Video, Blogs, Twitter Tweets, Live feeds, Geo-data, applications, ... BOTTOM-UP (User-generated) Beehive TOP-DOWN (central ownership) Social Features Rating Tagging Sharing (STAF, STAN) Commenting Grouping Social Bookmarking Aggretation ... Youtube, FlickR, ... Flower Syndication Twitter, Facebook, ... vrijdag 11 december 2009 20
  21. 21. Destination Stream vrijdag 11 december 2009 21
  22. 22. Destination versus a Stream versus vrijdag 11 december 2009 22
  23. 23. Destination •The traditional way of thinking •“Come to us, we will show you” •They are in control of: programming, advertising, presentation, comments, ... •They used to be closed and afraid to share ... vrijdag 11 december 2009 23
  24. 24. Stream • The new paradigm: status updates create the “live web” • It comes to you, depending on who/what you want to follow • Driven by Twitter, Facebook, Google Reader, ... • Filtered by yourself, allowing your peers to be your gatekeeper • Open, open, open, ... vrijdag 11 december 2009 24
  25. 25. The power of “The Stream” vrijdag 11 december 2009 25
  26. 26. The power of “The Stream” vrijdag 11 december 2009 26
  27. 27. The power of “The Stream” versus vrijdag 11 december 2009 27
  28. 28. Can you just ignore Social Media? vrijdag 11 december 2009 28
  29. 29. Why are companies NOT using SM? Is this the right way to go? vrijdag 11 december 2009 29
  30. 30. Why are companies NOT using SM? • Lack of information => ignorance • Ignorance => fear • No idea of the current size, growth, impact, potential, value, ... • Decissionmakers are often too old themselves to understand the importance of this rapid change • But they are locking-out reality and the future of online communication! vrijdag 11 december 2009 30
  31. 31. Why Allow Social Media? • Social Media are changing the way we • live • work • get informed • ... • Do you want to deprive your staff access to phone, internet or mail? • If not: • why limit access to a highly efficient and powerful source of communication and information? • why push your staff into “stealth mode”. They will do it anyway! vrijdag 11 december 2009 31
  32. 32. Why Allow Social Media? • Because you simply can not switch it off! • Remember Iran? • Primary access to social sites in the very near future will be via mobile devices (often not part of your infrastructure) • It’s part of people’s lives vrijdag 11 december 2009 32
  33. 33. SHIFT in WORK -> “Weisure” Traditionally off Home off Work vrijdag 11 december 2009 33
  34. 34. SHIFT in WORK -> “Weisure” Today Video Finishing a conference report Checking Reading / email through the the digital emails in handling / .. VPN planning SMS’ing a the traffic collegue jam vrijdag 11 december 2009 34
  35. 35. Why Allow Social Media? • Social Media are a huge opportunity to • market your company, products, services • to attract employees • to tap into an unseen source of information and knowledge • You just have to understand how it works, and how you can use it without disturbing your normal activities vrijdag 11 december 2009 35
  36. 36. Positive actions requires a plan. vrijdag 11 december 2009 36
  37. 37. Creating a “Social Media Plan” 1 Internal Awareness 2 Goal, objectives, strategy 3 Teams 4 Social Networks & Tools 5 Find Internal Ambassadors 6 Social Media Policy 7 Define SM projects 8 Roll-Out SM projects 9 Social Seeding 10 Follow-up, measure 11 Engage vrijdag 11 december 2009 37
  38. 38. Social Media. Why CIO’s (and other CxO’s) must learn to deal with it. CIO Forum 7 December 2009 jo@caudron.com vrijdag 11 december 2009 38

×