Freelancing as a Student
by: Joe Casabona

joe@casabona.org
@jcasabona
Tuesday, October 22, 13
Who Am I?*
2
Tuesday, October 22, 13

Web Developer, Writer
Started Freelancing at 15
HS, College, Grad School
2 years ful...
Who Am I?*
*Besides a handsome devil
2
Tuesday, October 22, 13

Web Developer, Writer
Started Freelancing at 15
HS, Colleg...
Ugh. Retail
3
Tuesday, October 22, 13

Working at Model’s and how terrible it was.
Divine
Intervention
4
Tuesday, October 22, 13

Tell Mt. Carmel Story
5
Tuesday, October 22, 13

develop one of the first only wordpress courses, 2 books, met zeldman, speak!, travel, work
with...
Getting
Started
6
Tuesday, October 22, 13
You reach a point where you don't work
for money.
-Walt Disney

7
Tuesday, October 22, 13
ASK
“WHY?”
8
Tuesday, October 22, 13

Why do you want to freelance? It should be about more than making money.
There is a ...
Find Your
Niche
9
Tuesday, October 22, 13

Select a Market- What are you good at? What do you enjoy doing? Web Dev, Photog...
Work For
Free
10
Tuesday, October 22, 13

Getting clients
Free Work
Friends & Family, school projects
Make up projects!
Pu...
You’re very
good at Schmoozing.
-Dr. Ben Bishop

11
Tuesday, October 22, 13

Network! Network all the things!
Tell story a...
You’re very
good at Schmoozing.
-Dr. Ben Bishop

11
Tuesday, October 22, 13

Network! Network all the things!
Tell story a...
schmooze: v. to converse informally :
chat; also : to chat in a friendly and
persuasive manner especially so as to
gain fa...
Build a
Portfolio
13
Tuesday, October 22, 13

Keep it simple
Keep it short
Keep it updated.
This is some cases is more imp...
joec.co/acm-01
Tuesday, October 22, 13

14
/work
Work For
Free
15
Tuesday, October 22, 13

Remember this?
Own Your
Student
Status
16
Tuesday, October 22, 13

There are lots of things you can do to take advantage of being a stude...
❖ Student Expenses = Businesses
Expenses

❖ Student Discounts = Business Discounts
❖ Access to Academic Resources

17
Tues...
I am not an Accountant
❖ Student Expenses = Businesses
Expenses

❖ Student Discounts = Business Discounts
❖ Access to Acad...
The
Balancing
Act
18
Tuesday, October 22, 13

You will need to balance work and school

- Be honest with your clients

- L...
❖ Projects as client work/portfolio pieces
❖ Be confident and act professional
❖ Communication skills
❖ Take advantage of s...
Communication
is Key
20
Tuesday, October 22, 13

Writing: Spell/Grammar check; read and re-read to make sure you convey th...
Tell me and I forget. Teach me and I
remember. Involve me and I learn.
-Ben Franklin

21
Tuesday, October 22, 13

Involve ...
22
Tuesday, October 22, 13

In Person Meetings:
- Dress to impress. Be professional. You’re asking these people for money....
Worth
1,000
Words
22
Tuesday, October 22, 13

In Person Meetings:
- Dress to impress. Be professional. You’re asking these...
Worth
1,000
Words
22
Tuesday, October 22, 13

In Person Meetings:
- Dress to impress. Be professional. You’re asking these...
What about
Pricing?
23
Tuesday, October 22, 13

Determined by:
- Quality of Your Work
- Your industry
- Your Experience
At...
If you want to set off and go develop some grand
new thing, you don't need millions of dollars of
capitalization. You need...
Questions?
25
Tuesday, October 22, 13
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Freelancing as a Student

  1. 1. Freelancing as a Student by: Joe Casabona joe@casabona.org @jcasabona Tuesday, October 22, 13
  2. 2. Who Am I?* 2 Tuesday, October 22, 13 Web Developer, Writer Started Freelancing at 15 HS, College, Grad School 2 years full time
  3. 3. Who Am I?* *Besides a handsome devil 2 Tuesday, October 22, 13 Web Developer, Writer Started Freelancing at 15 HS, College, Grad School 2 years full time
  4. 4. Ugh. Retail 3 Tuesday, October 22, 13 Working at Model’s and how terrible it was.
  5. 5. Divine Intervention 4 Tuesday, October 22, 13 Tell Mt. Carmel Story
  6. 6. 5 Tuesday, October 22, 13 develop one of the first only wordpress courses, 2 books, met zeldman, speak!, travel, work with people all over the world.
  7. 7. Getting Started 6 Tuesday, October 22, 13
  8. 8. You reach a point where you don't work for money. -Walt Disney 7 Tuesday, October 22, 13
  9. 9. ASK “WHY?” 8 Tuesday, October 22, 13 Why do you want to freelance? It should be about more than making money. There is a lot of reward, but there is a lot of stress. don’t get hit by a wave you don’t see coming.
  10. 10. Find Your Niche 9 Tuesday, October 22, 13 Select a Market- What are you good at? What do you enjoy doing? Web Dev, Photography, graphics are all markets Select a Niche- Who do you want to work with? Weddings? Restaurants? You decide, and get really, really good at it. Look for an industry with a need
  11. 11. Work For Free 10 Tuesday, October 22, 13 Getting clients Free Work Friends & Family, school projects Make up projects! Put Yourself Out There- lots of resources like freelance job boards
  12. 12. You’re very good at Schmoozing. -Dr. Ben Bishop 11 Tuesday, October 22, 13 Network! Network all the things! Tell story about Dave and I, in Panera Bread. Start talking to guy. We exchange cards and meet the next week
  13. 13. You’re very good at Schmoozing. -Dr. Ben Bishop 11 Tuesday, October 22, 13 Network! Network all the things! Tell story about Dave and I, in Panera Bread. Start talking to guy. We exchange cards and meet the next week
  14. 14. schmooze: v. to converse informally : chat; also : to chat in a friendly and persuasive manner especially so as to gain favor, business, or connections 12 Tuesday, October 22, 13 Strike up conversations have a pitch ready Learn about them ALWAYS have cards.
  15. 15. Build a Portfolio 13 Tuesday, October 22, 13 Keep it simple Keep it short Keep it updated. This is some cases is more important than your degree! It is tangible work you can show people.
  16. 16. joec.co/acm-01 Tuesday, October 22, 13 14 /work
  17. 17. Work For Free 15 Tuesday, October 22, 13 Remember this?
  18. 18. Own Your Student Status 16 Tuesday, October 22, 13 There are lots of things you can do to take advantage of being a student. Tell them: 1st year of Google I/O Burke Website for CMPS 202 Difference in being a student: Lower risk (financially), develop professional skills, work on real life projects (speak louder than resume) People will try to take advantage of you because of your status Tell Bobby Biz Story. Tell Winn Cards and Comics story. Tell Junior League story (“We’re a not for profit/I’m for profit”).
  19. 19. ❖ Student Expenses = Businesses Expenses ❖ Student Discounts = Business Discounts ❖ Access to Academic Resources 17 Tuesday, October 22, 13 Resources: Professors, Trips, Conferences, papers, the library!
  20. 20. I am not an Accountant ❖ Student Expenses = Businesses Expenses ❖ Student Discounts = Business Discounts ❖ Access to Academic Resources 17 Tuesday, October 22, 13 Resources: Professors, Trips, Conferences, papers, the library!
  21. 21. The Balancing Act 18 Tuesday, October 22, 13 You will need to balance work and school - Be honest with your clients - Learn how to say “no” - Take some you time. Gauge your semester: - Types of classes - Use Rate my Professor! - Great times for student freelancing: post finals week, breaks, early in semester - Terrible times: midterms, finals Finals Schedules: Quick Six, Vitamin Schedule, Projects Galore, Finals Week Lite, Nada
  22. 22. ❖ Projects as client work/portfolio pieces ❖ Be confident and act professional ❖ Communication skills ❖ Take advantage of student discounts 19 Tuesday, October 22, 13
  23. 23. Communication is Key 20 Tuesday, October 22, 13 Writing: Spell/Grammar check; read and re-read to make sure you convey the meaning you want With email: Have a subject, greet the reader, sign your name Phone Calls: Speak clearly, no slang, think about what to say, the say it. Pay Attention when the client is speaking Talk about more than just business and the weather. Do they have kids? how old are they? What are their hobbies?
  24. 24. Tell me and I forget. Teach me and I remember. Involve me and I learn. -Ben Franklin 21 Tuesday, October 22, 13 Involve your clients. Keep them in the loop. [something people in our field have trouble with] -Most importantly, don’t talk down to them. They hired you for a reason.
  25. 25. 22 Tuesday, October 22, 13 In Person Meetings: - Dress to impress. Be professional. You’re asking these people for money. - Give a good handshake (tell intern story; dead fish handshake) - Make Eye Contact, Smile, Take Notes: Shows you’re paying attn. - For the love of God, don’t check your phone unless it rings.
  26. 26. Worth 1,000 Words 22 Tuesday, October 22, 13 In Person Meetings: - Dress to impress. Be professional. You’re asking these people for money. - Give a good handshake (tell intern story; dead fish handshake) - Make Eye Contact, Smile, Take Notes: Shows you’re paying attn. - For the love of God, don’t check your phone unless it rings.
  27. 27. Worth 1,000 Words 22 Tuesday, October 22, 13 In Person Meetings: - Dress to impress. Be professional. You’re asking these people for money. - Give a good handshake (tell intern story; dead fish handshake) - Make Eye Contact, Smile, Take Notes: Shows you’re paying attn. - For the love of God, don’t check your phone unless it rings.
  28. 28. What about Pricing? 23 Tuesday, October 22, 13 Determined by: - Quality of Your Work - Your industry - Your Experience At first, you’ll probably charge a lot less than the industry; that’s OK. You’re still learning. Don’t charge for the learning curve. However, stick by your rates. If someone balks at them, explain why you charge as much as you do. My numbers: When I started, I charged $10/hr for my first site. Then I moved to $25. Then $65. My base rate now is $80/hr and I quote per project.
  29. 29. If you want to set off and go develop some grand new thing, you don't need millions of dollars of capitalization. You need enough pizza and Diet Coke to stick in your refrigerator, a cheap PC to work on, and the dedication to go through with it. We slept on floors. We waded across rivers. --John Carmack 24 Tuesday, October 22, 13 First PC based side-scrolling game; ported SMB to PC. Creator of DOOM/Founder of id software. CMPS 360: You’ve probably done things he pioneered or improved upon.
  30. 30. Questions? 25 Tuesday, October 22, 13

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