...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  


                                            Table of Contents
  ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

                                                     Question	
  ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

                                             INTRODUCTION
       ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  


                                            Expressions of Inter...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  


                                              PROFILE
         W...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  




                                                              ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  


                                            LEADERSHIP
      Que...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

            Question	
  3.	
  Staffing	
  

                     ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

           Question	
  5.	
  Internal	
  
                  Capab...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

         Question	
  6.	
  Decision-­‐
                          ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

       Question	
  8.	
  New	
  Ideas	
  

                      ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

                                            PLANNING
   Question	...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

	
  

       Question	
  10:	
  Business	
  Plan	
  
            ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  


                                              CUSTOMER & MARKET
...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  


                  Question	
  12:	
  Sales	
  
                 ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

        Question	
  14:	
  Revenue	
  
                          ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

       WHERE DOES THE REVENUE COME FROM ?
                       ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

	
  

             Question	
  16:	
  market	
  
                ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  



                                         :+;*(&"<*(,*$,&'$()*+,...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

Questions	
  19-­‐22:	
  Growth	
  &	
  
                        ...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

       Question	
  22:	
  Customer	
  
                    Relati...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  


                                            PRODUCT & PROCESSES
...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  


                                                    (&)*#+,-#-./...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  


                                             FINANCE & BENCHMARK...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

                                            The	
  scores	
  for	...
BUSINESS ASSESSMENT	
  |	
  Data	
  Analysis Report	
  

         Question	
  29:	
  External	
  
                    Comp...
Data analysis.q1 48 final3
Data analysis.q1 48 final3
Data analysis.q1 48 final3
Data analysis.q1 48 final3
Data analysis.q1 48 final3
Data analysis.q1 48 final3
Data analysis.q1 48 final3
Data analysis.q1 48 final3
Data analysis.q1 48 final3
Data analysis.q1 48 final3
Upcoming SlideShare
Loading in...5
×

Data analysis.q1 48 final3

694

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
694
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Data analysis.q1 48 final3"

  1. 1.                 NEW  ZEALAND  BUSINESS  ASSESSMENT    Data  Analysis  REPORT                             Josh  Forde   September  2010    
  2. 2. BUSINESS ASSESSMENT  |  Data  Analysis Report   Table of Contents INTRODUCTION ........................................................................................4   Purpose   4   Scope   4   Methodology   4   Expressions  of  Interest..............................................................................5   PROFILE ....................................................................................................6   Who  are  the  business  owners?   6   LEADERSHIP ..............................................................................................8   Question  1.  Motivation   8   Question  2.  Achievement   8   Question  3.  Staffing   9   Question  4.  Expertise   9   Question  5.  Internal  Capabilities   10   Question  6.  Decision-­‐making   11   Question  7.  Shareholder  Agreement   11   Question  8.  New  Ideas   12   PLANNING ..............................................................................................13   Question  9.  Business  Plan   13   Question  10:  Business  Plan  Review   14   CUSTOMER  &  MARKET............................................................................15   Question  11:  Point  of  Difference   15   Question  12:  Sales  Channels   16   Question  13:  Selling   16   Question  14:  Revenue  Stream   17   Question  15:  Market  Revenue   17   Question  16:  market  Analysis   19   Question  17:  Competition  Analysis   19   Question  18:  Customer  Satisfaction   20   Questions  19-­‐22:  Growth  &  Decline   21   Question  22:  Customer  Relationship   22   Question  23:  Suppliers  Relationship   22   PRODUCT  &  PROCESSES..........................................................................23   Question  24:  New  Products  &  Services   23     NZ  Business  Assessment  Data  Analysis     2  
  3. 3. BUSINESS ASSESSMENT  |  Data  Analysis Report   Question  25:  Product  Development   23   Question  26:  Intellectual  Property   24   FINANCE  &  BENCHMARKING...................................................................25   Question  27:  Performance  Reports   25   Question  28:  Performance  Tracking   25   Question  29:  External  Comparison   27   Question  30:  Business  Issues   27   Question  31:  Contingencies   28   Question  32:  Employees   28   PLANNING  &  DOCUMENTATION .............................................................29   Question  33:  Training  &  Development   29   Question  34:  Contingency  Plans   29   Question  35:  Documentation   30   Question  36:  Staff  Issues   30   Question  37:  Business  Process   31   Question  38:  Process  &  Product  Development   31   Question  39:  Consultation   32   Question  40:  Risk  Management   33   Question  41:  Disaster  Recovery   34   Question  47:  Staff  FTE   35   Question  48:  Export  Status   36   Appendix  A  :  Questions  not  analysed ......................................................37       NZ  Business  Assessment  Data  Analysis     3  
  4. 4. BUSINESS ASSESSMENT  |  Data  Analysis Report   INTRODUCTION Purpose   The  purpose  of  this  analysis  is  to  investigate  data  collected  by  the  Business  Assessment   Tool  up  to  end  April  2010  such  that:    The  meaning  of  New  Zealand  SME  Business  Capability  data  captured  can  be   communicated    The  most  valuable  questions  may  be  retained  or  represented  in  the  Business   Capability  Platform.    Options  for  data  analysis,  presentation  and  packaging  may  be  explored    Results  may  be  released  in  a  targeted  and/or  gradual  strategy  to  assist  Capability  NZ   to  provide  data  on  SME  practices  in  New  Zealand.   Scope   This  report  covers  all  the  data  in  a  two  dimensional  manner.  It  is  an  initial  broad  analysis   as  a  precursor  to  cross-­‐tabulations  and  more  detailed  investigation.       Methodology   Data  was  collected  from  business  owners  using  the  Business  Assessment  Tool  from   inception  until  the  end  of  April  2010.   The  tool  is  an  online  survey,  located  at  businessassessment.co.nz.    The  data  set  consists  of   all  answers  submitted  through  the  Business  Assessment  Tool  by  business  owners   responding  either  by  invitation  from  Business  Advisors  or  from  finding  the  site  on  the  Web.     Many  of  the  participants  came  through  the  ‘Join  the  Race’  campaign  to  promote  the  tool.     This  is  the  first  analysis  of  the  data.  Data  was  contained  within  the  Tool  in  an  encrypted   format  and  has  been  extracted  for  reported  here  for  the  first  time.       NZ  Business  Assessment  Data  Analysis     4  
  5. 5. BUSINESS ASSESSMENT  |  Data  Analysis Report   Expressions of Interest Capability  NZ  would  welcome  expressions  of  interest  from  any  parties  with  an  interest  in   SME  business  capability.    A  new  Business  Assessment  Tool  is  in  development,  in   partnership  with  New  Zealand  Trade  &  Enterprise  (NZTE).    Feedback  to  make  the   assessment  more  relevant  is  invited.     Please  contact  :  Roisin  King  CEO,  (04)  913  1200,  roisin.king@capabilitynz.org         Limitations  of  the  data   The  intent  of  the  report  on  data  analysis  is  to  give  a  broad  picture  of  the  existing  SME   business  capability  in  New  Zealand.    It  is  not  intended  as  exhaustive  research  but  gives   insight  into  the  state  of  real  business  practices,  as  perceived  by  owners  and  managers.   In  some  instances,  the  assessment  asks  a  single-­‐answer  question  where  respondents  are   able  to  answer  more  than  once.  Thus  in  some  questions  data  responses  sum  to  more  than   100%.    These  questions  are  annotated  as  such.     Statistical  bias.      Bias  may  be  present  in  this  data  as  it  does  not  constitute  a  random   sample.  It  deals  with  business  owners  in  New  Zealand  who  have  an  interest  in  business   assessment.   Respondents  access  the  survey  through  a  variety  of  channels,  such  as:    Web-­‐based  respondents  seeking  to  improve  their  business  practices    Participants  in  the  Enterprise  Training  Program,  participating  to  access  courses   subsidised  by  NZTE    Referrals  from  business  advisors,  being  business  owners  who  seek  to  improve  their   business.     NZ  Business  Assessment  Data  Analysis     5  
  6. 6. BUSINESS ASSESSMENT  |  Data  Analysis Report   PROFILE Who  are  the  business   owners?   The  survey  data  set  contains  4007  unique  assessments.   Questions  were  not  mandatory  to  respond  to,  thus  the  set  fluctuates.    More  difficult  or   scenario-­‐specific  questions  received  low  responses  however,  generally  the  respondents   engaged  with  the  questions.  For  most  answers  n  (number  of  respondents)  is  between   3500  and  3850     In  line  with  existing  data,  the  majority  of  SMEs  employed  5  people  or  less.    47%  had  no   employees.   The  business  assessment  had  a  wide  spread  of  participation  nationwide,  particularly   where  Regional  Partners  promoted  the  assessment  in  conjunction  with  ‘Join  the  Race’   campaign  or  the  Enterprise  Training  Scheme  (‘ETP’)  administered  by  NZTE.     0123$45$6781938838$:94$45$3;<=4>338?$ &,'$ !"#$ &,!'$ &,!$ &,('$ &,($ &,+'$ &,+$ &,%'$ %&#$ "#$ )#$ *#$ &,%$ '#$ '#$ !#$ &,&'$ (#$ +#$ &$ &$ %$ +$ ($ !$ '$ -.%&$ %%.%*$ +&/$ !&/$     NZ  Business  Assessment  Data  Analysis     6  
  7. 7. BUSINESS ASSESSMENT  |  Data  Analysis Report     Note  :  Regional  answer  information  was  provided  in  June  2010   which  explains  the  4907  respondents.           NZ  Business  Assessment  Data  Analysis     7  
  8. 8. BUSINESS ASSESSMENT  |  Data  Analysis Report   LEADERSHIP Question  1.  Motivation   Which  of  the  following  is  this  business's  main  motivation  for  being  in  operation?   (n=3906)   Almost  half  of  all  businesses  existed  to  satisfy  the  lifestyle  goals  or  interests  of  the  owner.   Only  12%  aspired  to  expand  internationally  and  2%  were  setup  for  sale.   Main  motivation  for  business   #   %   to  satisfy  the  lifestyle  goals  or  interests  of  the  owner(s)   1,833   47   to  provide  employment  for  the  owner(s)  or  their  family   1,203   31   to  become  an  international  business   453   12   other   321   8   to  sell  the  business   96   2   Total  Responses   3,906   100   Question  2.  Achievement   To  what  extent  has  this  business  consistently  achieved  the  objective  in  question  1?   (n=3875)   Businesses  were  normally  distributed  in  their  success  at  achieving  their  purpose,  although   slightly  more  report  full  achievement  (15%)  than  none  at  all  (11%)       NZ  Business  Assessment  Data  Analysis     8  
  9. 9. BUSINESS ASSESSMENT  |  Data  Analysis Report   Question  3.  Staffing   What  is  this  business's  main  vision  for  its  future  staffing?   Most  businesses  expected  to  grow  staff  numbers  (51%)  in  the  immediate  1-­‐2  year  term   but  71%  over  the  longer  term.  Only  2%  expected  to  reduce  numbers.   Future  staffing  numbers   less   same   more   n   in  the  next  1-­‐2  years   2%   47%   51%   3,731   In  more  than  3  years   2%   27%   71%   3,300   Question  4.  Expertise   Does  this  business  use  external  expertise  from  the  following?           (n=3494)   By  far  the  most  popular  source  of  external  expertise  for  businesses  was  financial   advisors/accountants,  used  by  87%  of  businesses.  Business  mentors/advisors  were  used   by  44%  and  other  specialists  by  smaller  proportions.     It  should  be  noted  that  there  is  a  selection  bias  in  the  population  in  that  the  tool  is   promoted  by  businesses  advisors,  therefore  business  owners  who  do  receive  advice  may   be  over-­‐represented  compared  to  the  SME  population  as  a  whole.   Source  of  external  expertise   #   %   financial advisors / accountants 3,026 87 other (e.g. lawyers, bankers) 1,723 49 business advisors / mentors 1,552 44 sales and marketing advisors 834 24 human resources consultants 420 12 independent directors 275 8 efficiency improvement advisors 236 7 export advisors 160 5 *%+$,-./-0123-$45$67890-88-8$78903$1:-$54;;4<903$===$ 8FD236#+/0-1231# )#$ 8E,-8*,=#-BD3208B8*6#+/0-1231# "#$ -*/8D8*/8*6#/-38,6231# !#$ 75B+*#381253,81#,2*15.6+*61# ('#$ 1+.81#+*/#B+3@8C*;#+/0-1231# '%#$ ?51-*811#+/0-1231#4#B8*6231# %%#$ 26783#98:;:#.+<=831>#?+*@831A# %&#$ )*+*,-+.#+/0-1231#4#+,,25*6+*61# !"#$ !"# $!"# %!"# &!"# '!"# (!!"#     NZ  Business  Assessment  Data  Analysis     9  
  10. 10. BUSINESS ASSESSMENT  |  Data  Analysis Report   Question  5.  Internal   Capabilities   Question  5:  Does  this  business  have  internal  people,  including  the  business  owner,  with   the  following?   The  most  common  formal  qualifications  for  businesses  are  technical/job-­‐related  while   there  is  a  clear  pattern  that  most  expertise  to  be  gained  in  the  workplace.  The  areas  with   no  experience  include  exporting  (70%),  human  resources  (24%)  and  strategic/planning   (19%).         workplace formal Expertise no experience experience formal training qualification n Technical / job-related expertise 5% 47% 28% 40% 4006 Strategic / planning expertise 19% 54% 17% 10% 3835 Sales and marketing expertise 15% 55% 18% 11% 4023 Human resources expertise 24% 56% 12% 7% 3633 Financial expertise 14% 56% 14% 17% 4103 Exporting expertise 70% 23% 4% 2% 3003   formal qualification formal training workplace experience no experience Technical / job-related expertise **"*#$ !*"%#$ *-"%#$ +"(#$ Strategic / planning expertise %)")#$ *%"+#$ %!"-#$ *&"-#$ Sales and marketing expertise %%"(#$ %)",#$ (("+#$ %("%#$ Human resources expertise '"%#$ %!"(#$ (&"(#$ !*"-#$ Financial expertise %&"&#$ %*"'#$ (("-#$ %*")#$ Exporting expertise !"!#$ +"!#$ !*"!#$ ',"(#$ ,#$ %,#$ !,#$ *,#$ +,#$ (,#$ &,#$ ',#$ ),#$ -,#$ %,,#$     NZ  Business  Assessment  Data  Analysis     10  
  11. 11. BUSINESS ASSESSMENT  |  Data  Analysis Report   Question  6.  Decision-­‐ making   How  are  key  management  decisions  made  by  this  business?      (n=3881)   Most  businesses  (54%)  rely  on  a  single  person  for  management  decisions.  41%  used  a   management  team  and  few  drew  in  a  board  (13%)  or  employees  (15%).  Very  few  (3%)   consult  with  an  advisory  board.       Note:  There  is  some  overlap  in  the  percentages  in  that  respondents  have  selected  more   than  one  answer.   !"#$%&'&()%)'*$+),-.-"'.$&/)$%&+)$ $63-+7/5*83-$9,5:$0C502-*/$+:*20:3/=02+$ '#$ $63-+7/5*83-$9,5:$*-$*=A,+32;$<3*2=$ &#$ $35:02$40*-+$?,@0@$-3-0$3>$5:0$*<3A0B$ "#$ $63-+7/5*83-$9,5:$*$<3*2=$3>$=,206532+$ %&#$ $63-+7/5*83-$9,5:$041/3;00+$ %!#$ $*$4*-*.040-5$50*4$ "%#$ $*$+,-./0$102+3-$ !"#$ (#$ %(#$ '(#$ &(#$ "(#$ !(#$ )(#$   Question  7.  Shareholder   Agreement   Does  this  business  have  a  written  shareholder's  partnership  agreement  that  includes  the   following?  (n=3,588)   Most  businesses  (around  85%)  did  not  have  a  written  shareholders  agreement  that   includes  a  procedure  for  introducing  or  exiting  shareholders  or  dealing  with  disputes.   In the shareholder's agreement No Yes Agreed process for business valuation 85% 15% Bringing in new shareholders 86% 14% Procedures for dispute resolution among shareholders 83% 17% Process for exit of shareholders 84% 16%   NZ  Business  Assessment  Data  Analysis     11  
  12. 12. BUSINESS ASSESSMENT  |  Data  Analysis Report   Question  8.  New  Ideas   Which  of  the  following  best  describes  this  business's  adoption  of  new  ideas?   Most  new  businesses  (71%)  constantly  seek  new  ideas.  For  only  12%  idea  adoption  is  a   passive  process.   !"#$%&'()'*$'+$*,-$.&,/0$ +,-.$/0.-12..$0.2.$4167$-+.$4:1$-;25.$ &#$ +,-.$/0.-12..$341.-;2<.$12:$-;25.$:,21$+,27$ =<2.21+$+,2>.26?2.$ "&#$ +,-.$/0.-12..$4335.-415667$.228.$12:$-;25.$ "%#$ +,-.$/0.-12..$-.$341.+51+67$.228-19$12:$-;25.$ !"#$ '#$ &'#$ ('#$ )'#$ *'#$ "''#$     NZ  Business  Assessment  Data  Analysis     12  
  13. 13. BUSINESS ASSESSMENT  |  Data  Analysis Report   PLANNING Question  9.  Business  Plan   Does  this  business  have  a  written  business  plan  that  includes  the  following?   (3497    <  n  <  3712)   Written  business  plans  are  held  by  approximately  40%  of  businesses.    These  businesses   hold  plans  for  revenue,  expenditure,  marketing,  and  cash  flow,  which  are  commonly   contained  in  a  plan.    13%  of  plans  include  export  intentions.    Just  25%  of  business  owners   had  written  plans  for  business  financing  /  investment.   Between  20%  and  30%  or  respondents  had  in  writing  external  or  internal  analysis  or   operating  targets.   Q9: Does the business have a written business plan including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    NZ  Business  Assessment  Data  Analysis     13  
  14. 14. BUSINESS ASSESSMENT  |  Data  Analysis Report     Question  10:  Business  Plan   Review   How  often  does  this  business  review  its  business  plan?   (n=  3709  )     About  half  of  businesses  owners  regularly  review  their  business  plan  (49%).      Many   business  owners  may  differ  in  their  definition  of  a  business  plan,  and  may  not  recognize   their  actions  as  business  planning,  per  se.    It  is  clear  that  many  business  owners  do  not  pay   regular  attention  to  their  business  plan  and  35%  indicate  that  they  do  not  review  it  at  all.   !"#$%&'(%')*+%,'*-%./*%01-2+*--%3*42*(%./*%01-2+*--%567+8% (!!"# )*$+,)-*$.,)/+.$ +,--$01,2$*3)2$.,)/+.$ 20*$)*$)++$ '!"# &!"# %!"# !"#$ $!"# '(#$ %&#$ !"# )*$+,)-*$.,)/+.$ +,--$01,2$*3)2$.,)/+.$ 20*$)*$)++$       NZ  Business  Assessment  Data  Analysis     14  
  15. 15. BUSINESS ASSESSMENT  |  Data  Analysis Report   CUSTOMER & MARKET Question  11:  Point  of   Difference   How  do  this  business's  products  or  services  differ  from  those  of  its  competitors?   The  majority  of  respondents  are  able  to  articulate  the  differentiation  that  their  business   offers.  Business  owners  indicate  that  service  and  quality  are  major  benefits  of  their   offering.  Only  26%  of  respondents  compete  on  cheaper  price  terms.    32%  of  businesses   trade  on  the  New  Zealand  made  brand.   Method Number Percentage service is better than competitors 2560 67% products or services are customised to specific customer requirements 2367 62% products or services provide additional benefits to customers 2127 55% products or services are unique 1702 44% New Zealand made 1231 32% better availability than competitors' (e.g. bigger range, better distribution) 1060 28% prices are cheaper than competitors' 983 26% unsure 280 7% n 3839   *++,#-./#0.#1.23#43.025678793:;597#0;<93#=3.>#6?9#5.>49@@.AB# 4-5-,#G-,623-# %!"# .)+9B?2+->#1,B>)39+C+-,623-+# %$"# D>>2EB*07#8-*-F9+# ))"# @*2A)-#1,B>)39+C+-,623-+# (("# ;-<#=-070*>#?0>-# '$"# 4-5-,#06027082729:# $&"# ./-01-,#1,23-+# $%"# )*+),-# !"# !"# $!"# %!"# &!"# '!"# (!!"#       NZ  Business  Assessment  Data  Analysis     15  
  16. 16. BUSINESS ASSESSMENT  |  Data  Analysis Report   Question  12:  Sales   Channels   How  does  this  business  promote  its  products  or  services  to  its  customers?   (n=3823)   The  majority  of  businesses  promote  their  services  face-­‐to-­‐face.    Yet  66%  of  business   owners  also  use  electronic  means  of  promotion  and  61%  of  business  owners  advertise   their  services.   ("%)$*+,$-+./$012/$34/25.//$67+8+0.$20/$67+-490/:/.7;29./<$ G):,#>9#G):,#3,424#-,>)0@#/;9H7#?9-*#9G#F9<>;=# '&#$ B@,:>-910:#3,424#C1>,-1,>7#BAD)0@7#>,E>#F,//)2012=# !!#$ )2,1>/#9-#*0/>-08<>9-/#3,424#?;9@,/)@,-/7#-,A/,@@,-/=# %&#$ )*+,-./012#3,424#56,-/7#8-9:;<-,/=# !"#$ !"# $!"# %!"# &!"# '!"# (!!"#     Question  13:  Selling   How  does  this  business  sell  its  products  or  services  to  its  customers?     (n=3774)   Similarly  to  business  promotion  methods,  59%  of  business  owners  have  an  electronic   means  of  selling.    31%  use  agents  or  distributors.   )!%*$+,-$.,/0$1230$45036/00$0/77$310$89,.5:10$,9$0/9;3:/0<$ ;*:7#/4#;*:7## ((#$ 9,7:/045+:## &'#$ *675/.#40#8+./0+12/40.## %!#$ )*+,#-+./0+12345.# !"#$ !"# $!"# %!"# &!"# '!"# (!!"#       NZ  Business  Assessment  Data  Analysis     16  
  17. 17. BUSINESS ASSESSMENT  |  Data  Analysis Report   Question  14:  Revenue   Stream   How  many  customers  are  responsible  for  80%  of  this  business's  revenue?   (n=3723)   Many  business  owners  have  a  diversified  client  base;  60%  have  more  than  10  customers.     7%  of  businesses  have  just  one  customer.   !"#$%&%'(%)*+,'-.*-/+%01/2%3-4%+23)*%'(%53)6*/%7%89&:% .,/0#+123#$(# '("# '#+,#$(# $&"# )#+,#-# $%"# $# !"# ("# )("# &("# '("# *("# $(("#   Question  15:  Market   Revenue   Estimate  the  percentages  of  this  business's  revenue  currently  obtained  from  the   following  markets:   Business  revenues  are  dominated  in  influence  by  their  local  areas.  69%  of  business  owners   get  more  than  75%  of  their  revenue  from  local  markets.       Few  business  owners  have  a  significant  share  of  earnings  from  international  markets.    But   many  have  some  level  of  export.  18%  of  respondents  indicated  a  business  with  some   export  revenue  (i.e.  >0%)  but  many  responses  were  in  the  1-­‐5%  range.     NZ  Business  Assessment  Data  Analysis     17  
  18. 18. BUSINESS ASSESSMENT  |  Data  Analysis Report   WHERE DOES THE REVENUE COME FROM ? FG)%H)*1)'(+I)%*+'I)%9'%)+1G%*)1(+'I.)%9=%+'%9':91+,-'% -A%G-8%J<1G%*)?)'<)%(G)%*)=H-':9'I%>DE%K<=9')==)=% "34#0$% I+9'):%A*-J%(G+(%J+*L)(%=)IJ)'(M% 26-50% Aus% !"#$%%&'()*'+,-'+.% &'()*'+,-'+.% FG)%=9N)%-A%(G)%*)1(+'I.)%*)O)1(=%(G)%H*-H-*,-'%-A%(G)%BC% 51-75% Aus% "B3%>DE%K<=9')==)=%(G+(%I+9'):%*)?)'<)%A*-J%(G+(% 76-99% Aus% J+*L)(%=)IJ)'(M% 23455$% !"#$%;<=(*+.9+% &'()*'+,-'+.% 100 % PQR%ES;DTUE% Intl. #/42#$%&'()*'+,-'+.% /"$%WB"X%K<=9')==)=Y% !"#$% I+9'):%!"#$%-A%(G)9*% %67%89:)% *)?)'<)%A*-J% "34#0$% (G)%'+,-'89:)%67% 23455$%.-1+.%+*)+% J+*L)(% %.-1+.%+*)+% #/42#$% %.-1+.%+*)+% "34#0$% 67%89:)% /00$%.-1+.%+*)+% #/42#$%67%89:)% !"#$% %.-1+.%+*)+% 23455$%67%89:)% /00$%67%89:)% ><*?)@%-A%BC"B3%6)8%7)+.+':%>DE=% FG)%(-(+.%'<JK)*%-A%K<=9')==)=%9'%(G)%=<*?)@%9=%*)H*)=)'():%K@%(G)% -<(=9:)%=V<+*)%89(G%(G)%*):%:+=G):%K-*:)*%     This  table  shows  the  distribution  of  market  share  within  each  market  tranche.   1 - 25% 26 - 50% 51 - 75% 76 - 99% 100% n Local markets in NZ 14% 9% 8% 18% 51% 3236 Nation-wide market in NZ 50% 22% 10% 11% 6% 1631 Australian market 82% 15% 2% 1% 0% 889 Other overseas markets 60% 17% 10% 10% 3% 1066     NZ  Business  Assessment  Data  Analysis     18  
  19. 19. BUSINESS ASSESSMENT  |  Data  Analysis Report     Question  16:  market   Analysis   How  often  does  this  business  analyse  its  target  markets?   (3124  <  n  >  3598)   Just  28%  of  businesses  in  the  assessment  analysed  their  local  markets.    Given  the  size  of   the  local  markets  to  SME  businesses,  this  may  indicate  a  low  perceived  value  in  local   analysis  or  a  lack  of  access  to  this  information  and  effective  tools  to  carry  analysis  out.   Almost  half  of  business  owners  analyse  their  nation-­‐wide  and  Australian  markets.   =>?@&A'8&'B$4&9'$)&"#$&C1)34$))&*4*2D)$&3")&"*%E$"&+*%,$")& ;'<*2&+*%,$")&34&5:&-./& !%#$ !'#$ %*#$ ,-$./,0-$12,3-/3.4$ ./00$56/7$-8,7$ 12,3-/3.4$ 5*6'47839$&+*%,$"&34&5:&-./& %!#$ %&#$ %)#$ 75-$,-$,..$ 75-$,99.:;,<./$ 01)"%*23*4&+*%,$"&-./& %!#$ %&#$ %)#$ !"#$%&'($%)$*)&+*%,$")&-./& !"#$ !&#$ (!#$ "#$ %"#$ +"#$ '"#$ )"#$ !""#$   Question  17:  Competition   Analysis   To  what  extent  does  this  business  analyse  its  competition  in  its  target  markets?   (  3169  <  n  >  3648)   Business  owners  are  significantly  more  likely  to  analyse  their  competition  than  their   markets,  but  it  is  rare  that  any  formal  analysis  is  used  (3-­‐6%).    67%  of  businesses  use   informal  means  of  analysis  with  competitors  in  local  markets.     NZ  Business  Assessment  Data  Analysis     19  
  20. 20. BUSINESS ASSESSMENT  |  Data  Analysis Report   :+;*(&"<*(,*$,&'$()*+,&123& %"# ()"# ('"# $%"# -./012#13124565# 63-./012# 13124565# 89,+($%-$.&'$()*+&123& %"# (%"# %+"# $%"# 3.7#17#122# 3.7#1882691:2;# /$4".56-7*&'$()*+&-.&/0&123&& $"# $'"# ($"# (%"# !"#$%&'$()*+,&-.&/0&123& !"# !&"# (*"# &"# *"# +*"# (*"# %*"# $*"# )*"# !*"# &*"# ,*"# '*"# +**"#       Question  18:  Customer   Satisfaction   How  does  this  business  measure  customer  satisfaction?   Few  business  owners  have  formal  measures  of  customer  satisfaction  (7%).    Very  few   businesses  (5%)  acknowledge  no  measures  of  customer  satisfaction.    Informal  means   dominate  which  is  consistent  with  face-­‐to-­‐face  businesses  who  deal  directly  with   customers.   !"#$%&'(%)'*+%,-.+%/0+.1*++%2*3+04*%50+,'2*4%+36+7356'18% %"# !"# &'()*+## ,-&'()*+#).*-# -'/#*/#*++# $$"#       NZ  Business  Assessment  Data  Analysis     20  
  21. 21. BUSINESS ASSESSMENT  |  Data  Analysis Report   Questions  19-­‐22:  Growth  &   Decline   !"#$%&'()%*+(%,-.*%/0-012-,%3(-)4%525%*+2.%67.20(..8.%17.*9:()%6-.($% ()*+),-)$ !"#$ ./*+),-)$ -0,1$02)$-,3)$ "'#$ %&#$   60  %  of  business  owners  reported  that  their  customer  base  increased  in  the  previous  year.   For  the  business  owners  who  reported  a  decrease  (12%),  they  were  asked  if  they  know   why  customers  had  decreased.   !"#$%&'#()"*#*%'#$%&#!&+,&-.&/# !"#$ &'$ ()*$ %"#$   90  %  of  business  owners  knew  why  their  customers  had  decreased  and  81%  of  them  were   taking  action  because  of  it.   !"#$%&'$()*#$%&'+",)&#)-& &'$ !"#$ ()*$ %!#$       NZ  Business  Assessment  Data  Analysis     21  
  22. 22. BUSINESS ASSESSMENT  |  Data  Analysis Report   Question  22:  Customer   Relationship     How  does  this  business  manage  its  relationships  with  key  customers?   (n  =  3755).  By  far  the  most  prevalent  means  of  managing  relationships  with  customers  is   through  informal  contact  (79.5%).    8.3%  of  business  owners  use  formal  contracts  to   manage  these  relationships     Question  23:  Suppliers   Relationship   How  does  this  business  manage  its  relationships  with  key  suppliers?     (n=3516).  Businesses  are  more  likely  to  engage  suppliers  in  formal  contract  (16.9%)    than   with  customers  (8.3%).    Relationships  are  still  generally  managed  informally  with  70.1%  of   businesses  selecting  this.  7.9%  of  businesses  manage  supplier  relationships  through   regular  contact.         NZ  Business  Assessment  Data  Analysis     22  
  23. 23. BUSINESS ASSESSMENT  |  Data  Analysis Report   PRODUCT & PROCESSES Question  24:  New  Products   &  Services   In  the  last  financial  year,  has  this  business  developed  or  introduced  any  new  or   markedly  improved:             (  3380  <  n  <  3606  )   71%  of  businesses  have  introduced  new  products  or  services.    57%  have  introduced  new   marketing  methods  or  channels  and  a  similar  number  have  developed  managerial,   organizational  or  operational  processes.   !"#$%&'(%)*+%,-(./+((%./0123-4+3%/+5%666% D1:$ E8$ A/89B;6:$8/$:1/C?;1:$ "&#$ *)#$ =/4.3?:.283.<$@$5.3.41/?.<$>/8;1::1:$ !!#$ '!#$ =>1/.283.<$>/8;1::1:$$ %&#$ ()#$ -./01234$516789:$8/$;7.331<:$ !"#$ '(#$ +#$ *+#$ '+#$ %+#$ ,+#$ &++#$   Question  25:  Product   Development   Were  any  of  the  products,  services,  processes  or  methods  referred  to  in   question  24:               (n  =  3180)   77%  of  businesses  developed  new  offerings  or  processes  within  their  own  business.    36%   of  businesses  involved  others  in  partnership  and  22%  were  obtained  from  others  which   resulted  in  improvements.    13%  of  businesses  used  others  without  significant   improvements.   Note  :  these  answers  are  not  mutually  exclusive,  therefore  there  is  some  cross-­‐over  in   answers.     NZ  Business  Assessment  Data  Analysis     23  
  24. 24. BUSINESS ASSESSMENT  |  Data  Analysis Report   (&)*#+,-#-./.#0/,12345#67#(&8#1.9.:,0.1;# (!!"# !!"# '!"# &!"# $%"# %!"# &&"# $!"# '$"# !"# developed by this business developed by this business in obtained from others and obtained from others and no partnership with others significant improvements were significant improvements were made by this business made by this business   Question  26:  Intellectual   Property   Which  of  the  following  does  this  business  use  to  protect  its  ideas,  goods  or   services?   (n  =  3717  )   44%  of  businesses  took  no  prescribed  steps  to  protect  the  intellectual  property  in  their   businesses.    24%  of  businesses  used  formal  means  to  protect  themselves  and  46%  used   informal  means.   !"#$%&'(%)'%*'+%,-'./0.%*'+-%12./33/0.+43%,-',/-.*5% (&&#$ '&#$ %&#$ "%#$ ""#$ "&#$ !"#$ !&#$ &#$ formal means (e.g. patents, copyrights, informal means (e.g. trade secrets, none of the above trademarks, registered design) confidentiality agreements, complexity, first to market)   Note  :  these  answers  are  not  mutually  exclusive,  therefore  there  is  some  cross-­‐over  in   answers.       NZ  Business  Assessment  Data  Analysis     24  
  25. 25. BUSINESS ASSESSMENT  |  Data  Analysis Report   FINANCE & BENCHMARKING Question  27:  Performance   Reports   How  often  does  this  business  internally  report  against  performance  measures   for  the  following?         (  3480  <  n  <  3644  )     Businesses  were  most  likely  to  review  revenue,  expenditure  and  profitability  targets.  The   average  scores  for  this  set  were  37%  of  businesses  reporting  on  these  at  least  monthly  and   25%  reporting  less  often  than  monthly.   Lowest  scores  were  for  efficiency,  sales  and  marketing  targets.    Between  58%  and  49%  of   businesses  do  not  report  on  these  at  all.   !"#$%&'(%')*+%,'*-%./*%01-2+*--%3*4'3.%'+%555% 54$B1584$EF24KB3$ B188$FL12$4K52$EF24KB3$ 2F4$54$5BB$ I1J12<1$4567148$ )(#$ '%#$ %&#$ C6FG45H0B043$4567148$ %)#$ '&#$ )(#$ C60/027$D$E56702$ ''#$ %)#$ ))#$ 4567148$ @1A$85B18$4567148$ ''#$ '"#$ )+#$ =56>1?27$4567148$ '(#$ %(#$ *(#$ -9:12;04<61$4567148$ %&#$ ')#$ %+#$ -./012/3$4567148$ !"#$ '*#$ *"#$ (#$ !(#$ '(#$ %(#$ )(#$ *(#$ &(#$ ,(#$ "(#$ +(#$ !((#$   Question  28:  Performance   Tracking   How  is  this  business  currently  tracking  against  those  performance  measures?   (  3386  <  n  <  3539  )     11%  of  businesses  are  achieving  better  than  target  revenue  and  8%  report  better  than   target  expenses  and  profit.     Revenue,  profit  and  new  sales  are  the  most  likely  categories  for  businesses  to  be   performing  worse  than  target  (average  26%  score  for  these  3  areas).       NZ  Business  Assessment  Data  Analysis     25  
  26. 26. BUSINESS ASSESSMENT  |  Data  Analysis Report   The  scores  for  ‘don’t  know’  are  nearly  identical  to  those  who  do  not  report  internally  on   targets  in  the  pervious  question.   better than meeting worse than Category not known n target target target Revenue 11% 28% 26% 35% 3539 Profit 8% 25% 29% 38% 3490 Expenditure 8% 37% 17% 38% 3498 Marketing 5% 25% 15% 54% 3393 New sales 8% 21% 22% 49% 3406 Pricing 4% 39% 9% 48% 3407 Efficiency 4% 28% 12% 56% 3386       NZ  Business  Assessment  Data  Analysis     26  
  27. 27. BUSINESS ASSESSMENT  |  Data  Analysis Report   Question  29:  External   Comparison   Does  this  business  compare  itself  against  external  measures  in  the  following   areas?     Generally  business  owners  do  not  compare  themselves  to  external  measures  of   performance.    20%  compare  themselves  to  financial  measures  and  23%  non-­‐financial.   !"#$#%"$&'()*+,*-$#%)'' &'$ ()*$ %"#$ !"#$     !"#$%#&#'(&)*+,-."-/&#',* &'# ()*# $%"# !!"#   Question  30:  Business   Issues   Does  this  business  have  any  problems  obtaining:     (n=  3630,  3684)   26%  of  businesses  have  problems  with  payments  within  standard  terms.    25%  of   businesses  do  not  receive  payment  from  80%  of  their  debtors  within  30  days.     NZ  Business  Assessment  Data  Analysis     27  

×