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Social Media and Policing - DCC Stuart Hyde - BCS Kent Branch Event
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Social Media and Policing - DCC Stuart Hyde - BCS Kent Branch Event

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  • Technically, it ’ s all of this stuff...and more...
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Social Media and Policing - DCC Stuart Hyde - BCS Kent Branch Event Social Media and Policing - DCC Stuart Hyde - BCS Kent Branch Event Presentation Transcript

  •  
  • Stuart Hyde
    • Deputy Chief Constable
    • Cumbria Police
  • POLCYB
    • The Society for the Policing of Cyberspace (POLCYB), was incorporated as a not-for-profit society in June 1999.
    • Based in British Columbia, Canada.
    • Our goal is to enhance international partnerships among public and private professionals to prevent and combat crimes in cyberspace.
    • Conferences in Canada, China, Thailand
    polcyb.org
  •  
  • “ Our environment is now more complex. The Home Secretary said last week, doing the usual is not an option.
    • To thrive we need to operate smarter supporting communities with changing expectations.
    • Two way traffic must become the norm. Social technology will help us in that quest. .
  • We will be in it, together, at the same time and digital place, as those who wish to communicate to us, and with those we need to influence
  • “ It is important that the public can easily access the police…make it far easier for the public to contact them and influence local priorities...” (Safe and Confident Neighbourhoods Strategy, ACPO)
  • ...with a whole advertising team behind you.... 06/10/11 www.rba.co.uk
  •  
  •  
  • One third of women aged 18-34 check Facebook when they first wake up (even before going to the bathroom)
  • social media is disruptive
  • The Power of Social Media
    • Who remembers this picture?
    • Flight 1549
    • Hudson River
    • Twitter had the Scoop 1 st
    • NOT CNN, FOX MSNBC -Majors NO ONE!!!
    Thanks to Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
  • But what about the cops How do we use this fast technology
  • Issues
    • Should we police social networks?
    • Should we allow our people online?
    • How do we maximise detection opportunities?
    • How can we use it to benefit our own objectives?
  • Evidence of
    • Murder
    • Theft
    • Burglary
    • Fraud
    • Arson
    • Sex crime
    • In fact just about anything
  • Good Cop? Bad Cop?
  • facebook.com/cumbriapolice
  • Over 35,000 people from around the world signed up as fans to pay respect to PC Bill Barker through Facebook.
  • Bill Barker
  • Connecting
    • Social Networking details added to material, press releases and web site
    • QR (Quick Response) Codes
  •  
  • Online Campaigns
    • ,
    • Drugs
    • Burglary
    • Prison
    • Football
    • Anti Social Behaviour
    • Public Protection
    Our “ Friends ” help us with information about
  •  
    • Cumbria Police tweeted the following: “ Urgent public message - Shots fired in Whitehaven ” and then posed a link to a longer update officers had written about the topic. This was the strategy the policemen continue to use throughout the day.
    • One hour later the officers used Twitter to post a photo of Bird and warned any walkers or tourists in the Cumbria area to be “ vigilant, take extra care and head indoors if at all possible ” , when they learned that Bird had abandoned his car and was on foot.
    • Local residents and journalists in the area continued to use Twitter to let other people know about the shootings and give a real-time update as to their safety and surroundings.
  • “ I use Facebook at Windermere...., I located a driving licence holder whose licence was handed in here. I had tried writing to the loser with no response, no telephone number was listed, so I looked her up on Google again with no result, looked on Facebook where I found her, “ “ I have been dealing with a missing person XXXXX XXXX from Brough, Appleby. She left on Saturday to visit a man she met on Facebook. I was able to access this site to make enquiries, sending messages to her and friend's and family. On Wednesday we managed to locate her in Liverpool ” “ I Used Facebook recently in relation to the Morland "rave “ . I was able to locate adverts on Facebook that promoted a rave in the area. I worked with Eden District Council and we were able to take offenders to court for licencing breaches. ” Officer usage
  • Online Code of Conduct: Getting the right message across “ Think before you post. ’’ “ Inject your personality into tweets but remember Code of Conduct. ‘’ Social networking is a two-way communications tool - respond to comments and questions from followers ’’
  • POLICE CODE OF CONDUCT
    • Honesty and integrity
    • Be honest, act with integrity and do not compromise or abuse position .
    • Authority, respect and courtesy
    • Act with self-control and tolerance, treating members of the public and colleagues with respect and courtesy
    • Equality and diversity
    • Act with fairness and impartiality; do not discriminate unlawfully or unfairly.
    • Orders and instructions
    • We will try and create as few restrictions as possible, as you are skilled and valued members of the Constabulary.
    • Duties and responsibilities
    • Be diligent in the exercise of duties and responsibilities .
    • Confidentiality
    • Treat information with respect and access or disclose it only in the proper course of police duties.
    • Fitness for duty
    • When on duty, or presenting themselves for duty, officers and staff must be fit to carry out their
    • Discreditable conduct
    • Behave in a manner which does not discredit the police service or undermine public confidence, whether on or off duty .
    • Challenging and reporting improper conduct
    • Report, challenge or take action against the conduct of colleagues which has fallen below the standards of professional behaviour expected .
  • I enjoy the opportunity to connect with strangers who have a common link. LIKE It can take a long time to get responses and Twitter is very much a here and now life. DISLIKE It provides a mixture of work rest play family, friend  interests and just about anything. A real cocktail LIKEI can reconnect with people I haven ’ t seen for ages LIKE I can influence issues publicly like getting  Cranstons to stock Mr Vikkis Hot Apricot, not a big thing, but my voice and view counts. LIKE I love the creativity especially in my work world. GMP tweet Day, WMP looking at the courts and of course my favourite Tweet-a-long (TAL) CstMandy from VPD.. LIKE
  • I can get info about what is going on instantly. Twitter remains about 30 minutes ahead of most news stories. LIKE Politicians who use it to “ pronounce ” yet won ’ t get involved with challenges or, give any response at all. I firmly believe it ’ s a participatory activity. This is not a party thing BTW. DISLIKE It hasn ’ t taken long to find an innocent sounding name is a front for porn. Sadly all technology fires something in that direction. DISLIKE The fact I can advertise things that concern me or impact on my life, whether policing or otherwise. I can start a debate and get some responses fairly soon. LIKE I can enter into a relatively respectful debate and can see differing viewpoints. LIKE
  • Social Benefits Personal Benefits Investigative Benefits Organisational Benefits
  • Social Benefits Personal Benefits Investigative Benefits Organisational Benefits RISK RISK RISK RISK RISK RISK RISK
  •  
  •  
    • Two skills therefore needed..
    • 1. The ability to appreciate the possible or likely consequences of a change or a new requirement on staff ability to work effectively
    • 2. The creation of an environment where despite the "rank structure" people feel free to outline unintended consequences in such time that allows speedy correction
    • Two skills therefore needed..
    • 1. The ability to appreciate the possible or likely consequences of a change or a new requirement on staff ability to work effectively
    • 2. The creation of an environment where despite the "rank structure" people feel free to outline unintended consequences in such time that allows speedy correction
    • I suppose this also dictates that for 2 above to succeed we need
    • 3. The ability to accept criticism and fix things, having the humility to change when necessary.
    • Two skills therefore needed..
    • 1. The ability to appreciate the possible or likely consequences of a change or a new requirement on staff ability to work effectively
    • 2. The creation of an environment where despite the "rank structure" people feel free to outline unintended consequences in such time that allows speedy correction
    • I suppose this also dictates that for 2 above to succeed we need
    • 3. The ability to accept criticism and fix things, having the humility to change when necessary.
  • With all its sham, drudgery, and broken dreams, it is still a beautiful world. Be cheerful. Strive to be happy.
  • Contact Details
    • Stuart.hyde @cumbria.pnn.police.uk
    • @DCC_StuartHyde
    • www.stuhyde.com