¿who are you?
¿where do you come from?
¿what do you expect to happen?
(in this 6 hours)
¿who am I?
¿what am I doing here?
(what do I expect to happen)
Ph.D. (c) Rodolfo J. Cremer, MBA
Vice President at Universidad San Ignacio de Loyola, Lima, Perú
Director at Marketing de Servicios for Perú, MdS
Director at MERCO for Peru
Professor Cremer is the Academic Vice President at Universidad San Ignacio de Loyola, responsible of the operation
of the graduate, undergraduate & working adult programs. Until December 2012 he was Dean at the Universidad
San Ignacio de Loyola Graduate School of Business. He is also Director at MdS (Marketing de Servicios, Peru), and
member of the Advisory Committee at Merco Perú.
He was Vice President at Universidad Peruana de Ciencias Aplicadas – UPC, member of Laureate International
Universities), and his professional experience and academic background during the past 20 years have taken him to
lead projects, directories and general management at different industries and market segments.
He has wide experience in commercial and marketing strategies, designing strategic planning and constructing
balanced scorecards, defining KPIs, designing service and loyalty programs, and the tactic execution of the strategy
in the operational business.
Professor Cremer teaches Strategic Marketing and Service Marketing, and has been lecturer in subjects as strategic
planning and balanced scorecard, loyalty programs and service marketing strategies in many prestigious
universities, MBA programs and postgraduate schools, as well as in open seminars and consulting projects. He was
also lecturer in the international event BALAS 2006 (Business Association of Latin American Studies) and in the XI
Seminary and I International Congress of Marketing and Publicity in Bucaramanga, Colombia (2007), and visiting
professor at DeSales University, Pennsylvania, US (2009).
His professional experience background is in multinational companies, where he has held the positions of director,
marketing manager and commercial manager. His professional experience is in strategic planning and commercial
and marketing plans, developing loyalty programs (CRM). He has worked for companies such as Pepsico, Price
Waterhouse Coopers, Yamaha Motor of Peru, Kawasaki, Suzuki of Peru, General Motors, Mibanco, Los Delfines
Hotel & Casino, Banco Financiero, Atlantic City Casino. He has developed programs of consultancy and participated
in in-company seminaries for Interbank, Nissan, LAN, Asosiación Peruano-Britpanico, Constructora Líder, Besco,
Impulse Telecom, Belcorp, Telefónica, Postobón (Colombia), among others.
Mr. Cremer is a Ph.D. candidate in International Business Administration at Universidad Politécnica de Cataluña,
Spain. He is also MBA by the UQÀM (Université du Quebec à Montreal), Canada, and MBA by the Universidad San
Ignacio de Loyola (Lima, Peru). In both cases he graduated first place in his class.
OK. Let’s start …
IMPORTANT / “DISCLAIMER”:
This PPT is only supporting material for class discussion.
Not everything that we discuss in class is in the PPT,
either everything that is in the PPT will not necessary be
discussed in class …
However, I am available at firstname.lastname@example.org or
email@example.com for any further information .
WE ARE A GROUP OF PEOPLE COMMITTED TO THE DEVELOPMENT OF THE MICRO AND SMALL ENTERPRISE
PROVIDING QUALITY SERVICE THAT EXCEEDS THEIR EXPECTATIONS INNOVATIVELY, EFFICIENTLY AND HONESTLY
Achieving EMYPE Integral Development, with
the society’ support
Be the leader of the segment
Be financially and
Growing up in the products and services
of high value to the EMYPE.
Being competitive in the
To make the MYPE entrepreneur believe in MIBANCO
Develop a relationship of Value with the Client
•Provide adequate financial products
•Being appreciated for associated
•Possess strong MiBanco image
Develop the relationship
with the client, to
ensure the product and
Generate a unique
(assets / liabilities)
suitable to the EMYPE’s
processes to improve
DEVELOP THE STANDARDS OF THE MICRO CREDIT INDUSTRY IN PERU
Motivating people, encouraging
development, to generate an
process of staff
Share the vision putting values into practice
Make the IT
A steel & wire manufacter
Vision: to be recognized as a world class supplier of wire and related derivatives.
Propoposition of value
• Price and credit
• Stock (opportunity cost)
• Technical service (pre y post sale)
• we provide “integral solutions”
• Flexibility: orders according to the
• Innovation: development of new
products / processes/ uses
• Brand Value (prestigeo, positioning
Training and development
Share the vision and mission putting values into practice