eBook distribution models for publishers with particular reference to aNobii.com Jamil Chishti Publishing MA, UCLAN March 26, 2012
The presentation will consider: What is the future of ebooks? Will amazon have a virtual monopoly or will it face any serious competition? What are current problems in the distribution of ebooks how are publishers getting their ebooks to market in innovative ways?
A Solution: aNobii.com Founded in 2006 in Hong Kong › The word “anobii” comes from the Latin for bookworm online reading community › bring book lovers together and help you find your next read and enable you to tell your friends about it The aNobii iPhone and Android Apps › scan the barcode on the back of any book to bring up reviews and compare prices
The “new” aNobii.com Matteo Berlucchi bought aNobii in 2010 and built a team around him with some serious publishing backgrounds › His motto is "The only constant thing in life is change. I think change is like a wave and businesses have to learn how to surf on it. The surf board is innovation.” Secured backing from investors led by HMV Group, HarperCollins, Penguin and The Random House Group
Disruptive business model A retail driven business where the shop is the network. There’s no shop front. You go from the discovery to the purchase.
How it competes with Amazon New discovery features including user- curated book topics that can be “followed” as though they were Twitter lists. › Infinitely more granular topics than the generic categories on most website. › Users can create topic lists like “Books mentioning Preston” or “fiction book set in Cyprus” etc. Features like these are more natural than Amazon. It’s designed to heighten user engagement with books.
Benefit to publishers: The publishers get to sell e-books directly to consumers. › the publisher determines the selling price Publishers get access to data on readers › You can spot trends. eg may get early warning on any implosion in the teen vampire fiction genre.
Future Development Extend the aNobii idea into Facebook Facebook’s Books section – each individual book page will have reader to pull reviews from aNobii Facebook has a huge 750 million user base and will provide opportunities to compete with Amazon
Competition: BOOKISH.COM › Joint venture of Hachette, Penguin and Simon & Schuster in the U.S. - not launched SUBTEXT › working with Hachette Book Group, Penguin Group, Random House, Simon & Schuster, Byliner, Algonquin and other publishers and offering enhanced titles- notes, interviews etc › The platform is integrated with Google Books, but readers can add any e-books in the Adobe DRM format to their Subtext shelves—i.e., not Kindle books. › Users earn points for participating by writing reviews etc, and use them to unlock the author and expert content in the text.