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Job Search in Tough Economy
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Job Search in Tough Economy

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  • 1. Presented by Jason Cascone, Director of Career Development C.W. Post Campus of Long Island University
  • 2. Preparing Yourself  Get in the right frame of mind  Take self-inventory  Put together your materials  Send the materials
  • 3. Are there jobs?  LI hit highest unemployment in 15 years  Hit hardest is retail  Hit softest Information Technology  Even a small drop in government positions  Growing jobs in Education and Healthcare  NY Metro area is driven by financial services industry  Financial planning  Accounting  Yes there are… but there are fewer jobs with more competition  Economic stimulus package is said to have money slated for federal government jobs, jobs in infrastructure development (mostly blue collar jobs), healthcare and white collar jobs as a result of growth in the above
  • 4. Job Loss and Its Effect  4 Stages of Job Loss Grief  Numbness  Yearning  Disorganization and Despair  Reorganization  Deborah Kitner: http://www.marketingsource.com/articles/view/2495
  • 5. Coping  Openly acknowledge the loss and the associated feelings  Find support  Find ways to succeed and affirm your self-worth  Deepen relationships and reconnect  Maintain your health
  • 6. Additional Coping Methods  Compartmentalize your feelings related to job search  It most likely wasn’t your fault  You are still a good person and an effective employee  Ignore the statistics and forget the numbers  You can only control YOURSELF!  Get comfortable with the idea of the “survivor job”  There is no shame in downsizing nor is there shame in trying to make ends meet
  • 7. Review Your Qualifications  Edit your resume  Appropriate format  Is it up to date -- including last job?  Does it focus on ACCOMPLISHMENTS and SUCCESSES when possible?  Does it represent you the way you want it to?  When someone else reads the resume, what impression do they get of you?  Make a list of your strengths
  • 8. Review Your Qualifications  What deficits did you discover?  How can you improve yourself to remove those deficits? Learn new technology or update skills  Finish a degree  Get a certificate in a new area or to update knowledge   Do you have reasonable explanations for those deficits?  Are these real or perceived deficits? Can the perception be controlled?
  • 9. Write a Sample Cover Letter  Cover letters are another IMPORTANT way to market yourself  Cover letters DO NOT reiterate the resume  Cover letters directly and concretely highlight RELEVENT:  Skills  Qualifications  Experiences and Accomplishments  Goals and Motivations  Your interest in the company  Your contribution
  • 10. Develop Your Elevator Pitch  Use the elevator pitch to introduce yourself to potential network contacts  Career fairs, professional assoc., etc.  Tell me about yourself  This can look similar to your cover letter though verbal and shorter  What is your expertise? What are you looking for? What do you hope to accomplish?
  • 11. Your Personal Brand  Your personal brand is your  Main contribution to the workforce  Your greatest set of strengths or strength  How you want to be perceived  Slogan, theme, marketing, creates credibility  Know your market  This brand should be in your pitch, resume, cover letter, and interview
  • 12. Interviewing Skills  Basics of interviewing have not changed:  Enthusiasm  Positivity  Eye contact and good body language  Behavioral interviewing  Responding with proof  All answers need proof!  You have been preparing for the interview through previous activities
  • 13. Job Search  Network, network, network  Only about 5% of jobs are landed off of the Internet and newspapers  For every 12 informational interviews, 1 job offer
  • 14. Internet  Good for company and industry research  Visit company websites  Good to skim job boards – better if you can find industry specific job boards  Jobboardreviews.com  Google: “job board” <industry>  Becoming an excellent resource for networking
  • 15. Social Networking Sites  LinkedIn.com, Facebook.com  Establish expertise  Your profile  Gather and post endorsements  Use Q&A to answer questions  Be visible  Stay in touch with your network  Help others  Send invitations  Grow your network  Reach out to those in your target market  Join and start groups
  • 16. Other Online Activities  Twitter  Another social networking site  Blogging  Online diary  You choose the subject  Show your expertise in an area  Provide good resources and information
  • 17. Time Spent on Job Searching Job Boards and Research Newspapers Networking
  • 18. When Do I Send Out My Resume?  When any appropriate opportunity has been located  When a network contact asks for it  When enough research has been done to create good focused marketing materials for a company you wish to work for  At career fairs
  • 19. Questions www.liu.edu/pep -- resume and cover letter handbooks in the student section jason.cascone@liu.edu Feel free to connect with me on LinkedIn!