E book distribution models for publishers with particular reference
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E book distribution models for publishers with particular reference

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Case study on aNobii.com

Case study on aNobii.com

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  • 1. eBook distribution models for publishers with particular reference to aNobii.com Jamil Chishti Publishing MA, UCLAN March 26, 2012
  • 2. The presentation will consider: What is the future of ebooks? Will amazon have a virtual monopoly or will it face any serious competition? What are current problems in the distribution of ebooks how are publishers getting their ebooks to market in innovative ways?
  • 3. The problem with discovering eBooks
  • 4. A Solution: aNobii.com Founded in 2006 in Hong Kong › The word “anobii” comes from the Latin for bookworm online reading community › bring book lovers together and help you find your next read and enable you to tell your friends about it The aNobii iPhone and Android Apps › scan the barcode on the back of any book to bring up reviews and compare prices
  • 5. The “new” aNobii.com Matteo Berlucchi bought aNobii in 2010 and built a team around him with some serious publishing backgrounds › His motto is "The only constant thing in life is change. I think change is like a wave and businesses have to learn how to surf on it. The surf board is innovation.” Secured backing from investors led by HMV Group, HarperCollins, Penguin and The Random House Group
  • 6. Disruptive business model A retail driven business where the shop is the network. There’s no shop front. You go from the discovery to the purchase.
  • 7. How it competes with Amazon New discovery features including user- curated book topics that can be “followed” as though they were Twitter lists. › Infinitely more granular topics than the generic categories on most website. › Users can create topic lists like “Books mentioning Preston” or “fiction book set in Cyprus” etc. Features like these are more natural than Amazon. It’s designed to heighten user engagement with books.
  • 8. Benefit to publishers: The publishers get to sell e-books directly to consumers. › the publisher determines the selling price Publishers get access to data on readers › You can spot trends. eg may get early warning on any implosion in the teen vampire fiction genre.
  • 9. Future Development Extend the aNobii idea into Facebook Facebook’s Books section – each individual book page will have reader to pull reviews from aNobii Facebook has a huge 750 million user base and will provide opportunities to compete with Amazon
  • 10. Competition: BOOKISH.COM › Joint venture of Hachette, Penguin and Simon & Schuster in the U.S. - not launched SUBTEXT › working with Hachette Book Group, Penguin Group, Random House, Simon & Schuster, Byliner, Algonquin and other publishers and offering enhanced titles- notes, interviews etc › The platform is integrated with Google Books, but readers can add any e-books in the Adobe DRM format to their Subtext shelves—i.e., not Kindle books. › Users earn points for participating by writing reviews etc, and use them to unlock the author and expert content in the text.
  • 11. Any questions?