Organizational Behavior

1. Nike Gina Palo, Patrick Regele, Sara Houston, Jennifer Burke and Kyle Bettencourt

2. History 1962-Phillip Knight 1964-Bill Bowerman NIKE MJ “Just Do it” Image Lead in Market

3. The Meaning of Nike Originally comes from Greek Mythology Meaning the goddess of victory Promotes Image of Determination

4. Swoosh Representation of goddess’ wings Created in 1971 Caroline Davidson

5. Leadership Global Senior Team Board of Directors Phillip Knight Mark Parker Charlie Denson Bill Bowerman

7. Motivation 11 Maxims 1) It is our nature to innovate 7) Evolve immediately 2) Nike is a company 8) Do the right thing 3) Nike is a brand 9) Master the fundamentals 4) Simplify and go 10) We are on the offense- always 5) The consumer decides 11) Remember the man 6) Be a sponge Intranet Service Communication of Leaders “Air Time with Charlie Denson”

9. Culture and Levers

10. Paradigms The Reebok Invasion Advertising Across the Ocean

11. Predictions Continual Growth Strong International presence Operations management growth Growth in Urban Market Customizable product Venture in Xtreme Sports