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"Getting Real" The smarter, faster, easier way to build Organizations 2.0
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"Getting Real" The smarter, faster, easier way to build Organizations 2.0


This is a conversation about the "Getting Real" paradigm from 37Signals and its impact on organizations. The smarter, faster, easier way …

This is a conversation about the "Getting Real" paradigm from 37Signals and its impact on organizations. The smarter, faster, easier way
to build Organizations 2.0

Published in Business , Technology
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  • 1. “Getting Real” The smarter, faster, easier way to build Organizations 2.0 August 7, 2008 1 José Cabrera
  • 2. Leadership = Conversations What is key is not access to the information, but access to the conversations, taking active part in them. These are the conversations that will allow us to develop new capabilities as leaders, to anticipate the future needs of our customers and to atract the new digital talent required by our organizations. 2 José Cabrera
  • 3. “Getting Real” Test your ideas in a real environment, with real customers and real markets. Don't lose your time. Skip all the stuff that represent real and build the real thing. Experiment, listen and improve. Get something real up and running quickly. It's the best way to build momentum. 3 José Cabrera
  • 4. Less is more Less people, less structure, less instructions, less paperwork, less hierarchy, less predictions and less meetings and abstractions. Stick to what's truly essential, to the core of your business. Less cost of change, less margin of error, less support needs, less useless explanations. 4 José Cabrera
  • 5. Time is the key In the current environment of high competition and accelerated changes time is the key variable. Launch on time and on budget; adjust the scope of your idea. Long term projects are nothing but fantasy, something that keeps you away from real. 5 José Cabrera
  • 6. Find the “core” of your idea Take whatever you think your project should be and cut it in half. Pare goals down until you're left with the important ones. Cut it in half again: you got the essential now. That's the “core” of you idea Stick to what's truly essential. Most good ideas are also simple, not- so-good ideas are difficult to formulate. . 6 José Cabrera
  • 7. Work in iterations Accept that decisions are temporary. Make the call and move on. You'll go back and change that decision later if it doesn't work. Accept that mistakes will happen and go on. Don't expect to get it right the first time. Avoid pressure. Let the project grow and speak to you. Let it take form and evolve. You will take better informed decisions as you go along. The result is real feedback from your customers, and real guidance on what requires your attention. 7 José Cabrera
  • 8. Create agile organizations Build transparent organizations. It's about staying small and being fast and flexible, open to change and innovation. More flexible, more changes and, definitely, more freedom and more fun. Less paperwork and formalities, less mass, less fear. 8 José Cabrera
  • 9. Foster an innovation culture Find new ways to deal with future challenges, exploring new avenues and avoiding the easy answers to problems. Build a culture that questions the quot;Status quoquot; and face challenges in unusual ways. Create people centric and flexible organizations, where leadership and innovation is everyone's job. 9 José Cabrera
  • 10. Keep the team small Metcalfe's law explains why you have to keep teams as small as possible: the efficiency of the team is approximately the inverse of the square of the number of members in the team. In other words: the probability that communication problems happen in the team grows exponentially as the number of members grow. 10 José Cabrera
  • 11. Cultivate simplicity as a value Maybe it's better to simplify a process instead of training the people to face complexity. Not everyone feels able to have creative ideas; but everybody can point out something that could be done in a more simple way. As time goes by, the organizations get used to complexity. They just don't notice it, and tend to increase it. 11 José Cabrera
  • 12. Resist the temptation of growth Not all companies need to have thousands of employees, or to reach billions euros in market capitalization. Your ideal size could be only ten people, five people or even just yourself. 12 José Cabrera
  • 13. Avoid “passion killers” Hire happy, enthusiastic people. People who are passionate about their job. Look for people who are curious and willing to learn. Don't think you need a tech- celebrity. A happy yet average employee is better than a disliked and negative guru. 13 José Cabrera
  • 14. Jump into the lifeboat! Value creation in the Collaboration Era requires imagination, creativity and passion. It's about creating new people centric organizations, where leadership and innovation is everyone's job. 14 José Cabrera
  • 15. We make it real “Less is more” is our guiding principle. We build easy-to-use low-cost web products for SMEs and freelance professionals. We create unique applications that do less things instead of more, but they do the important ones. We use agile technologies such as Ruby on Rails to achieve agile and flexible development. 15 José Cabrera
  • 16. The book 16 José Cabrera
  • 17. “Getting Real” The smarter, faster, easier way to build Organizations 2.0 August 7, 2008 17 José Cabrera