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Internet of Things - Why should users care?

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Internet of Things - Why should users care? Internet of Things - Why should users care? Presentation Transcript

  • The Internet of Things Why should you care? Plan C November 4, 2010 jo@dearmedia.be twitter.com/jcaudron zaterdag 6 november 2010 1
  • About us... • Dear Media (consulting Founding Partner of company specialized in media innovation) • Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Not a Digital Native Not a Digital Immigrant, but a Digital Architect • http://jocaudron.me (for the personal stuff) • http://www.linkedin.com/in/jocaudron (for the boring stuff) • www.twitter.com/jcaudron (to get in my stream) • http://www.facebook.com/jocaudron (we might even become friends ;-) • Become fan of Dear Media on www.facebook.com/ dearmedia and get the daily social media news in your Facebook stream picture: (c) Pieter Baert zaterdag 6 november 2010 2
  • The Internet of Things What does it mean? zaterdag 6 november 2010 3
  • The Internet of Things Semantic Web Machine-to-machine Decentralized (machine-driven) Web 3.0 Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority Top-down Centrally owned Consumption-oriented Web 1.0 Static information Interactive Services zaterdag 6 november 2010 4
  • The Internet of Things Semantic Web Machine-to-machine Decentralized (machine-driven) Web 3.0 Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority Top-down Centrally owned Consumption-oriented Web 1.0 Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Open zaterdag 6 november 2010 5
  • The Internet of Things Semantic Web Machine-to-machine Decentralized (machine-driven) Web 3.0 The Internet of Things Artificial Intelligence RFID & tagging Location Based Services Sharing, Tagging, “favoriting” Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Open zaterdag 6 november 2010 6
  • Watch/Tag/Use The Internet of Things Semantic Web Machine-to-machine Decentralized (machine-driven) Web 3.0 The Internet of Things Artificial Intelligence RFID & tagging Ask Location Based Services Sharing, Tagging, “favoriting” Content Curation Bottom-up Decentralized (user-driven) Search The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of Browse Youtube, Flickr, … time, place and authority Blogs Top-down Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Open zaterdag 6 november 2010 7
  • The real meaning of the IoT (for users) Internet + Things It’s just a way to use things (the real world) to connect to the internet (processes, machines, people, networks, ...) It’s the next logical step on the path of digital evolution. Nothing more. Nothing less. zaterdag 6 november 2010 8
  • The Internet of Things In search of a new architecture zaterdag 6 november 2010 9
  • Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 The Internet of Things RFID & tagging Navigation Sharing, Tagging, “favoriting” Location Based Services Content Curation Bottom-up Decentralized (user-driven) Participative X X The Life Web (micro-blogging) Sharing, Tagging, “favoriting”, curation, … Web 2.0 Social Networks (Facebook, …) Dynamic & Rich Experiences Interaction with others X Youtube, Flickr, … Core content Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority & Services Blogs Access control, Top-down authentication, ... Portals Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Open “X = the central owner” zaterdag 6 november 2010 10
  • Semantic Web API’s Machine-to-machine Decentralized (machine-driven) Artificial Intelligence Web 3.0 webservices The Internet of Things RFID & tagging Sharing, Tagging, “favoriting” Navigation Location Based Services Content Curation Bottom-up Decentralized (user-driven) The Life Web (micro-blogging) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Web 2.0 X X Social Networks (Facebook, …) Interaction with others X Youtube, Flickr, … Core content Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority & Services Blogs Access control, Top-down Portals authentication, ... Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Open “X = the central owner” zaterdag 6 november 2010 11
  • Semantic Web Portals are replaced by Machine-to-machine X X information/service “atoms” Decentralized (machine-driven) Web 3.0 floating around in Internet of Things The real and Artificial Intelligence X RFID & tagging X X virtual worlds. Sharing, Tagging, “favoriting” Access to Location Based Services (government) X X services gets 100% syndicated, Content Curation X X X Navigation based on search, Bottom-up Decentralized (user-driven) X The Life Web (micro-blogging) curation, recommendation, Participative X tagging, ... powered by human Sharing, Tagging, “favoriting”, curation, … Web 2.0 X X Social Networks (Facebook, …) and machines. networks Dynamic & Rich Experiences X Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of X Youtube, Flickr, … X time, place and authority X X Blogs Central “authorities” still facilitate authentication, Top-down PortalsX access control, payments, ... Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Open “X = the central owner” zaterdag 6 november 2010 12
  • X navigation Search X owned Navigation & Social Media Exploitation LBS Internet of Things X owned Mixed Business Business Models Models & Monetization & Monetization X Core Assets X Core Assets & Database & Database Traditional Model New Model “X = the central owner” zaterdag 6 november 2010 13
  • The Internet of Things Who owns what? zaterdag 6 november 2010 14
  • Monolithic “walled gardens” (the first gatekeeper) will continue to exist, but they will increasingly be complemented by new ways of granular access to information and services. Our personal network (powered by people & intelligent machines) is becoming the second gatekeeper. Top-down Bottom-up People, (intelligent) machines, ... zaterdag 6 november 2010 15
  • Monolithic “walled gardens” (the first gatekeeper) will continue to exist, but they will increasingly be complemented by new ways of granular access to information and services. Our personal network (powered by people & intelligent machines) is becoming the second gatekeeper. Top-down Bottom-up People, (intelligent) machines, ... zaterdag 6 november 2010 16
  • Semantic Web Portals are replaced by Machine-to-machine X X information/service “atoms” Decentralized (machine-driven) Web 3.0 floating around in Internet of Things The real and Artificial Intelligence X RFID & tagging X X virtual worlds. Sharing, Tagging, “favoriting” Access to Location Based Services (government) X X services gets 100% syndicated, Content Curation X X X Navigation based on search, Bottom-up Decentralized (user-driven) X The Life Web (micro-blogging) curation, recommendation, Participative X tagging, ... powered by human Sharing, Tagging, “favoriting”, curation, … Web 2.0 X X Social Networks (Facebook, …) and machines. networks Dynamic & Rich Experiences X Interaction with others Is there Anything, Anytime, Anyplace (mobile,room forof …): shift X Youtube, Flickr, … X time, place and authority X X grass-root Central “authorities” still Blogs innovators? facilitate authentication, Top-down PortalsX access control, payments, ... Centrally owned Consumption-oriented Web 1.0 Sites Static information Life Event Structure Interactive Services Monolithic Modular Atomic Closed Open “X = the central owner” zaterdag 6 november 2010 17
  • The Internet of Things Why should you care? Plan C November 4, 2010 jo@dearmedia.be twitter.com/jcaudron zaterdag 6 november 2010 18