• Save

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

The impact of social media on online search EIQD, Brand Plenary Session Austria

on

  • 961 views

Google is a threat for (local) directory services and yellow pages. But is Google by itself threatened by live search and the wisdom of the crowds? This presentation was given to the EIQD at their ...

Google is a threat for (local) directory services and yellow pages. But is Google by itself threatened by live search and the wisdom of the crowds? This presentation was given to the EIQD at their plenary session in Brand, Austria.

Statistics

Views

Total Views
961
Views on SlideShare
919
Embed Views
42

Actions

Likes
1
Downloads
0
Comments
0

3 Embeds 42

http://www.dearmedia.be 32
http://www.linkedin.com 9
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The impact of social media on online search EIQD, Brand Plenary Session Austria The impact of social media on online search EIQD, Brand Plenary Session Austria Presentation Transcript

  • The impact of social media on directory services and online searching EIDQ, Brand Plenary Meeting October, 2009
  • About me... • Jo Caudron, °1968, married to Florence, father of Marilou • Founding Partner of Dear Media, a consulting company specialized in Digital Strategy & Innovation • Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • http://jocaudron.me (for the personal stuff) • http://www.linkedin.com/in/jocaudron (for the boring stuff) • www.twitter.com/jcaudron (to get in my stream) • http://www.facebook.com/jocaudron (we might even become friends ;-) picture: (c) Pieter Baert
  • To get this started... • Who is using? • Who has? • Twitter • a Blackberry • Facebook, Netlog, ... • an iPhone (2G, 3G, 3Gs) • LinkedIn, Plaxo • an Android • Email • a Nokia, Samsung, Sony Ericsson, ... • Google Wave • LBS • Augmented Reality
  • We are living in a digital, social and mobile world
  • Digital Worldwide: 6.7bio people 1.7bio are on the internet that’s like 25%
  • Social
  • Social September 2009: Facebook has 300.000.000 members (and is making profit)
  • Mobile nes. obil e pho ld over ion m n were so 1 bill billio 4. Alm ost 1 r alone! he la st yea t
  • Google versus IYP
  • • Google versus IYP • Initially Google was strong in: • finding sites • finding brands • finding content • But not strong in finding the nearest plumber, barber, coffee shop or book (at least not outside the US)
  • Google Maps initially was about finding my way to Brand and watching dogs doing funny stuff in street view.
  • Next they started adding location based LOCAL search to it. And that was when it started to become funky. And as plumbers, barbers and coffee shops are all having their websites by now (or at least an entry in Google Maps) it is really becoming a relevant sexy and powerful experience.
  • Imagine if all of this would be available on mobile handsets, with real Location Based Services, GPS and door-to-door navigation... Wouldn’t that be a great user experience?
  • Imagine if all of this would be available on mobile handsets, with real Location Based Services, GPS and door-to-door navigation... Wouldn’t that be a great user experience?
  • The real threat for IYP is not just Google, it’s Google Maps, made funky, sexy, relevant, complete, mobile, location based, Augmented, ... And they know it. “universal search”
  • Google vs The Live Internet
  • Stream Destination versus
  • Destination versus a Stream versus
  • Destination •The traditional way of thinking •“Come to us, we will show you” •They are in control of: programming, advertising, presentation, comments, ... •They used to be closed and afraid to share ...
  • Stream • The new paradigm: status updates create the “live web” • It comes to you, depending on who/ what you want to follow • Driven by Twitter, Facebook, Google Reader, ... • Filtered by yourself, allowing your peers to be your gatekeeper • Open, open, open, ... • The news BEFORE it’s published (and not just the news, but also reviews, fun stuff, comments, ...)
  • The power of “The Stream”
  • The power of “The Stream”
  • The power of “The Stream” versus
  • The power of “The Stream”
  • And if you don’t have a large social network, just burrow other people’s knowledge.
  • And are you?
  • It’s all about a new and relevant user experience
  • A new user experience Mobile app -> LBS wine store Internet of Things: scanning/ tagging product More info, rating, social reviews Tag to my digital assets (I’ll buy later or elsewhere or online)
  • A new user experience Mobile app -> LBS wine store Internet of Things: scanning/ tagging product More info, rating, social reviews Tag to my digital assets (I’ll buy later or elsewhere or online)
  • A new user experience Mobile app -> LBS wine store Internet of Things: scanning/ tagging product More info, rating, social reviews Tag to my digital assets (I’ll buy later or elsewhere or online)
  • A new user experience Mobile app -> LBS wine store Internet of Things: scanning/ tagging product More info, rating, social reviews Tag to my digital assets (I’ll buy later or elsewhere or online)
  • The Future
  • Augmented Reality
  • The impact of social media on directory services and online searching EIDQ, Brand Plenary Meeting October, 2009