Digital disruption how to transform banking

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Digital disruption how to transform banking

  1. 1. Digital Disruption: The Transformation Of The Banking World ! BNP Parisbas Fortis, June 2014 jo@dearmedia.be @jcaudron 00 32 475 43 80 98
  2. 2. Jo Caudron °1968 Founder & CEO Digital Consulting Firm Co-Founder Social Media Campaigning Platform
  3. 3. @jcaudron • a digital consulting company • founded in 2009 by Jo Caudron, currently we are 5 consultants • our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media • our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ... • We work for large European clients
  4. 4. @jcaudron Our Field of Activities ! Digital Transformation Modeling: Digital impact on traditional communication, media, business, ... Online Social Mobile & Tablets Future Media & Marcomm
  5. 5. @jcaudron To get this started... • Who is using? - Twitter - Facebook, Google+, ... - LinkedIn, - Pinterest - Snapchat,WhatsApp - Email - LBS ! • Who is using? - a smartphone - a tablet - wearable computers & biometrics - Apple TV, Boxee, … • Who is using? - Netflix - Spotify - Bhaalu - popcornti.me
  6. 6. @jcaudron Smile, you’re in a crisis ;-) The future is about permanently dealing with change and going in and out of moments of crisis. ! Are you ready to deal with this in your business context? Digital Transformation
  7. 7. Out soon! • Our new book on the impact of digital on the world and economy as we know it • A practical guide to help you understand the impact and how it will potentially change your business (if it’s not too late already) • Authors: Jo Caudron & DadoVan Peteghem • Available June 2014 • Crowd funding by pre-ordering now on www.digitaltransformationbook.com
  8. 8. Insights: Understanding the Power of Digital Transformation
  9. 9. @jcaudron A short history of everything (in digital) Analogue Digital Connected (internet) Social Everything is getting mobile And the mobile eco-system will go to the living room very soon ...
  10. 10. Connected (internet) Social Digital Analogue Mobile The Speed of Change…
  11. 11. @jcaudron 7.000.000.000
  12. 12. @jcaudron 7.000.000.000 3.000.000.000
  13. 13. @jcaudron 7.000.000.000 3.000.000.000 2.000.000.000
  14. 14. @jcaudron 7.000.000.000 3.000.000.000 2.000.000.000 7.000.000.000
  15. 15. Digital Transformation is really happening
  16. 16. @jcaudron@jcaudron Digital Transformation Modeling From ... ... to The Business Digital (at the sideline) Digital in the core
  17. 17. @jcaudron@jcaudron Digital Transformation Modeling From ... ... to The Business Digital (at the sideline) From ... The Business Digital (at the sideline)
  18. 18. @jcaudron@jcaudron Digital Transformation Modeling From ... ... to The Business Digital (at the sideline) Digital in the core From ... The Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core
  19. 19. @jcaudron@jcaudron Digital Transformation Modeling TV Radio Print Billboards DM DigitalMedia From ... ... to Sales Marketing&Communication Service&Support HR IT PR&ExternalCommun. R&D&Enterprise2.0 Digital Transformation
  20. 20. @jcaudron@jcaudron Do you accept...? How big should CHANGE be? In order to change the world?
  21. 21. @jcaudron@jcaudron
  22. 22. @jcaudron@jcaudron 18 billions USD?!
  23. 23. @jcaudron@jcaudron
  24. 24. 7 metaphors to understand the impact of change
  25. 25. The Glass House The Package The Frog The GatekeeperThe Traveller The Participant The Cyborg THE WHEEL OF CHANGE Imagine a world with increased transparency and higher accountability, with a new form of proximity and the need for responsiveness… … a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new rules… … a world in which traditional partners becomes competitors and where everyone is trying to by-pass someone else… … a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but also driven by technology… … a world in which mobile access is dominating everything else.Where people have access to everything, everywhere, every time they want it… … a world in which people want to participate and co-create the future… … a world in which technology becomes part of everything we do, where every object (including ourselves) is connected to the internet. That is the world we live in today.
  26. 26. The Glass House The Package The Frog The GatekeeperThe Traveller The Participant The Cyborg THE WHEEL OF CHANGE
  27. 27. Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization The Glass House
  28. 28. Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization The Glass House
  29. 29. Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization The Glass House
  30. 30. Accountability Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization The Glass House
  31. 31. Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization The Glass House Lenddo: get credit based on your social media reputation
  32. 32. Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization The Glass House
  33. 33. Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization The Glass House The relationship is changing
  34. 34. From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package
  35. 35. From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package Angry Birds Twitter, Facebook Newspaper Website CNN online / app Blogs Vertical sites and specialties portals Yelo App Boxee Spotify + Metafy Sporza.be LinkedIn, Monster, ... eBay Pinterest, blogs Weather Pro (iPhone) Traffic: Inrix + iCoyote (iPhone) Digg.be Twitter, Facebook RSS Breaking news In-depth analysis Services Weather Classifieds Jobs Sports TV Fun Specials Discovery culture Trends & Lifestyle
  36. 36. From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package
  37. 37. From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package versus
  38. 38. From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package Kaching: Facebook banking
  39. 39. From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package
  40. 40. From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package Chirpify: pay “in stream” via Facebook, Twitter and Instagram
  41. 41. From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS The Package Product, services and packages are changing. From bundling to unbundling to rebundling
  42. 42. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
  43. 43. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
  44. 44. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
  45. 45. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
  46. 46. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
  47. 47. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog If you can sell expensive cars online, you can sell anything online.
  48. 48. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
  49. 49. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
  50. 50. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog
  51. 51. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog The position in the value chain is challenged
  52. 52. Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Gatekeeper
  53. 53. Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Gatekeeper Crowd-sourced opinions Peers as news distributors Automatic algorithms
  54. 54. Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Gatekeeper New “experts”
  55. 55. Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Gatekeeper
  56. 56. Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Gatekeeper
  57. 57. Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Gatekeeper
  58. 58. Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The Gatekeeper Opinion making is challenged
  59. 59. Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data The Traveller
  60. 60. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  61. 61. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  62. 62. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  63. 63. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  64. 64. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  65. 65. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data Primary location and place of consumption change
  66. 66. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service
  67. 67. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service
  68. 68. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service
  69. 69. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service Friendsurance: “online peer 2 peer insurance”
  70. 70. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data Consumers are uniting and creating powerful communities
  71. 71. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness
  72. 72. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness
  73. 73. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness Contextual Awareness: technology knows everything Location/ time-aware Activity- aware Product- aware Intention- aware
  74. 74. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness
  75. 75. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness
  76. 76. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness Technology keeps progressing
  77. 77. Things to take away ...
  78. 78. For most companies, this is still a mighty long way to go…
  79. 79. @jcaudron
  80. 80. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House Relationship Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package Product, Service & Packaging Bypassing Virtualization Fragmentation of touchpoints The Frog Position in the value chain New gatekeepers Recommendations "Good is good enough" Ambassadorship The Gatekeeper Opinion making The Traveller Place Utility Empowered self Delivery fulfillment New way of working Contextual awareness Real-time Location & Place The Participant Community Gamification Collaboration The power of the crowd Community The Cyborg Internet of things Wearables Quantified self Robotics Data Monitoring Progressive Technology We have to prepare for a digital future, with new rules and new relationships
  81. 81. Offline Online Be ready for Mobile Strategy Implemen- tation Integration Be ready for Social Strategy Concepts & Channels Policy, Teams & Ownership Roll-out Be ready for The Future (Digital Transformation Modeling)
  82. 82. @jcaudron Beware of Macro-Myopia* ! *the trend to overestimate the impact of change on the short term and to underestimate the impact of change on the long term.
 Don’t say I didn’t warn you ;-)
  83. 83. Digital Disruption: The Transformation Of The Banking World ! BNP Parisbas Fortis, June 2014 jo@dearmedia.be @jcaudron 00 32 475 43 80 98
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