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The media are broken,
            can we fix them?
            Bibliotheek Wetteren
            March 2010

            jo...
woensdag 10 maart 2010   2
About Dear Media



woensdag 10 maart 2010                      2
About Dear Media
              Digital Strategy & Innovation for:




woensdag 10 maart 2010                             3
About me...
             •     Founding Partner of Dear Media
             •     Active in interactive since 1993 (Dear Me...
woensdag 10 maart 2010   5
Introduction



woensdag 10 maart 2010                  5
To get this started...
             • Who is using?                • Who is using?
                  • Twitter            ...
What’s your primary news source?
             • Radio
             • Newspaper
             • TV
             • Online new...
What’s your primary news source?
             • Radio
             • Newspaper
             • TV
             • Online new...
What’s your primary news source?
             • Radio
             • Newspaper
             • TV
             • Online new...
Halle Train Crash February ’10
                            What was the first media-brand
                            that ...
And...




woensdag 10 maart 2010   9
The Perfect Storm




woensdag 10 maart 2010          10
Drivers of change

                                             Content choice


                         the power of man...
Drivers of change

                         Content choice




woensdag 10 maart 2010                    12
Drivers of change

                         Content choice




woensdag 10 maart 2010                    12
120.000.000 viewers x 6 = 620.000.000 min = 15mio “Prison Break”
        episodes
woensdag 10 maart 2010                  ...
120.000.000 viewers x 6 = 620.000.000 min = 15mio “Prison Break”
        episodes
woensdag 10 maart 2010                  ...
Youtube TOP 23 most viewed
                         = 10.000.000.000 minutes
                         = 250.000.000 episod...
Drivers of change



                                 advertising Clutter




woensdag 10 maart 2010                      ...
Drivers of change



                                                          advertising Clutter




                On ...
Drivers of change




                                 poor Creativity

                                       interuption...
Drivers of change




                                 poor Creativity

                                       interuption...
Drivers of change




                  Convenience, Richness &
                          Control




woensdag 10 maart 20...
Drivers of change


                                             Media are losing their
                                  ...
Drivers of change


                                                                        Viewers are taking

          ...
Drivers of change


                                                                        Viewers are taking

          ...
Drivers of change
                         TIMESHIFTING


                          Cfr. Tivo, Telenet Flexview, ...

   ...
Drivers of change
                         PLACE SHIFTING




                  Convenience, Richness &
                  ...
Drivers of change

                            AUTHORITY SHIFTING



                         the power of many
          ...
Drivers of change

                            AUTHORITY SHIFTING



                         the power of many
          ...
Drivers of change
                                                      Fragmentation

                                   ...
Media 1.0

woensdag 10 maart 2010               22
SOCIAL OBJECT
                                The Flower is the (potential) social
                                       ...
The Flower is the (potential) social
                                              object

                               ...
Examples




woensdag 10 maart 2010              24
Social Networks




woensdag 10 maart 2010         25
Microblogging sites




woensdag 10 maart 2010             26
Blogs




woensdag 10 maart 2010   27
Video Platforms




woensdag 10 maart 2010         28
Photo Platforms




woensdag 10 maart 2010         29
Travel Platforms




woensdag 10 maart 2010          30
Price comparison - social shopping




woensdag 10 maart 2010                            31
Co-creation




woensdag 10 maart 2010     32
Collaboration




woensdag 10 maart 2010       33
The sky is the limit...
woensdag 10 maart 2010         34
Some Numbers




woensdag 10 maart 2010                  35
woensdag 10 maart 2010   36
February 2010: Facebook has
                         400.000.000 members (and is
                         making profit) = ...
TODAY: 3Mio in Belgium
       +300.000 users in Belgium from
       September ’09 to November ’09! ->
       28% of the po...
woensdag 10 maart 2010   38
woensdag 10 maart 2010   39
woensdag 10 maart 2010   40
woensdag 10 maart 2010   41
So, Traditional Media are dead?




woensdag 10 maart 2010                         42
woensdag 10 maart 2010   43
Are newspapers dead?




woensdag 10 maart 2010                          44
woensdag 10 maart 2010   45
Traditional media under great pressure




woensdag 10 maart 2010                                46
Is TV dead?
                         Probably
                         not.

woensdag 10 maart 2010                 47
iDTV (and advertising)
             •     it’s interactive

                  •      iDTV is for most people not really in...
The future of TV might not be on TV




                                                Lost S05E06 NLSubs
               ...
The future of TV might not be on TV




woensdag 10 maart 2010                             50
Radio must be dead too?
     Nope, not really.




woensdag 10 maart 2010         51
Radio is not dead
             • Like magazines, radio has characteristics that make it harder to
                   “copy...
Mobile.
     Not dead at all.




woensdag 10 maart 2010   53
Mobile is the
             Biggest!


                                   p ho nes.
                          mo  bile     ...
Mobile is Finally Here
             • For 10 years, mobile internet really sucked
             • One disruptive player (Ap...
And there’s another one...
             Google must have been thinking:
             “we can innovate too...”




woensdag...
Mobile + social + real-world = future

                     iPhone app -> LBS wine store

                     Internet of...
Mobile + social + real-world = future

                     iPhone app -> LBS wine store

                     Internet of...
Mobile + social + real-world = future

                     iPhone app -> LBS wine store

                     Internet of...
Mobile + social + real-world = future

                     iPhone app -> LBS wine store

                     Internet of...
Augmented Reality
             •Do you know what this is?
             •No?
             •You are probably using it alread...
Augmented Reality
                                 Everyone has been
                                 using this for years...
Augmented Reality

                                 Some might already take it a
                                 next ste...
Augmented Reality - The Future




woensdag 10 maart 2010                        64
Augmented Reality - The Future




woensdag 10 maart 2010                        64
woensdag 10 maart 2010   65
And it’s just the
                             beginning



woensdag 10 maart 2010                       65
woensdag 10 maart 2010   66
woensdag 10 maart 2010   67
woensdag 10 maart 2010   68
Can you just ignore Social Media?




woensdag 10 maart 2010                    69
Why are companies NOT using SM?




                         Is this the right way to go?


woensdag 10 maart 2010        ...
Why are companies NOT using SM?
              • Lack of information => ignorance
              • Ignorance => fear
       ...
Why Allow Social Media?
             • Social Media are changing the way we
                  • live
                  • w...
Why Allow Social Media?
             • Because you simply can not switch it off!
              • Remember Iran?
          ...
SHIFT in WORK -> “Weisure”

              Traditionally



                         off Home   off Work




woensdag 10 ma...
SHIFT in WORK -> “Weisure”

              Traditionally



                         off Home   off Work




woensdag 10 ma...
SHIFT in WORK -> “Weisure”

              Traditionally



                         off Home   off Work




woensdag 10 ma...
SHIFT in WORK -> “Weisure”

              Today




woensdag 10 maart 2010                    75
SHIFT in WORK -> “Weisure”

              Today

 Checking
the digital
 planning




woensdag 10 maart 2010               ...
SHIFT in WORK -> “Weisure”

              Today

 Checking
the digital
 planning                SMS’ing a
                ...
SHIFT in WORK -> “Weisure”

              Today
                                        Video
                            ...
SHIFT in WORK -> “Weisure”

              Today
                                        Video
                            ...
SHIFT in WORK -> “Weisure”

              Today
                                        Video                     Finishin...
SHIFT in WORK -> “Weisure”

              Today
                                        Video                     Finishin...
SHIFT in WORK -> “Weisure”

              Today
                                        Video                     Finishin...
Why Allow Social Media?
             • Social Media are a huge opportunity to
              • market your company, product...
The media are broken,
            can we fix them?
            Bibliotheek Wetteren
            March 2010

            jo...
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Fixing the media bib wetteren

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Presentation I gave during public session, organized by the Librarby of Wetteren, Belgium.

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Transcript of "Fixing the media bib wetteren"

  1. 1. The media are broken, can we fix them? Bibliotheek Wetteren March 2010 jo@caudron.com woensdag 10 maart 2010 1
  2. 2. woensdag 10 maart 2010 2
  3. 3. About Dear Media woensdag 10 maart 2010 2
  4. 4. About Dear Media Digital Strategy & Innovation for: woensdag 10 maart 2010 3
  5. 5. About me... • Founding Partner of Dear Media • Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) • Not a Digital Native Not a Digital Immigrant, but a Digital Architect • http://jocaudron.me (for the personal stuff) • http://www.linkedin.com/in/jocaudron (for the boring stuff) • www.twitter.com/jcaudron (to get in my stream) • http://www.facebook.com/jocaudron (we might even become friends ;-) • Become fan of Dear Media on www.facebook.com/ dearmedia and get the daily social media news in your stream picture: (c) Pieter Baert woensdag 10 maart 2010 4
  6. 6. woensdag 10 maart 2010 5
  7. 7. Introduction woensdag 10 maart 2010 5
  8. 8. To get this started... • Who is using? • Who is using? • Twitter • a Blackberry • Facebook, Netlog, ... • an iPhone (2G, 3G, 3Gs) • LinkedIn, Plaxo • a Google Phone • Email • an Android • Google Wave • a Nokia, Samsung, Sony Ericsson, ... • LBS • Augmented Reality woensdag 10 maart 2010 6
  9. 9. What’s your primary news source? • Radio • Newspaper • TV • Online newspaper • Magazines • Mine is ... woensdag 10 maart 2010 7
  10. 10. What’s your primary news source? • Radio • Newspaper • TV • Online newspaper • Magazines • Mine is ... woensdag 10 maart 2010 7
  11. 11. What’s your primary news source? • Radio • Newspaper • TV • Online newspaper • Magazines • Mine is ... Where is your Twitter Wall? woensdag 10 maart 2010 7
  12. 12. Halle Train Crash February ’10 What was the first media-brand that reported on the crash? woensdag 10 maart 2010 8
  13. 13. And... woensdag 10 maart 2010 9
  14. 14. The Perfect Storm woensdag 10 maart 2010 10
  15. 15. Drivers of change Content choice the power of many advertising Clutter Social Media Convenience, Richness & poor Creativity Control woensdag 10 maart 2010 11
  16. 16. Drivers of change Content choice woensdag 10 maart 2010 12
  17. 17. Drivers of change Content choice woensdag 10 maart 2010 12
  18. 18. 120.000.000 viewers x 6 = 620.000.000 min = 15mio “Prison Break” episodes woensdag 10 maart 2010 13
  19. 19. 120.000.000 viewers x 6 = 620.000.000 min = 15mio “Prison Break” episodes woensdag 10 maart 2010 13
  20. 20. Youtube TOP 23 most viewed = 10.000.000.000 minutes = 250.000.000 episodes of Prison Break +200.000 new movies are added DAILY Source: http://mediatedcultures.net/ksudigg/?p=163 And this is just Youtube ... woensdag 10 maart 2010 14
  21. 21. Drivers of change advertising Clutter woensdag 10 maart 2010 15
  22. 22. Drivers of change advertising Clutter On average we are exposed to over 3.000 brand impressions each day! woensdag 10 maart 2010 15
  23. 23. Drivers of change poor Creativity interuption marketing, 30”, expandables, splash screens, ... woensdag 10 maart 2010 16
  24. 24. Drivers of change poor Creativity interuption marketing, 30”, expandables, splash screens, ... woensdag 10 maart 2010 16
  25. 25. Drivers of change Convenience, Richness & Control woensdag 10 maart 2010 17
  26. 26. Drivers of change Media are losing their traditional “push” power. Convenience, Richness & Control woensdag 10 maart 2010 17
  27. 27. Drivers of change Viewers are taking Media are losing their control, deciding traditional “push” power. what they want to watch, when, and how. Convenience, Richness & Control woensdag 10 maart 2010 17
  28. 28. Drivers of change Viewers are taking Media are losing their control, deciding traditional “push” power. what they want to watch, when, and how. Pull strategy • On demand • Timeshifting • Ad skipping • Online content Convenience, Richness & • Games • User generated content Control • … woensdag 10 maart 2010 17
  29. 29. Drivers of change TIMESHIFTING  Cfr. Tivo, Telenet Flexview, ...  Allowing to skip ads  And users skip ads more then you like  User behavior is shifting towards more control (what, how, when). They are just waiting for DVR’s.  And this can hurt TV business ! Convenience, Richness & Control woensdag 10 maart 2010 18
  30. 30. Drivers of change PLACE SHIFTING Convenience, Richness & Control woensdag 10 maart 2010 19
  31. 31. Drivers of change AUTHORITY SHIFTING the power of many Social Media woensdag 10 maart 2010 20
  32. 32. Drivers of change AUTHORITY SHIFTING the power of many Social Media woensdag 10 maart 2010 20
  33. 33. Drivers of change Fragmentation Content choice the power of many advertising Clutter Social Media Convenience, Richness & poor Creativity Control Irritation Shift of control and ownership woensdag 10 maart 2010 21
  34. 34. Media 1.0 woensdag 10 maart 2010 22
  35. 35. SOCIAL OBJECT The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 woensdag 10 maart 2010 23
  36. 36. The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 woensdag 10 maart 2010 23
  37. 37. Examples woensdag 10 maart 2010 24
  38. 38. Social Networks woensdag 10 maart 2010 25
  39. 39. Microblogging sites woensdag 10 maart 2010 26
  40. 40. Blogs woensdag 10 maart 2010 27
  41. 41. Video Platforms woensdag 10 maart 2010 28
  42. 42. Photo Platforms woensdag 10 maart 2010 29
  43. 43. Travel Platforms woensdag 10 maart 2010 30
  44. 44. Price comparison - social shopping woensdag 10 maart 2010 31
  45. 45. Co-creation woensdag 10 maart 2010 32
  46. 46. Collaboration woensdag 10 maart 2010 33
  47. 47. The sky is the limit... woensdag 10 maart 2010 34
  48. 48. Some Numbers woensdag 10 maart 2010 35
  49. 49. woensdag 10 maart 2010 36
  50. 50. February 2010: Facebook has 400.000.000 members (and is making profit) = +700K per day! woensdag 10 maart 2010 36
  51. 51. TODAY: 3Mio in Belgium +300.000 users in Belgium from September ’09 to November ’09! -> 28% of the population. TODAY: 3Mio in Belgium are on Netlog 150.000 people on Twitter (estimated) woensdag 10 maart 2010 37
  52. 52. woensdag 10 maart 2010 38
  53. 53. woensdag 10 maart 2010 39
  54. 54. woensdag 10 maart 2010 40
  55. 55. woensdag 10 maart 2010 41
  56. 56. So, Traditional Media are dead? woensdag 10 maart 2010 42
  57. 57. woensdag 10 maart 2010 43
  58. 58. Are newspapers dead? woensdag 10 maart 2010 44
  59. 59. woensdag 10 maart 2010 45
  60. 60. Traditional media under great pressure woensdag 10 maart 2010 46
  61. 61. Is TV dead? Probably not. woensdag 10 maart 2010 47
  62. 62. iDTV (and advertising) • it’s interactive • iDTV is for most people not really interactive • the “red button” today mainly is an extension of the overall TV-experience • real interactive apps (interactive advertising, gaming, walled garden apps, ...) have limited (no?) success. Only exception is televoting. • Does this have to do with context? • it’s digital • more channels • better quality of sound and image • HD • it’s TV (context!) • apparently the features that are rated as interesting and appealing are extensions of the TV-watching experience. • Interaction is only important when it comes down to “being in control of TV” (EPG, timeshifting => ad avoidance, on demand, ...) woensdag 10 maart 2010 48
  63. 63. The future of TV might not be on TV Lost S05E06 NLSubs Source: Cisco, June 2008 woensdag 10 maart 2010 49
  64. 64. The future of TV might not be on TV woensdag 10 maart 2010 50
  65. 65. Radio must be dead too? Nope, not really. woensdag 10 maart 2010 51
  66. 66. Radio is not dead • Like magazines, radio has characteristics that make it harder to “copy” push out of the market or by-pass • local content: news, services, ... adapted to the hour of the day • trust between “voice” and “listener”: gatekeeper • there is an existing community of listeners and the station (much more than with TV) • radio is no jukebox • Yet, other initiatives are going after the attention of the listener woensdag 10 maart 2010 52
  67. 67. Mobile. Not dead at all. woensdag 10 maart 2010 53
  68. 68. Mobile is the Biggest! p ho nes. mo bile so ld 5 bi llion were bi llion n e! os t 1 r alo Alm las t yea o ve r the woensdag 10 maart 2010 54
  69. 69. Mobile is Finally Here • For 10 years, mobile internet really sucked • One disruptive player (Apple) changed the game entirely with a new mobile paradigm (iPhone) challenging all other mobile hardware/software providers • to create more than just a phone • to raise the level of consumer experience • to create a new eco-system where lot’s off money can be made (content - tools - services) • Soon, 100% of the market will be “iPhonized” woensdag 10 maart 2010 55
  70. 70. And there’s another one... Google must have been thinking: “we can innovate too...” woensdag 10 maart 2010 56
  71. 71. Mobile + social + real-world = future iPhone app -> LBS wine store Internet of Things: scanning/ tagging product More info, rating, social reviews Tag to my digital assets (I’ll buy later or elsewhere or online) woensdag 10 maart 2010 57
  72. 72. Mobile + social + real-world = future iPhone app -> LBS wine store Internet of Things: scanning/ tagging product More info, rating, social reviews Tag to my digital assets (I’ll buy later or elsewhere or online) woensdag 10 maart 2010 58
  73. 73. Mobile + social + real-world = future iPhone app -> LBS wine store Internet of Things: scanning/ tagging product More info, rating, social reviews Tag to my digital assets (I’ll buy later or elsewhere or online) woensdag 10 maart 2010 59
  74. 74. Mobile + social + real-world = future iPhone app -> LBS wine store Internet of Things: scanning/ tagging product More info, rating, social reviews Tag to my digital assets (I’ll buy later or elsewhere or online) woensdag 10 maart 2010 60
  75. 75. Augmented Reality •Do you know what this is? •No? •You are probably using it already ... woensdag 10 maart 2010 61
  76. 76. Augmented Reality Everyone has been using this for years woensdag 10 maart 2010 62
  77. 77. Augmented Reality Some might already take it a next step... woensdag 10 maart 2010 63
  78. 78. Augmented Reality - The Future woensdag 10 maart 2010 64
  79. 79. Augmented Reality - The Future woensdag 10 maart 2010 64
  80. 80. woensdag 10 maart 2010 65
  81. 81. And it’s just the beginning woensdag 10 maart 2010 65
  82. 82. woensdag 10 maart 2010 66
  83. 83. woensdag 10 maart 2010 67
  84. 84. woensdag 10 maart 2010 68
  85. 85. Can you just ignore Social Media? woensdag 10 maart 2010 69
  86. 86. Why are companies NOT using SM? Is this the right way to go? woensdag 10 maart 2010 70
  87. 87. Why are companies NOT using SM? • Lack of information => ignorance • Ignorance => fear • No idea of the current size, growth, impact, potential, value, ... • Decissionmakers are often too old themselves to understand the importance of this rapid change • But they are locking-out reality and the future of online communication! woensdag 10 maart 2010 71
  88. 88. Why Allow Social Media? • Social Media are changing the way we • live • work • get informed • ... • Do you want to deprive your staff access to phone, internet or mail? • If not: • why limit access to a highly efficient and powerful source of communication and information? • why push your staff into “stealth mode”. They will do it anyway! woensdag 10 maart 2010 72
  89. 89. Why Allow Social Media? • Because you simply can not switch it off! • Remember Iran? • Primary access to social sites in the very near future will be via mobile devices (often not part of your infrastructure) • It’s part of people’s lives woensdag 10 maart 2010 73
  90. 90. SHIFT in WORK -> “Weisure” Traditionally off Home off Work woensdag 10 maart 2010 74
  91. 91. SHIFT in WORK -> “Weisure” Traditionally off Home off Work woensdag 10 maart 2010 74
  92. 92. SHIFT in WORK -> “Weisure” Traditionally off Home off Work woensdag 10 maart 2010 74
  93. 93. SHIFT in WORK -> “Weisure” Today woensdag 10 maart 2010 75
  94. 94. SHIFT in WORK -> “Weisure” Today Checking the digital planning woensdag 10 maart 2010 75
  95. 95. SHIFT in WORK -> “Weisure” Today Checking the digital planning SMS’ing a collegue woensdag 10 maart 2010 75
  96. 96. SHIFT in WORK -> “Weisure” Today Video conference Checking / email the digital handling / .. planning SMS’ing a collegue woensdag 10 maart 2010 75
  97. 97. SHIFT in WORK -> “Weisure” Today Video conference Checking Reading / email the digital emails in handling / .. planning SMS’ing a the traffic collegue jam woensdag 10 maart 2010 75
  98. 98. SHIFT in WORK -> “Weisure” Today Video Finishing a conference report Checking Reading / email through the the digital emails in handling / .. VPN planning SMS’ing a the traffic collegue jam woensdag 10 maart 2010 75
  99. 99. SHIFT in WORK -> “Weisure” Today Video Finishing a conference report Checking Reading / email through the the digital emails in handling / .. VPN planning SMS’ing a the traffic collegue jam woensdag 10 maart 2010 75
  100. 100. SHIFT in WORK -> “Weisure” Today Video Finishing a conference report Checking Reading / email through the the digital emails in handling / .. VPN planning SMS’ing a the traffic collegue jam woensdag 10 maart 2010 75
  101. 101. Why Allow Social Media? • Social Media are a huge opportunity to • market your company, products, services • to attract employees • to tap into an unseen source of information and knowledge • You just have to understand how it works, and how you can use it without disturbing your normal activities woensdag 10 maart 2010 76
  102. 102. The media are broken, can we fix them? Bibliotheek Wetteren March 2010 jo@caudron.com woensdag 10 maart 2010 77

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