Evolution of Mobile Services Web 3.0? Mobile 2.0? Cloud 1.0?

Me By day: SEO Specialist, Incisive Media By night: Moblog.net, co-founder Hours: Linkedin, Youtube, Twitter, Facebook, Gmail, Google

By day: SEO Specialist, Incisive Media

By night: Moblog.net, co-founder

Hours: Linkedin, Youtube, Twitter, Facebook, Gmail, Google

“ The future is already here - it is just unevenly distributed” - William Gibson

Many webs, many stories Web 1.0 - the read web http, smtp, ftp, Reading about scoble’s kittens Web 2.0 - the read/write web RSS, Ajax, SOAP, XML Uploading your own kitten Web 3.0 - the decentralised read/write web XFn, FOAF, A-GPS, Wifi, Connecting to others via your kitten

Web 1.0 - the read web

http, smtp, ftp,

Reading about scoble’s kittens

Web 2.0 - the read/write web

RSS, Ajax, SOAP, XML

Uploading your own kitten

Web 3.0 - the decentralised read/write web

XFn, FOAF, A-GPS, Wifi,

Connecting to others via your kitten

Unlimited shelf space?

Think about where your users really are… Search Social Aggregators Delicious StumbleUpon Twitter Facebook Digg Publish SEO Editorial Feeds Upload

The reach of a typical website

The reach of social networks

The reach of search networks

Why are they visiting these other destinations? Downloading / Accessible Web 1.0 Webmail SMTP / POP3 Web search (Spiders) Filesharing Networks Napster, Limewire Distributed computing Torrent / SETI Uploading / Engaging Web 2.0 Feeds XML / RSS Rich interfaces SOAP / AJAX Discovery Wikis Server Side Tags Thin client layers Mobile / iPods / PDAs Blogs Webservices Mashups Widgets APIs Embrace an evolutionary trend in online services. Direct result of broadband Migration from client side processing to server side computing Coming of age: Web ‘page’ metaphor no longer makes any sense “ Doorways” & “Portals” become “Streams” & “Rivers”

Downloading / Accessible

Web 1.0

Webmail

SMTP / POP3

Web search (Spiders)

Filesharing Networks

Napster, Limewire

Distributed computing

Torrent / SETI

Uploading / Engaging

Web 2.0

Feeds

XML / RSS

Rich interfaces

SOAP / AJAX

Discovery

Wikis

Server Side

Tags

Thin client layers

Mobile / iPods / PDAs

Blogs

Webservices

Mashups

Widgets

APIs

Embrace an evolutionary trend in online services.

Direct result of broadband

Migration from client side processing to server side computing

Coming of age: Web ‘page’ metaphor no longer makes any sense

“ Doorways” & “Portals” become “Streams” & “Rivers”

Web 3.0 Synonomous with Semantics Aggregation is core to web 3.0 innovation Machine readable, human meaningful Decentralised resources Any access point Threaded relevance Unlimited meta data

Aggregation is core to web 3.0 innovation

Machine readable, human meaningful

Decentralised resources

Any access point

Threaded relevance

Unlimited meta data

“ Google, we have a problem” Persistently relevant - do such conditions ever exist? Finding over searching - do humans trust machines? Semantic relevance relies on decent metadata - but who creates it?

Persistently relevant - do such conditions ever exist?

Finding over searching - do humans trust machines?

Semantic relevance relies on decent metadata - but who creates it?

Gazza izza footballer + hazza drinking problem

Metacrap Doctorow's seven insurmountable obstacles to reliable metadata are: People lie People are lazy People are stupid Mission Impossible: know thyself Schemas aren't neutral Metrics influence results There's more than one way to describe something

Doctorow's seven insurmountable obstacles to reliable metadata are:

People lie

People are lazy

People are stupid

Mission Impossible: know thyself

Schemas aren't neutral

Metrics influence results

There's more than one way to describe something

Whoa! Too much information.

Managing meta-crap Location data might be a good starting point to think about semantic data Collaboration may be good way to gather meta data From a user experience perspective location based services resemble meaningful connections generated by machines Despite meta data crisis, we can simulate and infer reliability, via recommendation, referral & trusted sources

Location data might be a good starting point to think about semantic data

Collaboration may be good way to gather meta data

From a user experience perspective location based services resemble meaningful connections generated by machines

Despite meta data crisis, we can simulate and infer reliability, via recommendation, referral & trusted sources

Post from where I am to where my people be

Collaborative Meta Data

Artful Mapping / Meaningful GPS

Mobile Mashups

Human meaningful Discovery: friends in high places Cultural identity: be yourself Always on: All I care about all of the time Live now: disrupt physical limits where am I? where are you? Omnipotence: Participate from wherever I am Omnipresence: Niche networks to networked niches

Discovery: friends in high places

Cultural identity: be yourself

Always on: All I care about all of the time

Live now: disrupt physical limits

where am I? where are you?

Omnipotence: Participate from wherever I am

Omnipresence: Niche networks to networked niches

Transformation Takeaway Think about where your users really are visiting other sites via SERPs socialising in networks reading blogs mobile Why are they visiting these other destinations? What tools do they need? What platforms are they on? What can you make use of? APIs, apps, blogging, video, socnets, mobile

Think about where your users really are

visiting other sites via SERPs

socialising in networks

reading blogs

mobile

Why are they visiting these other destinations?

What tools do they need?

What platforms are they on?

What can you make use of?

APIs, apps, blogging, video, socnets, mobile

Thanks for listening! Jonathan Allen [email_address] Twitter.com/jc1000000 Linkedin.com/in/jc1000000 +44 7946 636 439

Thanks for listening!

Jonathan Allen

[email_address]

Twitter.com/jc1000000

Linkedin.com/in/jc1000000

+44 7946 636 439