Internet of Things - Why should users care?

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Internet of Things - Why should users care?

  1. 1. The Internet of Things Why should you care? Plan C November 4, 2010 jo@dearmedia.be twitter.com/jcaudron 1zaterdag 6 november 2010
  2. 2. About us... • Founding Partner of Dear Media (consulting company specialized in media innovation) • Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Not a Digital Native Not a Digital Immigrant, but a Digital Architect • http://jocaudron.me (for the personal stuff) • http://www.linkedin.com/in/jocaudron (for the boring stuff) • www.twitter.com/jcaudron (to get in my stream) • http://www.facebook.com/jocaudron (we might even become friends ;-) • Become fan of Dear Media on www.facebook.com/ dearmedia and get the daily social media news in your Facebook stream picture: (c) Pieter Baert 2zaterdag 6 november 2010
  3. 3. The Internet of Things What does it mean? 3zaterdag 6 november 2010
  4. 4. Web 1.0 Web 2.0 Web 3.0 Top-down Centrally owned Consumption-oriented Static information Interactive Services Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority The Internet of Things Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” 4zaterdag 6 november 2010
  5. 5. Monolithic Modular Atomic Closed Open Web 1.0 Web 2.0 Web 3.0 Life Event Structure Top-down Centrally owned Consumption-oriented Static information Interactive Services Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority The Internet of Things Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” 5zaterdag 6 november 2010
  6. 6. Monolithic Modular Atomic Closed Open Web 1.0 Web 2.0 Web 3.0 Life Event Structure Top-down Centrally owned Consumption-oriented Static information Interactive Services Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority The Internet of Things Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” Sites Portals The Life Web (micro-blogging) Social Networks (Facebook, …) Youtube, Flickr, … Blogs The Internet of Things Content Curation Location Based Services 6zaterdag 6 november 2010
  7. 7. Monolithic Modular Atomic Closed Open Web 1.0 Web 2.0 Web 3.0 Life Event Structure Top-down Centrally owned Consumption-oriented Static information Interactive Services Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority The Internet of Things Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” Sites Portals The Life Web (micro-blogging) Social Networks (Facebook, …) Youtube, Flickr, … Blogs The Internet of Things Content Curation Location Based Services Browse Search Ask Watch/Tag/Use 7zaterdag 6 november 2010
  8. 8. The real meaning of the IoT (for users) Internet Things It’s just a way to use things (the real world) to connect to the internet (processes, machines, people, networks, ...) It’s the next logical step on the path of digital evolution. Nothing more. Nothing less. + 8zaterdag 6 november 2010
  9. 9. The Internet of Things In search of a new architecture 9zaterdag 6 november 2010
  10. 10. Monolithic Modular Atomic Closed Open Web 1.0 Web 2.0 Web 3.0 Life Event Structure Top-down Centrally owned Consumption-oriented Static information Interactive Services Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” Sites Portals The Life Web (micro-blogging) Social Networks (Facebook, …) Youtube, Flickr, … Blogs The Internet of Things Content Curation Location Based ServicesNavigation Access control, authentication, ... Core content & Services X X X “X = the central owner” 10zaterdag 6 november 2010
  11. 11. Monolithic Modular Atomic Closed Open Web 1.0 Web 2.0 Web 3.0 Life Event Structure Top-down Centrally owned Consumption-oriented Static information Interactive Services Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” Sites Portals The Life Web (micro-blogging) Social Networks (Facebook, …) Youtube, Flickr, … Blogs The Internet of Things Content Curation Location Based ServicesNavigation Access control, authentication, ... Core content & Services API’s webservices X X X “X = the central owner” 11zaterdag 6 november 2010
  12. 12. Monolithic Modular Atomic Closed Open Web 1.0 Web 2.0 Web 3.0 Life Event Structure Top-down Centrally owned Consumption-oriented Static information Interactive Services Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” Sites Portals The Life Web (micro-blogging) Social Networks (Facebook, …) Youtube, Flickr, … Blogs The Internet of Things Content Curation Location Based Services Portals are replaced by information/service “atoms” floating around in real and virtual worlds. Access to (government) services gets 100% syndicated, Navigation based on search, recommendation, curation, tagging, ... powered by human networks and machines. Central “authorities” still facilitate authentication, access control, payments, ... XX X X X X X X X XX X X X X X X X X X “X = the central owner” 12zaterdag 6 november 2010
  13. 13. X Core Assets & Database X owned Business Models & Monetization X owned Navigation & Exploitation Traditional Model X Core Assets & Database Mixed Business Models & Monetization X navigation Search Social Media LBS Internet of Things New Model “X = the central owner” 13zaterdag 6 november 2010
  14. 14. The Internet of Things Who owns what? 14zaterdag 6 november 2010
  15. 15. Top-down Bottom-up Monolithic “walled gardens” (the first gatekeeper) will continue to exist, but they will increasingly be complemented by new ways of granular access to information and services. Our personal network (powered by people & intelligent machines) is becoming the second gatekeeper. People, (intelligent) machines, ... 15zaterdag 6 november 2010
  16. 16. Top-down Bottom-up Monolithic “walled gardens” (the first gatekeeper) will continue to exist, but they will increasingly be complemented by new ways of granular access to information and services. Our personal network (powered by people & intelligent machines) is becoming the second gatekeeper. People, (intelligent) machines, ... 16zaterdag 6 november 2010
  17. 17. Monolithic Modular Atomic Closed Open Web 1.0 Web 2.0 Web 3.0 Life Event Structure Top-down Centrally owned Consumption-oriented Static information Interactive Services Bottom-up Decentralized (user-driven) Participative Sharing, Tagging, “favoriting”, curation, … Dynamic & Rich Experiences Interaction with others Anything, Anytime, Anyplace (mobile, …): shift of time, place and authority Semantic Web Machine-to-machine Decentralized (machine-driven) Artificial Intelligence RFID & tagging Sharing, Tagging, “favoriting” Sites Portals The Life Web (micro-blogging) Social Networks (Facebook, …) Youtube, Flickr, … Blogs The Internet of Things Content Curation Location Based Services Portals are replaced by information/service “atoms” floating around in real and virtual worlds. Access to (government) services gets 100% syndicated, Navigation based on search, recommendation, curation, tagging, ... powered by human networks and machines. Central “authorities” still facilitate authentication, access control, payments, ... XX X X X X X X X XX X X X X X X X X X “X = the central owner” Is there room for grass-root innovators? 17zaterdag 6 november 2010
  18. 18. The Internet of Things Why should you care? Plan C November 4, 2010 jo@dearmedia.be twitter.com/jcaudron 18zaterdag 6 november 2010

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