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Dissecting Crossmedia

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This is a presentation from a talk I gave to a class of 4th year film production students at York University on how to monetize on social media and what tools to use to build content that people like.

This is a presentation from a talk I gave to a class of 4th year film production students at York University on how to monetize on social media and what tools to use to build content that people like.

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Transcript

  • 1. DISSECTINGTHE CROSSMEDIAECOSYSTEMJonathan BuccellaThursday, 25 April, 13
  • 2. HOW CONTENT CREATION HASCHANGEDThursday, 25 April, 13
  • 3. BIG DATAA really convincing buzzword...10010100101Thursday, 25 April, 13
  • 4. A NEW STYLE OF DISTRIBUTIONThursday, 25 April, 13
  • 5. STOP WASTINGYOURTIMEbecause it’s pretty valuableThursday, 25 April, 13
  • 6. Start Pivot 1 Pivot 2Content HypothesisAudience HypothesisCore AssumptionsRiskiest AssumptionMVP StageMinimum Success CriterionThursday, 25 April, 13
  • 7. TOOLSIs as simple as adding a ‘+’Thursday, 25 April, 13
  • 8. Thursday, 25 April, 13
  • 9. REALTIME INSIGHTSThursday, 25 April, 13
  • 10. THE POWER OF REDDITThursday, 25 April, 13
  • 11. WHY DOESTHIS MATTER...?Thursday, 25 April, 13
  • 12. GROWTHE AUDIENCE(then monetize)Thursday, 25 April, 13

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