PROFESSIONAL BIO
MAY, 2009
Juan CarlosArriola,PRC
Hispanic Research Specialist Highlights
The Bridge Between Two Cultures, Since 1991 Character
๏ Loyalty, leadership and honesty
drive his life in every facet
๏ Self learner and avid reader
๏ Committed to his client’s success
Academia
๏ Economist
๏ Political Scientist
๏ M.A. Social Sciences
๏ M.B.A. Strategic Planning
๏ Professional Researcher
Certification, Expert Level
Research Languages
๏ English
๏ Spanish
Research Cycle Expertise
๏ Client Service
Juan Carlos began his research career Since the year 2,000 Latinvisa has
๏ Project Management
in 1991 in Guatemala. As an expert in been providing, from coast to coast,
๏ Methodology Design
Strategic Planning, he founded Latinvisa strategic consulting research services
๏ Instrument Quality Assurance
through which he offered his team’s specialized in the Hispanic market. Those
๏ Moderator & Ethnographer
consulting services to mostly American and who first were his suppliers, later became
๏ Final Report writing and delivery
European corporations doing business in his clients, requesting his support to better
๏ Strategy Consultant
Latin America. serve their own clients.
His main goal was to help them Today, Latinvisa proudly serves Commercial Research
understand how to take advantage of the leading market research firms in more Experience
unique gamma of idiosyncrasies that make than a dozen states. He leads his team to ๏ Quantitative Research
up the Latin American subcontinent while overcome the research challenges by
๏ Qualitative Research
adapting their business strategy to work applying target specific cultural
๏ Syndicated Research Analysis
effectively in those markets. sensibilities, linguistic abilities and
๏ Category Management
professional expertise. Juan Carlos thinks
One thing led to another, and by
๏ Project Evaluation
of himself as an enabler for success in the
1,994, his company was mostly serving his
Hispanic markets.
clients producing high quality, strategic and Political Research
tactical, commercial and public opinion With over 3,000 bilingual focus group Experience
research in Latin America. moderations, hundreds of quantitative ๏ Public Opinion
Due to his success, at the threshold of research projects and strategic marketing ๏ Strategic Positioning
the XXI Century, some of his clients consulting, he has conducted and
๏ Tracking Polls
requested him to conduct similar research, coordinated hemispheric projects
๏ Exit Polls
within the Hispanic communities in the throughout the United States, Mexico,
United States. Central and South America.
To contact Juan Carlos directly, call him at (305) 748-4115 or email him at jca@latinvisa.com
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PROFESSIONAL BIO
MAY, 2009
IT TAKES ONE TO KNOW ONE
Aside of his ability to produce, in tandem with his partners, speak and publish articles at prestigious industry annual
timely and actionable information directed towards the client’s conventions and specialized magazines. We suggest you read his
ability to plot a winning business strategy; the most enriching latest January and May articles published in MRA’s Alert! Issues.
experience that Juan Carlos can bring to his partners, is the ability It is fair to say, he is the product of one culture, as much as of
to understand the Hispanic or Latino culture and how that the other. That is what makes him the ideal bridge between two
translates into marketable actions. cultures. There is no better qualified researcher to translate the
As you know, there is no such thing as the Hispanic market. Hispanic idiosyncrasy for you. It takes one to know one.
In fact, there is no such thing as the Hispanic or Latino community.
The Hispanic phenomenon is built by a conglomerate of national,
cultural, educational and anthropological conditions compounded
by centuries of racial, linguistic, religious and socioeconomic
complexities. These sets of circumstances redound in different
subgroups with different angles and analytical prisms on what
surrounds them and how these define their priorities, and values,
and therefore, how they will react to different sets of stimuli in the
marketplace.
Juan Carlos’ cultural and educational upbringing, provided him
with the unique environment to learn both English and Spanish
simultaneously, and to grow into both the American and Latin
American cultures as his own. He’s the product of both cultures.
As an expert researcher and writer, he is constantly invited to
THE MISSING PIECE IN THE HISPANIC MARKET PUZZLE
The Hispanic market is challenging From qualitative to quantitative
enough as it is, to complicate our research research, the truth remains the same: the
abilities with the rookie mistake of simply researchers must create empathy and
translating instruments into Spanish, to trustworthiness between themselves and
transplant traditional methodologies and to the respondents.
assume you fully understand what the
Juan Carlos successfully overcomes
respondent tried to say while hoping it
the challenges of communicating with
works. respondents of different Hispanic cultures,
educational backgrounds and acculturation
To overcome these and other
degrees. He employs his latino heritage,
Methodologies are not written in challenges, Juan Carlos understands that
knowledge and experience to empower the
stone. As a matter of fact, the secret to the mold must be broken and rebuilt to the
respondent to understand the client’s
Juan Carlos’ success relies partly in his specific conditions of the particular
questions and answer them in a way the
ability to go beyond the traditional into the segments and acculturation level of the
analysts truly understand their meaning.
practical, and from the dogmatic into the study’s target. He incorporates elements
creative. He makes things work. from the linguistic to the anthropological. Now the puzzle is complete.
A SYMBIOTIC RELATIONSHIP
Just as life partners, business partners are hard to find. In the market research business, you need them to be
loyal to your partnership, ethical in their professional relationship and honest and transparent toward the client.
These precise elements constitute the symbiotic relationship between Juan Carlos and Latinvisa’s partners.
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