June 2014
HOW TO USE THE DATA YOU COLLECT FROM
ACROSS ALL YOUR EVENTS TO IMPROVE YOUR
EVENTS
Plan
Collect
Analyz
Use
Analyze
Organize
& Stock
Improve
THE SOURCE
Where is my data?
MEMBERSHIP EVENTS SOCIAL SURVEY
Year Cycle
E
M
S
SOCIAL
S
S
E
S
S
E
S
S
E
S
S
CRM
The data management loop
Collect
Analyz
Analyze
Organize
& Stock
PlanImprove
Use
COLLECT. STOCK. ORGANIZE. SELECT
AUTOMATE THE PROCESS
Event
Registration
Demographic
data
Financial data Loyalty ratios
Event Survey Value of your
impact
Voice of your
attendee...
USE
Picture from The Lego movie
•Source speakers
•Find sponsors
•Target new audience
For existing events
•Understand the value creation area
•Adapt our of...
The data management loop
Collect
Analyz
Analyze
Organize
& Stock
PlanImprove
Use
THE LEARNING EFFECT
•Global ratio
•Low signals
•Long term reports
•Fail fail fail!
•Ask ask ask
•Common fields
•Easy to use
•Automated
•Direct...
@etouches
etouches.com/virtualtour
Thanks!
@juliencarlier
Julien Carlier
Social Dynamite CEO & Founder
Tech Fest 2014 - Leverage your events' performance with data collection from multi-events. MPI France case study with eTou...
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Tech Fest 2014 - Leverage your events' performance with data collection from multi-events. MPI France case study with eTouches software

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MPI France & Swiss chapter uses etouches software to collect data from multi-events and membership in order to leverage quality delivered to participants, sponsors and create new opportunities

Published in: Technology, Business
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  • Event is content driven

    program
    Source content and speaker
    Collect
    Present and diffuse

    How to ease, automate it ? What tools and techniques are at your disposal
  • Tech Fest 2014 - Leverage your events' performance with data collection from multi-events. MPI France case study with eTouches software

    1. 1. June 2014
    2. 2. HOW TO USE THE DATA YOU COLLECT FROM ACROSS ALL YOUR EVENTS TO IMPROVE YOUR EVENTS
    3. 3. Plan Collect Analyz Use Analyze Organize & Stock Improve
    4. 4. THE SOURCE
    5. 5. Where is my data? MEMBERSHIP EVENTS SOCIAL SURVEY Year Cycle E M S SOCIAL S S E S S E S S E S S CRM
    6. 6. The data management loop Collect Analyz Analyze Organize & Stock PlanImprove Use
    7. 7. COLLECT. STOCK. ORGANIZE. SELECT
    8. 8. AUTOMATE THE PROCESS
    9. 9. Event Registration Demographic data Financial data Loyalty ratios Event Survey Value of your impact Voice of your attendees Membership Survey Assesment of the past Expectations for future activities Social Data Feelings, sentiment Future members, speakers… Feedback Few but strong, relevant and sustainable over time KPI Example of collected data
    10. 10. USE Picture from The Lego movie
    11. 11. •Source speakers •Find sponsors •Target new audience For existing events •Understand the value creation area •Adapt our offerFor our members •Listen to their voice •Facilitate new sponsorsFor our sponsors •Crowd topics •New speakers •New sponsors For new events •Leverage influencers •Share valueFor Social Media
    12. 12. The data management loop Collect Analyz Analyze Organize & Stock PlanImprove Use
    13. 13. THE LEARNING EFFECT
    14. 14. •Global ratio •Low signals •Long term reports •Fail fail fail! •Ask ask ask •Common fields •Easy to use •Automated •Direct business •Understand behavior •Segment content Know Why Databases Analyze Test & Learn The key points
    15. 15. @etouches etouches.com/virtualtour Thanks! @juliencarlier Julien Carlier Social Dynamite CEO & Founder

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