Koreacomm - Does Web 3.0 exist?
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Koreacomm - Does Web 3.0 exist?

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This is the presentation i did for the Korean Broadcasting Corporation. They asked me to discuss web 3.0 - i responded that i didnt know for certain that another version of the web was really a useful ...

This is the presentation i did for the Korean Broadcasting Corporation. They asked me to discuss web 3.0 - i responded that i didnt know for certain that another version of the web was really a useful concept, but that if we had to use such terms, i think it would draw on the sets of concepts in this presentation.

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Koreacomm - Does Web 3.0 exist? Koreacomm - Does Web 3.0 exist? Presentation Transcript

  • Evolution of Mobile Services Web 3.0? Mobile 2.0? Cloud 1.0?
  • Me
    • By day: SEO Specialist, Incisive Media
    • By night: Moblog.net, co-founder
    • Hours: Linkedin, Youtube, Twitter, Facebook, Gmail, Google
  • “ The future is already here - it is just unevenly distributed” - William Gibson
  • Many webs, many stories
    • Web 1.0 - the read web
      • http, smtp, ftp,
      • Reading about scoble’s kittens
    • Web 2.0 - the read/write web
      • RSS, Ajax, SOAP, XML
      • Uploading your own kitten
    • Web 3.0 - the decentralised read/write web
      • XFn, FOAF, A-GPS, Wifi,
      • Connecting to others via your kitten
  •  
  •  
  •  
  • Unlimited shelf space?
  • Think about where your users really are… Search Social Aggregators Delicious StumbleUpon Twitter Facebook Digg Publish SEO Editorial Feeds Upload
  • The reach of a typical website
  • The reach of social networks
  • The reach of search networks
  • Why are they visiting these other destinations?
    • Downloading / Accessible
    • Web 1.0
      • Webmail
        • SMTP / POP3
      • Web search (Spiders)
      • Filesharing Networks
        • Napster, Limewire
      • Distributed computing
        • Torrent / SETI
    • Uploading / Engaging
    • Web 2.0
      • Feeds
        • XML / RSS
      • Rich interfaces
        • SOAP / AJAX
      • Discovery
        • Wikis
        • Server Side
        • Tags
      • Thin client layers
        • Mobile / iPods / PDAs
        • Blogs
      • Webservices
        • Mashups
        • Widgets
        • APIs
    • Embrace an evolutionary trend in online services.
      • Direct result of broadband
      • Migration from client side processing to server side computing
      • Coming of age: Web ‘page’ metaphor no longer makes any sense
      • “ Doorways” & “Portals” become “Streams” & “Rivers”
  • Web 3.0 Synonomous with Semantics
    • Aggregation is core to web 3.0 innovation
    • Machine readable, human meaningful
    • Decentralised resources
    • Any access point
    • Threaded relevance
    • Unlimited meta data
  • “ Google, we have a problem”
    • Persistently relevant - do such conditions ever exist?
    • Finding over searching - do humans trust machines?
    • Semantic relevance relies on decent metadata - but who creates it?
  • Gazza izza footballer + hazza drinking problem
  • Metacrap
    • Doctorow's seven insurmountable obstacles to reliable metadata are:
    • People lie
    • People are lazy
    • People are stupid
    • Mission Impossible: know thyself
    • Schemas aren't neutral
    • Metrics influence results
    • There's more than one way to describe something
  • Whoa! Too much information.
  • Managing meta-crap
    • Location data might be a good starting point to think about semantic data
    • Collaboration may be good way to gather meta data
    • From a user experience perspective location based services resemble meaningful connections generated by machines
    • Despite meta data crisis, we can simulate and infer reliability, via recommendation, referral & trusted sources
  • Post from where I am to where my people be
  • Collaborative Meta Data
  •  
  • Artful Mapping / Meaningful GPS
  • Mobile Mashups
  • Human meaningful
    • Discovery: friends in high places
    • Cultural identity: be yourself
    • Always on: All I care about all of the time
    • Live now: disrupt physical limits
      • where am I? where are you?
    • Omnipotence: Participate from wherever I am
    • Omnipresence: Niche networks to networked niches
  • Transformation Takeaway
    • Think about where your users really are
      • visiting other sites via SERPs
      • socialising in networks
      • reading blogs
      • mobile
    • Why are they visiting these other destinations?
      • What tools do they need?
      • What platforms are they on?
      • What can you make use of?
      • APIs, apps, blogging, video, socnets, mobile
    • Thanks for listening!
    • Jonathan Allen
    • [email_address]
    • Twitter.com/jc1000000
    • Linkedin.com/in/jc1000000
    • +44 7946 636 439