The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009

Social Media Marketing Waunakee Chamber of Commerce – Lunch ‘N Learn May 12, 2009

Presenter: Jonny Buroker - Internet Marketing Consultant WSI

Link to YouTube Video

Agenda and Objectives

Discuss the basics of social networking and why it is today’s fastest growing segment of the World Wide Web.

Learn about today’s hottest social networking and media, blogging, video, social benchmarking, and content sites.

Explore ways companies can use these new types of sites to build and grow web activity, presence, and exposure.

Hear success stories about how companies have successfully utilized these new web based vehicles to grow.

Gain insight into the secrets of optimizing exposure on major search sites through the effective use of social sites.

SMM Resources

Here are some SMM resources for you to look into:

YouTube: look up “in plain english” and find lots of SM videos on the topic.

www.mashable.com

SM101: How to get your business involved

Should your company have a SM policy?

Why brands absolutely DO belong on Twitter

10 of the smartest big brands on SM

CC Chapman podcast: How to create a social media strategy

Lorna Li: 6 steps for creating a social media marketing roadmap & plan

Social Media – The Basics

Content – blog post, video, podcast, picture, article, etc.

Context – the tool used (e.g., YouTube, facebook, Twitter)

Connections – once posted, others can view/read the content

Conversations – dialog between the creator and their connections

Source: 4C’s of Social Media – CC Chapman

How Many of You Are NOT Using Social Media Today? Source Forester The Social Media Ladder You can examine how each of your companies could best use these “Social Media” systems Inactives neither create nor consume social content of any kind Creators Critics Collectors Joiners Spectators Inactives

None of the Above

Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Why companies don't do Social Media Marketing

Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews Source Forester The Social Media Ladder

None of the Above

Thanks to YouTube, any business can effectively market themselves via online video at zero cost to post to YouTube How many of you are spectators? Creators Critics Collectors Joiners Spectators Inactives

Read blogs

Watch video from other users

Listen to podcasts

Read online forums

Read customer ratings/reviews

Optimize YouTube Videos

Joiners connect in social networks like LinkedIn and Facebook Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

How many of you maintain social media profiles? Creators Critics Collectors Joiners Spectators Inactives

Maintain profile on a social networking site

Visit social networking sites

Linkedin Profile Example

The Power of LinkedIn – Connections!

facebook Profile Example

Conversation

You want your community to:

Interact

Discuss

Ask for help

Praise

Criticize

Make suggestions

You want your community to:

Interact

Discuss

Ask for help

Praise

Criticize

Make suggestions

You have to:

Listen!

Answer questions

Deal with issues

Praise them

Provide info

Give incentives/perks

Clarify

Publicize

Build your base

Conversation

Collectors organize content for themselves or others using RSS feeds, tags, following on twitter and voting sites like Digg.com Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

How many of you receive RSS feeds or use twitter? Creators Critics Collectors Joiners Spectators Inactives

Use RSS feeds

Add “tags” to Web pages or photos

“ Vote” for Web sites online

Know what’s happening with your brand With Google Alerts

How Can Companies Profit from Social Bookmarking Sites

Social Bookmarking sites get indexed quickly

People tend to share, comment, and bookmark your site

You receive high quality incoming links to your sites

If your site is on the front page of a Social Bookmarking site, be prepared for traffic!

Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles. Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

Use RSS feeds

How many of you comment on blogs? Creators Critics Collectors Joiners Spectators Inactives

Respond to content from others.

Post reviews

Comment on Blogs

Edit Wiki articles

Source: MarketingSherpa - Social Media Marketing and PR benchmark survey 2008 Effective Social Media Tactics vs Accurate Measurements

Blog Sites Why Search Engines Love Blogs

Fresh content

Links and more links

Search engines find it easy to crawl blogs

Encourage visitors to leave comments and links which search engines love

Discussion Group, Blogs, Forums Your potential customers are talking about you right now!

Creators make social content go. They write blogs or upload video, music, or text. Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

Use RSS feeds

Post reviews

Comment on Blogs

Edit Wiki articles

Creators Critics Collectors Joiners Spectators Inactives

Publish a blog

Publish your own Web pages

Upload video you created

Upload audio/music you created

Write articles or stories and post them

How many of you upload video or publish a blog? Source Forester The Social Media Ladder

None of the Above

Read blogs

Listen to podcasts

Read online forums

Use RSS feeds

Post reviews

Comment on Blogs

Edit Wiki articles

Creators Critics Collectors Joiners Spectators Inactives

Publish a blog

Publish your own Web pages

Upload video you created

Upload audio/music you created

Write articles or stories and post them

Manage Your Online Brand Reputation

Ensure that you know if anything is impacting your brand as soon as possible!

Social Media & Search Engine Optimization work together

Do you have a volume of keyword optimized content?

How frequently do you add valuable content?

Can the search engines & users find all your content?

Does every page of your site add to the customer conversion funnel?

Social Media is only as good as your site. Questions to ask yourself:

Thank You…….

Questions?

The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009

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