Innovation Accelerator Concept Introduction Janice Caillet [email_address] PERMISSION REQUIRED FOR REPRODUCTION OR DISPLAY however, FEEL FREE TO USE CONCEPTS AT YOUR WILL

Innovation plus Action Why Innovate? Internal & External Opportunities How to Create Innovation? Idea Generation to Value Realization Creativity vs. Innovation Idea Generation | Creativity Loop Value Realization | Innovation Loop “ Pump up the volume on advertising innovation or be left behind.” ‘ The Future of Advertising is Now’ Report, 2006 These several slides are part of a larger presentation created specifically for creative agencies/digital, ad agencies and a client in the food industry – company names were removed to protect the innocent. If you are interested in using these slides, please request permission by emailing [email_address] . Obviously, you cannot sell or distribute these slides for profit in full or part. Otherwise, feel free to use the concepts in your organization. It you would like to discuss these ideas, feel free to contact me directly at Janice@CoachingCircles.com.

Why Innovate?

Internal & External Opportunities

How to Create Innovation?

Idea Generation to Value Realization

Creativity vs. Innovation

Idea Generation | Creativity Loop

Value Realization | Innovation Loop

4 Choices Do Nothing. Perhaps business as usual will be profitable for you in the short and medium term. Be Lucky. Perhaps new ideas regarding operations, logistics, new products/services will be created internally. Be Sure. Hire Operational Consultants, Management Consultants, Product Innovation Consultants to bring ideas to you which you approve and execute. Be Absolutely Sure. Hire an Innovative Facilitator to assist your organization in being innovative across all functions. CREATING A PROCESS TO GENERATE, CHANNEL AND TRANSFORM GREAT IDEAS INTO VALUE “ There is no comparison between that which is lost by not succeeding and that which is lost by not trying.” ~ Sir Francis Bacon

Do Nothing. Perhaps business as usual will be profitable for you in the short and medium term.

Be Lucky. Perhaps new ideas regarding operations, logistics, new products/services will be created internally.

Be Sure. Hire Operational Consultants, Management Consultants, Product Innovation Consultants to bring ideas to you which you approve and execute.

Be Absolutely Sure. Hire an Innovative Facilitator to assist your organization in being innovative across all functions.

Why Innovate? EXTERNAL OPPORTUNITIES To define your company and brand as a national (global?) leader in your industry. To create a more diversified client base thereby decreasing the risk by not being completely reliant on a few clients for the majority of your revenue. To attract the attention of global organizations for investment / growth opportunities. To increase your brand equity thereby increasing the value of your organization. To increase the barriers to entry from competition. To establish your company as an smart, strong and innovative company increasing the likelihood of opportunities from vendors and clients knocking on your door to do deals and create partnerships. To increase the potential of good press – receiving “free” advertising and publicity. “ In an age demanding innovation, if a company is not able, it is doomed to decline and extinction.” — Peter Drucker

EXTERNAL OPPORTUNITIES

To define your company and brand as a national (global?) leader in your industry.

To create a more diversified client base thereby decreasing the risk by not being completely reliant on a few clients for the majority of your revenue.

To attract the attention of global organizations for investment / growth opportunities.

To increase your brand equity thereby increasing the value of your organization.

To increase the barriers to entry from competition.

To establish your company as an smart, strong and innovative company increasing the likelihood of opportunities from vendors and clients knocking on your door to do deals and create partnerships.

To increase the potential of good press – receiving “free” advertising and publicity.

Why Innovate? INTERNAL OPPORTUNITIES To be ‘the’ place to attract top talent in all areas of your business from management to the factory floor. To decrease employee churn by invigorating imagination and rewarding ideas. To increase the amount of forward thinking in all activities within the organization which leads to increased productivity and cost savings. To bring more fun and enjoyment into the workplace decreasing the amount of absent/ill employees. An innovation program is a sign of long term planning, commitment and company stability thereby decreasing employee stress associated with instability and costs associated stress related illnesses and on the job accidents. Engaged employees are more productive, profitable, safer, create stronger customer relationships, and stay longer with their company than less engaged employees. ( Gallup Research ) “ The best way to have a good idea is to have a lot of ideas.” — Dr. Linus Pauling Awarded Noble Peace Prize & Noble Prize in Chemistry

INTERNAL OPPORTUNITIES

To be ‘the’ place to attract top talent in all areas of your business from management to the factory floor.

To decrease employee churn by invigorating imagination and rewarding ideas.

To increase the amount of forward thinking in all activities within the organization which leads to increased productivity and cost savings.

To bring more fun and enjoyment into the workplace decreasing the amount of absent/ill employees.

An innovation program is a sign of long term planning, commitment and company stability thereby decreasing employee stress associated with instability and costs associated stress related illnesses and on the job accidents.

Engaged employees are more productive, profitable, safer, create stronger customer relationships, and stay longer with their company than less engaged employees. ( Gallup Research )

How to Create Innovation? BY CREATING A PROCESS TO GENERATE, CHANNEL AND TRANSFORM GREAT IDEAS INTO VALUE Idea Generation: Generate Creative Ideas Value Realization: Channel Ideas and Transform into Real Value Idea Generation Creativity Loop Value Realization Innovation Loop Leadership Data Data Data Data

BY CREATING A PROCESS TO GENERATE, CHANNEL AND TRANSFORM GREAT IDEAS INTO VALUE

Idea Generation: Generate Creative Ideas Value Realization: Channel Ideas and Transform into Real Value

Creativity vs. Innovation “ Creativity is the process by which ideas are generated and developed.” ~ John Kao Adapted from: Kao, J., Jamming: The Art and Discipline of Business Creativity , HarperCollins Publishers, NY, 1996. “ Innovation is ‘Creativity Implemented’.” “It’s taking creative ideas and bringing them into the world so that they change lives, and change the organizations that bring them to the world.” CHAIRMAN, THE IDEA FACTORY FOUNDER, THE IDEA FACTORY ~ Arnold Wasserman

Idea Generation | Creativity Loop The Idea Generation core process, outlined in this Creativity Loop, consists of two cycles each composed of several phases: Staging Cycle: Building the right context and mindset to access and manifest focused creative potential. Imagination Cycle: Using creativity to generate innovative ideas. Creating the Space Establish the Challenge Igniting Creativity Accessing Insights Reflect Explore Massage, Encourage & Direct Staging Imagination Fostering the Right State of Mind Refine, Reveal & Reward Accessing Insights DECISION Idea Generation | Creativity Loop Data Ideas

The Idea Generation core process, outlined in this Creativity Loop, consists of two cycles each composed of several phases:

Staging Cycle: Building the right context and mindset to access and manifest focused creative potential.

Imagination Cycle: Using creativity to generate innovative ideas.

Ideas Value Realization | Innovation Loop The Value Realization core process, outlined in this Innovation Loop, consists of two cycles each composed of several phases: Idea Cycle: Building the right leadership team to assess the ideas generated. Value Cycle: Planning, developing and executing the right ideas to realize value. Creating the Space Igniting Creativity Ranking, Assessing & Winnowing Feedback Internal & External Fostering the Right State of Mind Refine, Reveal & Reward DECISION Value Planning Development & Execution Partnerships Value Realization | Innovation Loop Value Ideas

The Value Realization core process, outlined in this Innovation Loop, consists of two cycles each composed of several phases:

Idea Cycle: Building the right leadership team to assess the ideas generated.

Value Cycle: Planning, developing and executing the right ideas to realize value.

Let’s Create Possibilities “ People rarely succeed unless they have fun in what they are doing.” ~ Dale Carnegie Janice Gjertsen-Caillet [email_address] +44 (0)777.329.7331 “ Agencies will need to take on multiple roles: [such as] Agency as joint venture partner” The Future of Advertising and Agencies: A 10 Year Perspective, 2007