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The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009
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The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009

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Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N …

Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.

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    • 1. Social Media Marketing Waunakee Chamber of Commerce – Lunch ‘N Learn May 12, 2009
    • 2. Presenter: Jonny Buroker - Internet Marketing Consultant WSI
    • 3. Link to YouTube Video
    • 4.  
    • 5. Agenda and Objectives <ul><li>Discuss the basics of social networking and why it is today’s fastest growing segment of the World Wide Web. </li></ul><ul><li>Learn about today’s hottest social networking and media, blogging, video, social benchmarking, and content sites. </li></ul><ul><li>Explore ways companies can use these new types of sites to build and grow web activity, presence, and exposure. </li></ul><ul><li>Hear success stories about how companies have successfully utilized these new web based vehicles to grow. </li></ul><ul><li>Gain insight into the secrets of optimizing exposure on major search sites through the effective use of social sites. </li></ul>
    • 6. SMM Resources <ul><li>Here are some SMM resources for you to look into: </li></ul><ul><ul><li>YouTube: look up “in plain english” and find lots of SM videos on the topic. </li></ul></ul><ul><ul><li>www.mashable.com </li></ul></ul><ul><ul><ul><li>SM101: How to get your business involved </li></ul></ul></ul><ul><ul><ul><li>Should your company have a SM policy? </li></ul></ul></ul><ul><ul><ul><li>Why brands absolutely DO belong on Twitter </li></ul></ul></ul><ul><ul><ul><li>10 of the smartest big brands on SM </li></ul></ul></ul><ul><ul><li>CC Chapman podcast: How to create a social media strategy </li></ul></ul><ul><ul><li>Lorna Li: 6 steps for creating a social media marketing roadmap &amp; plan </li></ul></ul>
    • 7. Social Media – The Basics <ul><li>Content – blog post, video, podcast, picture, article, etc. </li></ul><ul><li>Context – the tool used (e.g., YouTube, facebook, Twitter) </li></ul><ul><li>Connections – once posted, others can view/read the content </li></ul><ul><li>Conversations – dialog between the creator and their connections </li></ul>Source: 4C’s of Social Media – CC Chapman
    • 8. How Many of You Are NOT Using Social Media Today? Source Forester The Social Media Ladder You can examine how each of your companies could best use these “Social Media” systems Inactives neither create nor consume social content of any kind Creators Critics Collectors Joiners Spectators Inactives <ul><li>None of the Above </li></ul>
    • 9. Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Why companies don&apos;t do Social Media Marketing
    • 10. Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews Source Forester The Social Media Ladder <ul><li>None of the Above </li></ul>Thanks to YouTube, any business can effectively market themselves via online video at zero cost to post to YouTube How many of you are spectators? Creators Critics Collectors Joiners Spectators Inactives <ul><li>Read blogs </li></ul><ul><li>Watch video from other users </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Read online forums </li></ul><ul><li>Read customer ratings/reviews </li></ul>
    • 11. &nbsp;
    • 12. Optimize YouTube Videos
    • 13. Optimize YouTube Videos
    • 14. Joiners connect in social networks like LinkedIn and Facebook Source Forester The Social Media Ladder <ul><li>None of the Above </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch video from other users </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Read online forums </li></ul><ul><li>Read customer ratings/reviews </li></ul>How many of you maintain social media profiles? Creators Critics Collectors Joiners Spectators Inactives <ul><li>Maintain profile on a social networking site </li></ul><ul><li>Visit social networking sites </li></ul>
    • 15. Linkedin Profile Example
    • 16. The Power of LinkedIn – Connections!
    • 17. facebook Profile Example
    • 18. Conversation <ul><li>You want your community to: </li></ul><ul><li>Interact </li></ul><ul><li>Discuss </li></ul><ul><li>Ask for help </li></ul><ul><li>Praise </li></ul><ul><li>Criticize </li></ul><ul><li>Make suggestions </li></ul>
    • 19. <ul><li>You want your community to: </li></ul><ul><li>Interact </li></ul><ul><li>Discuss </li></ul><ul><li>Ask for help </li></ul><ul><li>Praise </li></ul><ul><li>Criticize </li></ul><ul><li>Make suggestions </li></ul><ul><li>You have to: </li></ul><ul><li>Listen! </li></ul><ul><li>Answer questions </li></ul><ul><li>Deal with issues </li></ul><ul><li>Praise them </li></ul><ul><li>Provide info </li></ul><ul><li>Give incentives/perks </li></ul><ul><li>Clarify </li></ul><ul><li>Publicize </li></ul><ul><li>Build your base </li></ul>Conversation
    • 20. Collectors organize content for themselves or others using RSS feeds, tags, following on twitter and voting sites like Digg.com Source Forester The Social Media Ladder <ul><li>None of the Above </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch video from other users </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Read online forums </li></ul><ul><li>Read customer ratings/reviews </li></ul><ul><li>Maintain profile on a social networking site </li></ul><ul><li>Visit social networking sites </li></ul>How many of you receive RSS feeds or use twitter? Creators Critics Collectors Joiners Spectators Inactives <ul><li>Use RSS feeds </li></ul><ul><li>Add “tags” to Web pages or photos </li></ul><ul><li>“ Vote” for Web sites online </li></ul>
    • 21. &nbsp;
    • 22. Know what’s happening with your brand With Google Alerts
    • 23. How Can Companies Profit from Social Bookmarking Sites <ul><li>Social Bookmarking sites get indexed quickly </li></ul><ul><li>People tend to share, comment, and bookmark your site </li></ul><ul><li>You receive high quality incoming links to your sites </li></ul><ul><li>If your site is on the front page of a Social Bookmarking site, be prepared for traffic! </li></ul>
    • 24. Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles. Source Forester The Social Media Ladder <ul><li>None of the Above </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch video from other users </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Read online forums </li></ul><ul><li>Read customer ratings/reviews </li></ul><ul><li>Maintain profile on a social networking site </li></ul><ul><li>Visit social networking sites </li></ul><ul><li>Use RSS feeds </li></ul><ul><li>Add “tags” to Web pages or photos </li></ul><ul><li>“ Vote” for Web sites online </li></ul>How many of you comment on blogs? Creators Critics Collectors Joiners Spectators Inactives <ul><li>Respond to content from others. </li></ul><ul><li>Post reviews </li></ul><ul><li>Comment on Blogs </li></ul><ul><li>Edit Wiki articles </li></ul>
    • 25. Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Effective Social Media Tactics vs Accurate Measurements
    • 26. Blog Sites Why Search Engines Love Blogs <ul><li>Fresh content </li></ul><ul><li>Links and more links </li></ul><ul><li>Search engines find it easy to crawl blogs </li></ul><ul><li>Encourage visitors to leave comments and links which search engines love </li></ul>
    • 27. Discussion Group, Blogs, Forums Your potential customers are talking about you right now!
    • 28. Creators make social content go. They write blogs or upload video, music, or text. Source Forester The Social Media Ladder <ul><li>None of the Above </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch video from other users </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Read online forums </li></ul><ul><li>Read customer ratings/reviews </li></ul><ul><li>Maintain profile on a social networking site </li></ul><ul><li>Visit social networking sites </li></ul><ul><li>Use RSS feeds </li></ul><ul><li>Add “tags” to Web pages or photos </li></ul><ul><li>“ Vote” for Web sites online </li></ul><ul><li>Respond to content from others. </li></ul><ul><li>Post reviews </li></ul><ul><li>Comment on Blogs </li></ul><ul><li>Edit Wiki articles </li></ul>Creators Critics Collectors Joiners Spectators Inactives <ul><li>Publish a blog </li></ul><ul><li>Publish your own Web pages </li></ul><ul><li>Upload video you created </li></ul><ul><li>Upload audio/music you created </li></ul><ul><li>Write articles or stories and post them </li></ul>
    • 29. How many of you upload video or publish a blog? Source Forester The Social Media Ladder <ul><li>None of the Above </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch video from other users </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Read online forums </li></ul><ul><li>Read customer ratings/reviews </li></ul><ul><li>Maintain profile on a social networking site </li></ul><ul><li>Visit social networking sites </li></ul><ul><li>Use RSS feeds </li></ul><ul><li>Add “tags” to Web pages or photos </li></ul><ul><li>“ Vote” for Web sites online </li></ul><ul><li>Respond to content from others. </li></ul><ul><li>Post reviews </li></ul><ul><li>Comment on Blogs </li></ul><ul><li>Edit Wiki articles </li></ul>Creators Critics Collectors Joiners Spectators Inactives <ul><li>Publish a blog </li></ul><ul><li>Publish your own Web pages </li></ul><ul><li>Upload video you created </li></ul><ul><li>Upload audio/music you created </li></ul><ul><li>Write articles or stories and post them </li></ul>
    • 30. Manage Your Online Brand Reputation <ul><li>Ensure that you know if anything is impacting your brand as soon as possible! </li></ul>
    • 31. Social Media &amp; Search Engine Optimization work together
    • 32. <ul><li>Do you have a volume of keyword optimized content? </li></ul><ul><li>How frequently do you add valuable content? </li></ul><ul><li>Can the search engines &amp; users find all your content? </li></ul><ul><li>Does every page of your site add to the customer conversion funnel? </li></ul>Social Media is only as good as your site. Questions to ask yourself:
    • 33. Thank You…….
    • 34. Questions?

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