Fixing the media bib wetteren

The media are broken, can we fix them? Bibliotheek Wetteren March 2010 jo@caudron.com woensdag 10 maart 2010 1

woensdag 10 maart 2010 2

About Dear Media woensdag 10 maart 2010 2

About Dear Media Digital Strategy & Innovation for: woensdag 10 maart 2010 3

About me... • Founding Partner of Dear Media • Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Not a Digital Native Not a Digital Immigrant, but a Digital Architect • http://jocaudron.me (for the personal stuff) • http://www.linkedin.com/in/jocaudron (for the boring stuff) • www.twitter.com/jcaudron (to get in my stream) • http://www.facebook.com/jocaudron (we might even become friends ;-) • Become fan of Dear Media on www.facebook.com/ dearmedia and get the daily social media news in your stream picture: (c) Pieter Baert woensdag 10 maart 2010 4

Introduction woensdag 10 maart 2010 5

To get this started... • Who is using? • Who is using? • Twitter • a Blackberry • Facebook, Netlog, ... • an iPhone (2G, 3G, 3Gs) • LinkedIn, Plaxo • a Google Phone • Email • an Android • Google Wave • a Nokia, Samsung, Sony Ericsson, ... • LBS • Augmented Reality woensdag 10 maart 2010 6

What’s your primary news source? • Radio • Newspaper • TV • Online newspaper • Magazines • Mine is ... woensdag 10 maart 2010 7

What’s your primary news source? • Radio • Newspaper • TV • Online newspaper • Magazines • Mine is ... Where is your Twitter Wall? woensdag 10 maart 2010 7

Halle Train Crash February ’10 What was the ﬁrst media-brand that reported on the crash? woensdag 10 maart 2010 8

And... woensdag 10 maart 2010 9

The Perfect Storm woensdag 10 maart 2010 10

Drivers of change Content choice the power of many advertising Clutter Social Media Convenience, Richness & poor Creativity Control woensdag 10 maart 2010 11

Drivers of change Content choice woensdag 10 maart 2010 12

120.000.000 viewers x 6 = 620.000.000 min = 15mio “Prison Break” episodes woensdag 10 maart 2010 13

Youtube TOP 23 most viewed = 10.000.000.000 minutes = 250.000.000 episodes of Prison Break +200.000 new movies are added DAILY Source: http://mediatedcultures.net/ksudigg/?p=163 And this is just Youtube ... woensdag 10 maart 2010 14

Drivers of change advertising Clutter woensdag 10 maart 2010 15

Drivers of change advertising Clutter On average we are exposed to over 3.000 brand impressions each day! woensdag 10 maart 2010 15

Drivers of change poor Creativity interuption marketing, 30”, expandables, splash screens, ... woensdag 10 maart 2010 16

Drivers of change Convenience, Richness & Control woensdag 10 maart 2010 17

Drivers of change Media are losing their traditional “push” power. Convenience, Richness & Control woensdag 10 maart 2010 17

Drivers of change Viewers are taking Media are losing their control, deciding traditional “push” power. what they want to watch, when, and how. Convenience, Richness & Control woensdag 10 maart 2010 17

Drivers of change Viewers are taking Media are losing their control, deciding traditional “push” power. what they want to watch, when, and how. Pull strategy • On demand • Timeshifting • Ad skipping • Online content Convenience, Richness & • Games • User generated content Control • … woensdag 10 maart 2010 17

Drivers of change TIMESHIFTING  Cfr. Tivo, Telenet Flexview, ...  Allowing to skip ads  And users skip ads more then you like  User behavior is shifting towards more control (what, how, when). They are just waiting for DVR’s.  And this can hurt TV business ! Convenience, Richness & Control woensdag 10 maart 2010 18

Drivers of change PLACE SHIFTING Convenience, Richness & Control woensdag 10 maart 2010 19

Drivers of change AUTHORITY SHIFTING the power of many Social Media woensdag 10 maart 2010 20

Drivers of change Fragmentation Content choice the power of many advertising Clutter Social Media Convenience, Richness & poor Creativity Control Irritation Shift of control and ownership woensdag 10 maart 2010 21

Media 1.0 woensdag 10 maart 2010 22

SOCIAL OBJECT The Flower is the (potential) social object The mainstream media are the smell of the ﬂower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 woensdag 10 maart 2010 23

The Flower is the (potential) social object The mainstream media are the smell of the ﬂower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 woensdag 10 maart 2010 23

Examples woensdag 10 maart 2010 24

Social Networks woensdag 10 maart 2010 25

Microblogging sites woensdag 10 maart 2010 26

Blogs woensdag 10 maart 2010 27

Video Platforms woensdag 10 maart 2010 28

Photo Platforms woensdag 10 maart 2010 29

Travel Platforms woensdag 10 maart 2010 30

Price comparison - social shopping woensdag 10 maart 2010 31

Co-creation woensdag 10 maart 2010 32

Collaboration woensdag 10 maart 2010 33

The sky is the limit... woensdag 10 maart 2010 34

Some Numbers woensdag 10 maart 2010 35

February 2010: Facebook has 400.000.000 members (and is making proﬁt) = +700K per day! woensdag 10 maart 2010 36

TODAY: 3Mio in Belgium +300.000 users in Belgium from September ’09 to November ’09! -> 28% of the population. TODAY: 3Mio in Belgium are on Netlog 150.000 people on Twitter (estimated) woensdag 10 maart 2010 37

So, Traditional Media are dead? woensdag 10 maart 2010 42

Are newspapers dead? woensdag 10 maart 2010 44

Traditional media under great pressure woensdag 10 maart 2010 46

Is TV dead? Probably not. woensdag 10 maart 2010 47

iDTV (and advertising) • it’s interactive • iDTV is for most people not really interactive • the “red button” today mainly is an extension of the overall TV-experience • real interactive apps (interactive advertising, gaming, walled garden apps, ...) have limited (no?) success. Only exception is televoting. • Does this have to do with context? • it’s digital • more channels • better quality of sound and image • HD • it’s TV (context!) • apparently the features that are rated as interesting and appealing are extensions of the TV-watching experience. • Interaction is only important when it comes down to “being in control of TV” (EPG, timeshifting => ad avoidance, on demand, ...) woensdag 10 maart 2010 48

The future of TV might not be on TV Lost S05E06 NLSubs Source: Cisco, June 2008 woensdag 10 maart 2010 49

The future of TV might not be on TV woensdag 10 maart 2010 50

Radio must be dead too? Nope, not really. woensdag 10 maart 2010 51

Radio is not dead • Like magazines, radio has characteristics that make it harder to “copy” push out of the market or by-pass • local content: news, services, ... adapted to the hour of the day • trust between “voice” and “listener”: gatekeeper • there is an existing community of listeners and the station (much more than with TV) • radio is no jukebox • Yet, other initiatives are going after the attention of the listener woensdag 10 maart 2010 52

Mobile. Not dead at all. woensdag 10 maart 2010 53

Mobile is the Biggest! p ho nes. mo bile so ld 5 bi llion were bi llion n e! os t 1 r alo Alm las t yea o ve r the woensdag 10 maart 2010 54

Mobile is Finally Here • For 10 years, mobile internet really sucked • One disruptive player (Apple) changed the game entirely with a new mobile paradigm (iPhone) challenging all other mobile hardware/software providers • to create more than just a phone • to raise the level of consumer experience • to create a new eco-system where lot’s off money can be made (content - tools - services) • Soon, 100% of the market will be “iPhonized” woensdag 10 maart 2010 55

And there’s another one... Google must have been thinking: “we can innovate too...” woensdag 10 maart 2010 56

Mobile + social + real-world = future iPhone app -> LBS wine store Internet of Things: scanning/ tagging product More info, rating, social reviews Tag to my digital assets (I’ll buy later or elsewhere or online) woensdag 10 maart 2010 57

Augmented Reality •Do you know what this is? •No? •You are probably using it already ... woensdag 10 maart 2010 61

Augmented Reality Everyone has been using this for years woensdag 10 maart 2010 62

Augmented Reality Some might already take it a next step... woensdag 10 maart 2010 63

Augmented Reality - The Future woensdag 10 maart 2010 64

And it’s just the beginning woensdag 10 maart 2010 65

Can you just ignore Social Media? woensdag 10 maart 2010 69

Why are companies NOT using SM? Is this the right way to go? woensdag 10 maart 2010 70

Why are companies NOT using SM? • Lack of information => ignorance • Ignorance => fear • No idea of the current size, growth, impact, potential, value, ... • Decissionmakers are often too old themselves to understand the importance of this rapid change • But they are locking-out reality and the future of online communication! woensdag 10 maart 2010 71

Why Allow Social Media? • Social Media are changing the way we • live • work • get informed • ... • Do you want to deprive your staff access to phone, internet or mail? • If not: • why limit access to a highly efﬁcient and powerful source of communication and information? • why push your staff into “stealth mode”. They will do it anyway! woensdag 10 maart 2010 72

Why Allow Social Media? • Because you simply can not switch it off! • Remember Iran? • Primary access to social sites in the very near future will be via mobile devices (often not part of your infrastructure) • It’s part of people’s lives woensdag 10 maart 2010 73

SHIFT in WORK -> “Weisure” Traditionally off Home off Work woensdag 10 maart 2010 74

SHIFT in WORK -> “Weisure” Today woensdag 10 maart 2010 75

SHIFT in WORK -> “Weisure” Today Checking the digital planning woensdag 10 maart 2010 75

SHIFT in WORK -> “Weisure” Today Checking the digital planning SMS’ing a collegue woensdag 10 maart 2010 75

SHIFT in WORK -> “Weisure” Today Video conference Checking / email the digital handling / .. planning SMS’ing a collegue woensdag 10 maart 2010 75

SHIFT in WORK -> “Weisure” Today Video conference Checking Reading / email the digital emails in handling / .. planning SMS’ing a the trafﬁc collegue jam woensdag 10 maart 2010 75

SHIFT in WORK -> “Weisure” Today Video Finishing a conference report Checking Reading / email through the the digital emails in handling / .. VPN planning SMS’ing a the trafﬁc collegue jam woensdag 10 maart 2010 75

Why Allow Social Media? • Social Media are a huge opportunity to • market your company, products, services • to attract employees • to tap into an unseen source of information and knowledge • You just have to understand how it works, and how you can use it without disturbing your normal activities woensdag 10 maart 2010 76

The media are broken, can we fix them? Bibliotheek Wetteren March 2010 jo@caudron.com woensdag 10 maart 2010 77

http://biblioplusje.blogspot.com	46
http://www.dailybits.be	26
http://www.slideshare.net	2

Fixing the media bib wetteren

by jcaudron on Mar 10, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 74

Statistics

Fixing the media bib wetteren — Presentation Transcript