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Tech Fest 2014 - Leverage your events' performance with data collection from multi-events. MPI France case study with eTouches software
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Tech Fest 2014 - Leverage your events' performance with data collection from multi-events. MPI France case study with eTouches software

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MPI France & Swiss chapter uses etouches software to collect data from multi-events and membership in order to leverage quality delivered to participants, sponsors and create new opportunities

MPI France & Swiss chapter uses etouches software to collect data from multi-events and membership in order to leverage quality delivered to participants, sponsors and create new opportunities

Published in Technology , Business
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  • Event is content driven

    program
    Source content and speaker
    Collect
    Present and diffuse

    How to ease, automate it ? What tools and techniques are at your disposal

Transcript

  • 1. June 2014
  • 2. HOW TO USE THE DATA YOU COLLECT FROM ACROSS ALL YOUR EVENTS TO IMPROVE YOUR EVENTS
  • 3. Plan Collect Analyz Use Analyze Organize & Stock Improve
  • 4. THE SOURCE
  • 5. Where is my data? MEMBERSHIP EVENTS SOCIAL SURVEY Year Cycle E M S SOCIAL S S E S S E S S E S S CRM
  • 6. The data management loop Collect Analyz Analyze Organize & Stock PlanImprove Use
  • 7. COLLECT. STOCK. ORGANIZE. SELECT
  • 8. AUTOMATE THE PROCESS
  • 9. Event Registration Demographic data Financial data Loyalty ratios Event Survey Value of your impact Voice of your attendees Membership Survey Assesment of the past Expectations for future activities Social Data Feelings, sentiment Future members, speakers… Feedback Few but strong, relevant and sustainable over time KPI Example of collected data
  • 10. USE Picture from The Lego movie
  • 11. •Source speakers •Find sponsors •Target new audience For existing events •Understand the value creation area •Adapt our offerFor our members •Listen to their voice •Facilitate new sponsorsFor our sponsors •Crowd topics •New speakers •New sponsors For new events •Leverage influencers •Share valueFor Social Media
  • 12. The data management loop Collect Analyz Analyze Organize & Stock PlanImprove Use
  • 13. THE LEARNING EFFECT
  • 14. •Global ratio •Low signals •Long term reports •Fail fail fail! •Ask ask ask •Common fields •Easy to use •Automated •Direct business •Understand behavior •Segment content Know Why Databases Analyze Test & Learn The key points
  • 15. @etouches etouches.com/virtualtour Thanks! @juliencarlier Julien Carlier Social Dynamite CEO & Founder