Be Amazing
5 Rules for Great Presentations



Jeff Casimir / @j3 / jeff@casimircreative.com
Our Goal
To be a GREAT communicator
Greatness =
Knowledge + Practice
Why?
Your skills are not enough
We all need to sell
Our Method
Understand the
5 essential steps
to effective teaching
Our Process
Lecture
Review
Tools
Discuss
1.Make Rules
1.Make Rules
Starting with You
1. Make Rules: For You


Be Early
1. Make Rules: For You


Start on Time
1. Make Rules: For You

You Have Less Than
Five Minutes
1. Make Rules: For You


Never
Equivocate
1. Make Rules: For You


Respect Your
Audience
1. Make Rules: For You


Do the Math
1. Make Rules: For You


Number of Attendees
x Presentation Time
Opportunity Cost
1. Make Rules


You’d Better
Be Worth It!
1.Make Rules
 And for Them
1. Make Rules


Appreciate
Clarity
1. Make Rules


Define
Expectations
1. Make Rules


No Questions
If you say it, MEAN IT!
1. Make Rules


No Laptops?
1. Make Rules


Just be Clear
2.Have a Point
2. Have a Point


“Talk About”
2. Have a Point

It’s not about
You!
2. Have a Point


It’s about US!
2. Have a Point

Define Success
2. Have a Point
         What is the

 ONE THING
        they can’t
     leave without?
2. Have a Point

If you can’t
answer that...
2. Have a Point


Don’t Bother!
2. Have a Point


Keep yourself
focused
2. Have a Point

Have a
Structure
2. A Point : Structure

Step 1:
Inspire
2. A Point : Structure : Inspire



  Why should they
        CARE?
2. A Point : Structure : Inspire


 If they don’t care,
     what can you
 possibly achieve?
2. Have a Point : Structure

Step 2:
Equip
2. A Point : Structure : Equip

They need
TOOLS
2. A Point : Structure : Tools

•Confidence
•Familiarity
•Safety
•Launch        Point
2. Have a Point : Structure

Step 3:
Direct
2. A Point : Structure : Direct


What will
they DO?
2. A Point : Structure : Direct

What supports
will they have?
2. A Point : Structure

Step 4:
Measure
2. Point : Structure : Measure

How will you
know it worked?
2. Have a Point : Structure

1. Inspire
2. Equip
3. Direct
4. Measure
3.Shoot for 70
3. Shoot for 70

“I don’t know
my audience.”
3. Shoot for 70


Make it Up!
3. Shoot for 70

Script Out
Characters
3. Shoot for 70

What do each of these
people know already?
•The Newbie
•The Average
•The Expert
3. Shoot for 70

And what do they
want to know?
3. Shoot for 70

Newbies
3. Shoot for 70: Newbies

Easily Impressed
3. Shoot for 70: Newbies

Easily Overwhelmed
3. Shoot for 70: Newbies

Can they prepare
ahead of time?
3. Shoot for 70 : Newbies
3. Shoot for 70

Average
3. Shoot for 70: Average

They know a thing
or two
3. Shoot for 70: Average

They are the weight
that tips scales
3. Shoot for 70

Experts
3. Shoot for 70

Many “experts”
are really “jerks”
3. Shoot for 70

You are not the
Internet
3. Shoot for 70


Ignore the
experts
3. Shoot for 70: Average

Think about who’s
not there
3. Shoot for 70

Aim for 70%,
Hit 50%-90%
3. Shoot for 70

These are your
community
3. Shoot for 70

Convert them
and you win
4.Break
  Expectations
4. Break Expectations

This can be
done wrong
4. Break Expectations

“Shock” is over
4. Break Expectations

Animations
Don’t Count
4. Break Expectations

It’s about
content
4. Break Expectations

How can you
be different?
4. Break Expectations

Pre-Survey
4. Break Expectations

Hardcopy
Materials
4. Break Expectations

Interaction
4. Break Expectations

Puzzles, Tasks,
Games
4. Break Expectations

Two Screens
for Live Coding
4. Break Expectations

Movies, Music,
Lights, Sounds
4. Break Expectations

Enhance the
message, or skip it!
5.Tell a Story
5. Tell a Story

It’s not about
the details
5. Tell a Story


Communicators
tell stories
5. Tell a Story

Your plan is like
the arc of a story
5. Tell a Story

STORIES           PRESENTERS
•Problem          •Inspire
•Struggle         •Equip
•Solution         •Direc...
5. Tell a Story

Stories create a
personal connection
5. Tell a Story

Characters
Challenges
Solutions
5. Tell a Story

Perform
5. Tell a Story

You are on
STAGE
5. Tell a Story

And these
people MATTER
5. Tell a Story

You are there to
SERVE them
5. Tell a Story


And you
can do it!
1.Make Rules
2.Have a Point
3.Shoot for 70
4.Break
  Expectations
5.Tell a Story
Tools
Tools : Software
•   Keynote
    Better Presentation Software
•   Skitch
    Game-changing Screenshots
•   OmniGraffle
    ...
Tools : Resources
•   Flickr
    Amazing, Creative-Commons Photos
•   iStockPhoto
    When You Can’t Find It on Flickr
•  ...
Tools : Everything Else
•   MacMini
    Reliable Dual-screen Display
•   Your Own Projector
    Be Prepared
•   The Non-De...
Be Amazing
5 Rules for Great Presentations



Jeff Casimir / @j3 / jeff@casimircreative.com
Images
   http://www.flickr.com/photos/deathtogutenberg/2339726414/




   http://www.flickr.com/photos/jam343/1703693/




...
November 14 & 15


  December 5 & 6



  December 12 & 13


http://jumpstartlab.com
Be Amazing: 5 Rules for Great Presentations
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Be Amazing: 5 Rules for Great Presentations

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We all need to communicate ideas and, for business purposes, the ability to run a successful presentation is essential. In this session we discuss five rules to help guide your planning and delivery.

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  • Transcript of "Be Amazing: 5 Rules for Great Presentations"

    1. 1. Be Amazing 5 Rules for Great Presentations Jeff Casimir / @j3 / jeff@casimircreative.com
    2. 2. Our Goal To be a GREAT communicator
    3. 3. Greatness = Knowledge + Practice
    4. 4. Why? Your skills are not enough We all need to sell
    5. 5. Our Method Understand the 5 essential steps to effective teaching
    6. 6. Our Process Lecture Review Tools Discuss
    7. 7. 1.Make Rules
    8. 8. 1.Make Rules Starting with You
    9. 9. 1. Make Rules: For You Be Early
    10. 10. 1. Make Rules: For You Start on Time
    11. 11. 1. Make Rules: For You You Have Less Than Five Minutes
    12. 12. 1. Make Rules: For You Never Equivocate
    13. 13. 1. Make Rules: For You Respect Your Audience
    14. 14. 1. Make Rules: For You Do the Math
    15. 15. 1. Make Rules: For You Number of Attendees x Presentation Time Opportunity Cost
    16. 16. 1. Make Rules You’d Better Be Worth It!
    17. 17. 1.Make Rules And for Them
    18. 18. 1. Make Rules Appreciate Clarity
    19. 19. 1. Make Rules Define Expectations
    20. 20. 1. Make Rules No Questions If you say it, MEAN IT!
    21. 21. 1. Make Rules No Laptops?
    22. 22. 1. Make Rules Just be Clear
    23. 23. 2.Have a Point
    24. 24. 2. Have a Point “Talk About”
    25. 25. 2. Have a Point It’s not about You!
    26. 26. 2. Have a Point It’s about US!
    27. 27. 2. Have a Point Define Success
    28. 28. 2. Have a Point What is the ONE THING they can’t leave without?
    29. 29. 2. Have a Point If you can’t answer that...
    30. 30. 2. Have a Point Don’t Bother!
    31. 31. 2. Have a Point Keep yourself focused
    32. 32. 2. Have a Point Have a Structure
    33. 33. 2. A Point : Structure Step 1: Inspire
    34. 34. 2. A Point : Structure : Inspire Why should they CARE?
    35. 35. 2. A Point : Structure : Inspire If they don’t care, what can you possibly achieve?
    36. 36. 2. Have a Point : Structure Step 2: Equip
    37. 37. 2. A Point : Structure : Equip They need TOOLS
    38. 38. 2. A Point : Structure : Tools •Confidence •Familiarity •Safety •Launch Point
    39. 39. 2. Have a Point : Structure Step 3: Direct
    40. 40. 2. A Point : Structure : Direct What will they DO?
    41. 41. 2. A Point : Structure : Direct What supports will they have?
    42. 42. 2. A Point : Structure Step 4: Measure
    43. 43. 2. Point : Structure : Measure How will you know it worked?
    44. 44. 2. Have a Point : Structure 1. Inspire 2. Equip 3. Direct 4. Measure
    45. 45. 3.Shoot for 70
    46. 46. 3. Shoot for 70 “I don’t know my audience.”
    47. 47. 3. Shoot for 70 Make it Up!
    48. 48. 3. Shoot for 70 Script Out Characters
    49. 49. 3. Shoot for 70 What do each of these people know already? •The Newbie •The Average •The Expert
    50. 50. 3. Shoot for 70 And what do they want to know?
    51. 51. 3. Shoot for 70 Newbies
    52. 52. 3. Shoot for 70: Newbies Easily Impressed
    53. 53. 3. Shoot for 70: Newbies Easily Overwhelmed
    54. 54. 3. Shoot for 70: Newbies Can they prepare ahead of time?
    55. 55. 3. Shoot for 70 : Newbies
    56. 56. 3. Shoot for 70 Average
    57. 57. 3. Shoot for 70: Average They know a thing or two
    58. 58. 3. Shoot for 70: Average They are the weight that tips scales
    59. 59. 3. Shoot for 70 Experts
    60. 60. 3. Shoot for 70 Many “experts” are really “jerks”
    61. 61. 3. Shoot for 70 You are not the Internet
    62. 62. 3. Shoot for 70 Ignore the experts
    63. 63. 3. Shoot for 70: Average Think about who’s not there
    64. 64. 3. Shoot for 70 Aim for 70%, Hit 50%-90%
    65. 65. 3. Shoot for 70 These are your community
    66. 66. 3. Shoot for 70 Convert them and you win
    67. 67. 4.Break Expectations
    68. 68. 4. Break Expectations This can be done wrong
    69. 69. 4. Break Expectations “Shock” is over
    70. 70. 4. Break Expectations Animations Don’t Count
    71. 71. 4. Break Expectations It’s about content
    72. 72. 4. Break Expectations How can you be different?
    73. 73. 4. Break Expectations Pre-Survey
    74. 74. 4. Break Expectations Hardcopy Materials
    75. 75. 4. Break Expectations Interaction
    76. 76. 4. Break Expectations Puzzles, Tasks, Games
    77. 77. 4. Break Expectations Two Screens for Live Coding
    78. 78. 4. Break Expectations Movies, Music, Lights, Sounds
    79. 79. 4. Break Expectations Enhance the message, or skip it!
    80. 80. 5.Tell a Story
    81. 81. 5. Tell a Story It’s not about the details
    82. 82. 5. Tell a Story Communicators tell stories
    83. 83. 5. Tell a Story Your plan is like the arc of a story
    84. 84. 5. Tell a Story STORIES PRESENTERS •Problem •Inspire •Struggle •Equip •Solution •Direct •Conclusion •Measure
    85. 85. 5. Tell a Story Stories create a personal connection
    86. 86. 5. Tell a Story Characters Challenges Solutions
    87. 87. 5. Tell a Story Perform
    88. 88. 5. Tell a Story You are on STAGE
    89. 89. 5. Tell a Story And these people MATTER
    90. 90. 5. Tell a Story You are there to SERVE them
    91. 91. 5. Tell a Story And you can do it!
    92. 92. 1.Make Rules
    93. 93. 2.Have a Point
    94. 94. 3.Shoot for 70
    95. 95. 4.Break Expectations
    96. 96. 5.Tell a Story
    97. 97. Tools
    98. 98. Tools : Software • Keynote Better Presentation Software • Skitch Game-changing Screenshots • OmniGraffle Vector Graphics for Normal People • OmniGraphSketcher Amazing Graphs when Numbers Don’t Matter • ScreenFlow Easy Screencasting
    99. 99. Tools : Resources • Flickr Amazing, Creative-Commons Photos • iStockPhoto When You Can’t Find It on Flickr • PresentationZen Good, Short Articles & Examples
    100. 100. Tools : Everything Else • MacMini Reliable Dual-screen Display • Your Own Projector Be Prepared • The Non-Designers Design Book Vector Graphics for Normal People • Color Index 2 Infinite Colors
    101. 101. Be Amazing 5 Rules for Great Presentations Jeff Casimir / @j3 / jeff@casimircreative.com
    102. 102. Images http://www.flickr.com/photos/deathtogutenberg/2339726414/ http://www.flickr.com/photos/jam343/1703693/ http://www.flickr.com/photos/pasq/2702025494/ http://www.flickr.com/photos/sir_leif/2929457183/
    103. 103. November 14 & 15 December 5 & 6 December 12 & 13 http://jumpstartlab.com

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